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All Journal Academia Open Indonesian Journal of Cultural and Community Development
Sharf, Oely Maqwa
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Accelerating Branding and Digital Transformation of MSMEs Through Digitalisation and Branding Assistance at CV. Nova Tritama Arfa, Daghastaniy Fairuzza; Hakim, M. Luqmanul; Sharf, Oely Maqwa; Rahmawati, Itsnaini; Aini, Risa Nur
Indonesian Journal of Cultural and Community Development Vol 14 No 3 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i3.1214

Abstract

Digital transformation has become a primary need for Micro, Small, and Medium Enterprises (MSMEs) in facing the challenges of a competitive modern industry. Unfortunately, not all MSME players have the understanding and skills to optimally utilise digitalisation and branding strategies. This study aims to describe the digitalisation and branding assistance process carried out at CV. Nofa Tritama as one of the local MSMEs in Bojonegoro Regency. The activities were conducted through interactive training, participatory discussions, and hands-on practice in designing visual identities and digital promotion strategies. The results of the activities showed an increase in the understanding and readiness of SMEs in implementing branding and digitalisation. This study is expected to contribute positively to the development of SMEs' capacity in the digital era.
Strengthening the Competitiveness of MSME Products Through Legal Certification, Socialization Strategies, and Assistance Arfa, Daghastaniy Fairuzza; Rofiqoh, Yusnia I'anatur; Sharf, Oely Maqwa; Ashar, Sofia; Rochmah, Zuwaroh Kholifatur; Ningrum, Cherly Fitria
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1212

Abstract

Business legality is a fundamental aspect in strengthening the identity and competitiveness of MSME players, especially in facing market competition and increasingly selective consumer demands. This community service activity aims to provide understanding and direct guidance to SMEs in Baureno Sub-district, Bojonegoro Regency, regarding the importance of business and product legality, particularly in obtaining an NIB (Business Identification Number), PIRT (Home Industry Product Registration), and halal certification. The activity was conducted in the form of socialization and interactive discussions with a practical approach. The results of the activity showed an increase in participants' understanding of the importance of business legality and the process of obtaining it. Thus, such guidance is highly relevant for strengthening the administrative and strategic position of SMEs in the digital economy era.
Evaluation of Corporate Identity Design on Company Image: A Case Study of CV. Nova Tritama Kapas Bojonegoro Arfa, Daghastaniy Fairuzza; Sharf, Oely Maqwa; Hakim, M. Luqmanul; N.J, Branita Shandyni; Khairunnisa, Irma
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.11525

Abstract

The development of digitalisation has had a significant impact on industry dynamics, particularly in driving the transformation of micro, small, and medium enterprises (MSMEs). In this context, corporate identity design serves not only as a visual element but also as a strategic representation for building a strong and memorable company image in the minds of consumers. This study aims to evaluate the influence of corporate identity design on company image at CV. Nova Tritama, an SME in Bojonegoro Regency engaged in food production. A descriptive qualitative approach was used with a case study method, employing observation, in-depth interviews, and documentation of the rebranding process. The results of the study indicate that corporate identity design plays a crucial role in enhancing brand recognition, strengthening perceptions of professionalism, and building positive brand equity. A strong visual identity has proven to facilitate consumers in recognising, remembering, and trusting products, thereby directly contributing to improved competitiveness and market confidence in SMEs.
Utilisation of Resin Materials for Making Souvenir Accessories in Training Activities in Samaan Village, Klojen District, Malang City Sharf, Oely Maqwa; Sifa, Miftachus; Muhammad , Haitsam
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1222

Abstract

This activity aims to increase creativity and produce marketable products amid the proliferation of MSMEs in Indonesia. The Community Service Programme, which targets women entrepreneurs in the home industry, is carried out by providing training in the skills of making accessory hangers using resin mixed with a catalyst. The objective of this training is to expand knowledge about the resin-based souvenir production process, as well as introduce and train participants in the production techniques. The steps taken include design preparation, coordination with participants, souvenir design, training implementation, and direct training application to the community, particularly residents of RW 04, Samaan Village. This activity is expected to enhance the residents' ability to use graphic techniques with resin and catalyst materials by adopting cloning or duplication techniques, where an object is replicated as a model. The goal is to produce a product that is not only aesthetically pleasing but also resembles the original object in terms of shape, resulting in high-quality resin keychain souvenirs suitable for marketing. Highlights: Skill Enhancement – Trains women in resin-based souvenir making. Creative Duplication – Uses cloning techniques for quality keychains. Market Readiness – Aims to produce aesthetic, sellable products. Keywords: utilisation of resin, cloning of accessories, souvenirs, women empowerment, duplication technique
Co-Authors Aini, Risa Nur Arfa, Daghastaniy Fairuzza Ashar, Sofia Hakim, M. Luqmanul Khairunnisa, Irma Muhammad , Haitsam N.J, Branita Shandyni Ningrum, Cherly Fitria Rahmawati, Itsnaini Rochmah, Zuwaroh Kholifatur Rofiqoh, Yusnia I'anatur Sifa, Miftachus