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All Journal Journal Of Agribusiness, Social and Economic
Pratama, Chabib Galuh
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Strategi Pengembangan Bisnis Abon Di Umkm Langkah Maju saputra, Yehuda Nathanael Theo; Pengestu, Seto Probo; Prabawati, Malicha; Wahyudi, Alfarobi Sabilar Rosyad; Pratama, Chabib Galuh; Saputra, Adithya
Journal of Agribusiness, Social and Economic Vol 5 No 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.6387

Abstract

This study aims to analyze the business development strategy of abon (shredded meat) at UMKM Langkah Maju using a SWOT approach. The analysis evaluates internal factors, including strengths and weaknesses, as well as external factors, such as opportunities and threats that affect business growth. The results indicate that UMKM Langkah Maju's main strengths lie in high-quality raw materials, distinctive flavors, and competitive pricing. However, challenges such as limited production capacity, suboptimal marketing, and competition with large-scale abon producers remain significant. By leveraging opportunities such as increasing market demand, digital marketing, and government support, the recommended strategies include market expansion, product innovation, and branding improvement. This study is expected to serve as a reference for developing creative economy-based MSMEs to enhance competitiveness and achieve sustainable business growth.
Co-Authors Pengestu, Seto Probo Prabawati, Malicha Saputra, Adithya saputra, Yehuda Nathanael Theo Wahyudi, Alfarobi Sabilar Rosyad