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All Journal Aulad : Journal on Early Childhood Journal of Gender and Social Inclusion in Muslim Societies Jurnal Sains, Teknologi dan Komputer
Amanda, Desi
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Penerapan Pendekatan Play-based learning dalam Mengembangkan Sosial Emosional Anak Usia 5-6 Tahun Amanda, Desi; Wahyuningsih, Tri
Aulad: Journal on Early Childhood Vol. 8 No. 2 (2025): May-Agustus 2025
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/aulad.v8i2.1113

Abstract

Pendekatan play-based learning penting untuk menciptakan suasana belajar yang menyenangkan dan mendukung perkembangan sosial-emosional anak usia dini. Penelitian ini bertujuan untuk mengetahui penerapan play-based learning dan dampaknya terhadap perkembangan sosial-emosional anak usia 5–6 tahun. Penelitian menggunakan metode kualitatif naratif dengan pengumpulan data melalui observasi, wawancara guru kelas, dan dokumentasi aktivitas anak. Subjek penelitian adalah dua guru kelas B dan siswa di sekolah. Instrumen penelitian meliputi pedoman wawancara, lembar observasi, dan dokumentasi. Data dianalisis dengan model Miles dan Huberman melalui reduksi, penyajian, dan penarikan kesimpulan. Hasil menunjukkan bahwa kegiatan bermain efektif meningkatkan kemampuan berbagi, kerja sama, pengelolaan emosi, dan interaksi sosial anak. Implikasi penelitian menegaskan pentingnya kolaborasi guru, anak, dan orang tua dalam menciptakan lingkungan belajar yang optimal melalui pendekatan bermain
THE RELATIONSHIP BETWEEN WORKLOAD AND WORK FATIGUE WITH WORK PRODUCTIVITY OF COURIER WORKERS AT PT. NUSANTARA CINTA DAMAI BRANCH Amanda, Desi; Utami, Tri Niswati
Journal of Gender and Social Inclusion in Muslim Societies Vol 6, No 2 (2025): Journal of Gender and Social Inclusion in Muslim Societies (JGSIMS)
Publisher : Pusat Studi Gender dan Anak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jgsims.v6i2.26353

Abstract

This study used a quantitative design with a cross-sectional design and a total sampling technique on 35 couriers of PT. Nusantara Ekspres, Cinta Damai Branch to analyze the relationship between workload (NASA-TLX) and work fatigue (KAUPK2) with work productivity. The NASA-TLX instrument consists of six dimensions (mental, physical, time pressure, performance, frustration, and effort) with a scale of 0-100 categorized from low to very high. Work fatigue was measured by KAUPK2 (20 items, α = 0.89 in the Indonesian population) and classified into low-high categories. Productivity was measured through a standardized questionnaire and an objective indicator of ≥150 packages/day from the company's internal application data. The Pearson correlation test results showed a positive relationship between workload and productivity (r = 0.442; 95% CI 0.15-0.67; p = 0.008) and a negative relationship between work fatigue and productivity (r = -0.346; 95% CI -0.60 to -0.04; p = 0.042). This analysis indicates an association (not a causal relationship) between workload and fatigue with productivity. Limitations of this study include the small sample size, the data did not consider confounding factors such as age, tenure, route length, weather conditions, and working hours, and the potential for single method bias. Implementation recommendations include scheduling micro-breaks, rotating heavy/light routes, and using NASA-TLX thresholds as indicators of OHS interventions to maintain a balance between workload, fatigue, and productivity.
Digital transformation in marketing 2025: the role of artificial intelligence in improving customer experience Syawaluddin, Syawaluddin; Amanda, Desi; Irawan, Riski; Sitio, Boster; Sumitro, Sumitro
Jurnal Sains, Teknologi & Komputer Vol. 3 No. 1 (2026): Jurnal Sains, Teknologi & Komputer (SAINTEK)
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/saintek.v3i1.1469

Abstract

The development of digital technology in 2025 shows increasingly significant acceleration, particularly marked by the increasing use of Artificial Intelligence (AI) in modern marketing strategies. AI integration enables companies to create a more personalized, responsive, and adaptive customer experience (CX) through the application of predictive analytics, marketing automation, and real-time data processing. This article aims to analyze the strategic role of AI in improving customer experience in the context of digital marketing in 2025. The research method used is a systematic literature review of 35 scientific articles, industry reports, and reputable international publications relevant to the study topic. The results of the analysis show that AI contributes significantly to improving customer experience through four main dimensions: data-driven personalization, intelligent customer interactions, service and operational efficiency, and accurate and contextual product recommendation systems. These findings confirm that AI integration is no longer optional, but rather a strategic necessity for companies in strengthening digital transformation, increasing customer loyalty, and maintaining business competitiveness in the increasingly dynamic digital marketing era.
Co-Authors Irawan, Riski Sitio, Boster Sumitro Sumitro Syawaluddin Syawaluddin, Syawaluddin Tri Wahyuningsih Utami, Tri Niswati