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All Journal Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam
Zahra, Upi
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Religion Education Social Sciences Other

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Strategi Siar Dakwah Mar’atus Sholihah Radio 107 FM Zahra, Upi; Septiani, Indah Nur
Kordinat: Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Vol 24, No 1 (2025): Jurnal Komunikasi antar Perguruan Tinggi Agama Islam
Publisher : Kopertais Wilayah I DKI Jakarta dan Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/kordinat.v24i1.46337

Abstract

This study examines the communication strategy of Radio Dakta 107 FM broadcasters in attracting listeners' interest in the Mar'atus Sholihah program. The background of this research is the existence of radio that is still relevant in the digital era. The purpose of this research is to identify the planning, implementation of broadcaster communication strategies and the obstacles faced. Qualitative research methods with a descriptive approach are used to collect data through observation, interviews and documentation. The results of the study show that the communication strategy of Radio Dakta 107 FM broadcasters includes promotion on social media, expanding access through applications and streaming broadcasts, and sharing activities on YouTube. The implementation of this strategy is effective in improving communication with listeners. However, obstacles such as online media competition and technical glitches are a challenge.
Strategi Siar Dakwah Mar’atus Sholihah Radio 107 FM Zahra, Upi; Septiani, Indah Nur
Kordinat: Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Vol. 24 No. 1 (2025): Jurnal Komunikasi antar Perguruan Tinggi Agama Islam
Publisher : Kopertais Wilayah I DKI Jakarta dan Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/kordinat.v24i1.46337

Abstract

This study examines the communication strategy of Radio Dakta 107 FM broadcasters in attracting listeners' interest in the Mar'atus Sholihah program. The background of this research is the existence of radio that is still relevant in the digital era. The purpose of this research is to identify the planning, implementation of broadcaster communication strategies and the obstacles faced. Qualitative research methods with a descriptive approach are used to collect data through observation, interviews and documentation. The results of the study show that the communication strategy of Radio Dakta 107 FM broadcasters includes promotion on social media, expanding access through applications and streaming broadcasts, and sharing activities on YouTube. The implementation of this strategy is effective in improving communication with listeners. However, obstacles such as online media competition and technical glitches are a challenge.
Asimilasi Nilai-nilai Islam dalam Tradisi Tedhak Siten di Menganto Prespektif Komunikasi Budaya Robert E. Park Zahra, Upi; Saepullah, Saepullah; Izzah, Lailatul
Kordinat: Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Vol. 24 No. 2 (2025): Jurnal Komunikasi antar Perguruan Tinggi Agama Islam
Publisher : Kopertais Wilayah I DKI Jakarta dan Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/kordinat.v24i2.46848

Abstract

This research aims to analyze the process of cultural assimilation between Islamic values and the Tedhak Siten tradition in Menganto, Mojowarno, Central Java. The research method uses a qualitative descriptive approach, involving key figures in the tradition, including religious leaders and community figures selected through purposive sampling. Data was collected through in-depth interviews, participatory observation, and documentation, and then analyzed using Robert E. Park's cultural communication theory. The results show that cultural assimilation occurs gradually through symbolic changes and spiritual meaning, such as replacing traditional mantras with Islamic prayers and reinterpreting main symbols, while maintaining local cultural identity. The entire process involves active participation across generations, with religious leaders playing a significant role in building legitimacy and acceptance of new ritual meanings. In conclusion, the Tedhak Siten tradition in Menganto serves as a model of harmonious cultural-religious integration, strengthening social cohesion, and ensuring the preservation of local traditions amidst modernization dynamics. This finding contributes to the development of multicultural communication studies, religious-cultural integration, and strategies for preserving traditions based on intergenerational dialogue.
Co-Authors Lailatul Izzah, Lailatul Saepullah, Saepullah Septiani, Indah Nur