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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmu Komunikasi dan Sosial Politik
Yetnimar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science

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UTILIZATION OF THE INTERNET OF THINGS IN CREATING SMART LIBRARIES AND INCREASING STUDENTS' INTEREST IN READING Herni Ramayanti; Yetnimar; Peni Astuti; Septian Simatupang; Aloysius Eka Wenats
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17033

Abstract

Abstract This study is a qualitative study with a descriptive approach, namely approaching the description of the main parts used in this article. In this case, the main parts in question are the Internet of Things and Smart Library. The data used in this article is secondary data that researchers obtain from sources indirectly obtained or it can be said that researchers obtain from credible quotations such as Books, Journals, and Websites. After the data is collected, the existing data is reduced, selected, and conclusions are drawn. The result in this article show that Internet of Things in creating a smart library that has four concepts and has been proposed by researchers above can be achieved easily. With a good Internet of Things, the internet network will be stronger and wider. The references owned are also increasing and in accordance with the needs and desires of students. This can make students happy and increase their interest in reading. Keywords: Internet of Things, Smart Library, Students
Strategi Komunikasi Pemasaran Politeknik LP3I Pekanbaru Dalam Meningkatkan Jumlah Mahasiswa Baru Roshiful Qolbi; Nurul Huda; Yetnimar; Hikmah Sri Ujari
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3282

Abstract

A marketing communication strategy is an approach used by a company to interact with its target market. Marketing communication strategies aim to create brand awareness, influence consumer behavior, and build strong relationships with customers. Marketing can be carried out using various methods and means. In today's modern era, many media can be used to run a business and implement various promotions such as advertising and event packaging, direct selling, and the use of public relations strategies. LP3I Pekanbaru Polytechnic is one of the lines of Higher Education. LP3I Pekanbaru Polytechnic is a Vocational Campus with a learning system that is 70% practical and 30% theoretical. In addition, LP3I Pekanbaru Polytechnic has also linked you to match with the world of work. The research outlined in this study aims to determine the preparation and planning of promotional programs at LP3I Pekanbaru Polytechnic. The research method used is a qualitative research method with a case study approach that occurs in the field and analyzes the data obtained in the field. Data were collected using library methods, observation, and interviews. After analyzing and discussing the problem, the author concluded that the promotional activities carried out by the LP3I Pekanbaru Polytechnic began with thorough planning and preparation by the team, followed by presentations to schools in Pekanbaru and outside the region, and disseminating information through social media such as Facebook, Instagram, and YouTube.
Co-Authors Aloysius Eka Wenats Herni Ramayanti Hikmah Sri Ujari Nurul huda Peni Astuti Roshiful Qolbi Septian Simatupang