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All Journal Journal of Tourism and Creativity Journal of Tourism Sustainability
Ahmad Kurniawan, Ahmad Kurniawan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Enhancing Festival Event Quality Through Trend-Driven Innovation in Regional Indonesia Pratama, Handika Fikri; Yahyaddin, Muh; Iqbal, Muhmmad; Kurniawan, Ahmad; Fadhela, Rahmi; Wibowo, Budi; Hazisma, Suhairi
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.149

Abstract

This study investigates the stagnation in the conceptual execution of the Sagarurung Festival in the PALI Regency (Penukal Abab Lematang Ilir), which has remained largely unchanged over time and failed to incorporate contemporary trends and innovations. This lack of novelty has reduced visitor engagement, particularly among the younger demographic. To address this, the research explores how trend-driven innovation, operationalized through four core variables: strong festival atmosphere, harmonious interpersonal interaction, distinct cultural symbols, and rich festival activities, can enhance the attractiveness and quality of regional festivals. A quantitative approach using Structural Equation Modeling (SEM) was employed, with data collected from 285 festival attendees. The analysis revealed a statistically significant influence of a strong festival atmosphere on the three other variables. These findings support the development of a comprehensive event model that integrates emerging trends into local cultural contexts to revitalize festival experiences. Theoretically, this study extends event management literature by introducing trend-driven innovation as a strategic framework for enhancing the relevance and competitiveness of regional festivals. It offers a scalable model that can inform policy and practice in similar socio-cultural settings, contributing to increased tourism and sustained cultural preservation.
Determinants of Success Candi Bumi Ayu Festival of Pali Regency Muh. Yahyaddin, Muh. Yahyaddin; Muhammad Iqbal, Muhammad Iqbal; Handika Fikri Pratama, Handika Fikri Pratama; L. Suhairi Hazisma, L. Suhairi Hazisma; Ahmad Kurniawan, Ahmad Kurniawan; Rahmi Fadhela, Rahmi Fadhela; Ushy Ramadhanty, Ushy Ramadhanty
Journal of Tourism and Creativity Vol. 9 No. 1 (2025): Creative Generation & Destination
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v9i1.53686

Abstract

The Candi Bumi Ayu Festival in PALI Regency is a cultural event aimed at preserving and promoting the local historical and cultural values. This study aims to analyze the impact of these factors on the success of the Candi Bumi Ayu Festival in PALI Regency. A quantitative approach was used, with a survey design and a sample of 300 respondents who were festival attendees. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS software. The results indicate that the quality of event management, effective marketing, government support, and community participation all have a positive and significant impact on the success of the festival. Support from local government is also a key factor, particularly in terms of funding and policy-making. Community participation, as a driving force behind the event, enriches the activities and creates a more vibrant atmosphere. This study provides recommendations for festival organizers to improve event management, strengthen marketing strategies, broaden government support, and encourage community participation for sustainable success.
Co-Authors Fadhela, Rahmi Handika Fikri Pratama, Handika Fikri Handika Fikri Pratama, Handika Fikri Pratama Hazisma, Suhairi Iqbal, Muhmmad L. Suhairi Hazisma, L. Suhairi Hazisma Muhammad Iqbal, Muhammad Iqbal Nurwijayanti Rahmi Fadhela, Rahmi Fadhela Ushy Ramadhanty, Ushy Ramadhanty Yahyaddin, Muh