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PENGARUH KUALITAS PELAYANAN PETUGAS TERHADAP KEPUASAN PENGUNJUNG DI OBJEK WISATA SEJARAH BENTENG MARLBOROUGH DI KOTA BENGKULU Pratama, Handika Fikri
Ekombis Review Vol 4, No 1 (2016)
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.593 KB)

Abstract

Handika  Fikri  Pratama;  This  research  is  intended  to  know  the  influence  of  service  quality (Reliability, Responsiveness, Assurance, Empathy and Tangibles) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There were 100 samples collected using accidental sampling. Collected using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F test and t test.Result of this research shows take value  of value Reliability, Responsiveness, Assurance, Empathy and Tangibles variable have significant influence to dependent variable (Y) simultaneously. Tangibles don’t have significant influence to variable (Y) Partially. Reliability, Responsiveness, Assurance and Empathy variable have significant influence to dependent variable (Y). The value of determination coefficient (R Square) 97,6% it means that the independent variable may describe the dependent variables, while the remaining 2,4% is explained by the other independent variables which are not included in the this research.Keywords : Service Quality, Customer’s Satisfactions.
PENGARUH KUALITAS PELAYANAN PETUGAS TERHADAP KEPUASAN PENGUNJUNG DI OBJEK WISATA SEJARAH BENTENG MARLBOROUGH DI KOTA BENGKULU Pratama, Handika Fikri
JURNAL EKOMBIS REVIEW Vol 4 No 1 (2016)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.593 KB)

Abstract

Handika  Fikri  Pratama;  This  research  is  intended  to  know  the  influence  of  service  quality (Reliability, Responsiveness, Assurance, Empathy and Tangibles) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There were 100 samples collected using accidental sampling. Collected using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F test and t test.Result of this research shows take value  of value Reliability, Responsiveness, Assurance, Empathy and Tangibles variable have significant influence to dependent variable (Y) simultaneously. Tangibles don?t have significant influence to variable (Y) Partially. Reliability, Responsiveness, Assurance and Empathy variable have significant influence to dependent variable (Y). The value of determination coefficient (R Square) 97,6% it means that the independent variable may describe the dependent variables, while the remaining 2,4% is explained by the other independent variables which are not included in the this research.Keywords : Service Quality, Customer?s Satisfactions.
STRATEGI PENGEMBANGAN KAWASAN WISATA PANTAI PANJANG BENGKULU, DITINJAU DARI PERSPEKTIF WISATAWAN DAN MASYARAKAT LOKAL Fikri Pratama, Handika; Sakti, Budiman
JURNAL EKOMBIS REVIEW Vol 4 No 2 (2016)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.362 KB)

Abstract

The purpose of this study was to identify potential tourist attraction, reviewing internal environmental conditions (such as their strengths and weaknesses) and external environmental conditions (such as opportunities and threats), and review the appropriate tourism development program in the Long Beach-based to tourists and local community perspective. The analytical method used in this study, namely diskritif analysis to identify the availability of infrastructure and the potential and power trarik travel and quantitative analysis with the help of Matrix IFAS and EFAS matrix. The number of respondents who were taken by accidental sampling of 100 respondents. The results showed that the potential tourist attraction located in Long Beach with a score of +0.910 internal factors and external factors with a score of +1.90. Thus the position in the grand strategy matrix (matrix internal-external) are in a position with a growth strategy occupies one cell in the matrix. A cell's position one shows the strategy to grow and establish (Rapid growth strategy), strategies to increase the growth rate of tourist arrivals with a faster time (the second year is greater than the first year and thereafter), improving the quality of that factor into force in order to maximize the utilization of all the opportunities (grand strategy). Tapak Padri development efforts and Beach Jakat sustainable (sustainable).  Key Words: Grand Strategy, Tourism Development Program
PENGARUH KUALITAS PELAYANAN PETUGAS TERHADAP KEPUASAN PENGUNJUNG DI OBJEK WISATA SEJARAH BENTENG MARLBOROUGH DI KOTA BENGKULU Handika Fikri Pratama
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 4 No 1 (2016)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.593 KB) | DOI: 10.37676/ekombis.v4i1.152

Abstract

Handika  Fikri  Pratama;  This  research  is  intended  to  know  the  influence  of  service  quality (Reliability, Responsiveness, Assurance, Empathy and Tangibles) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There were 100 samples collected using accidental sampling. Collected using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F test and t test.Result of this research shows take value  of value Reliability, Responsiveness, Assurance, Empathy and Tangibles variable have significant influence to dependent variable (Y) simultaneously. Tangibles don’t have significant influence to variable (Y) Partially. Reliability, Responsiveness, Assurance and Empathy variable have significant influence to dependent variable (Y). The value of determination coefficient (R Square) 97,6% it means that the independent variable may describe the dependent variables, while the remaining 2,4% is explained by the other independent variables which are not included in the this research.Keywords : Service Quality, Customer’s Satisfactions.
STRATEGI PENGEMBANGAN KAWASAN WISATA PANTAI PANJANG BENGKULU, DITINJAU DARI PERSPEKTIF WISATAWAN DAN MASYARAKAT LOKAL Handika Fikri Pratama; Budiman Sakti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 4 No 2 (2016)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.362 KB) | DOI: 10.37676/ekombis.v4i2.282

Abstract

The purpose of this study was to identify potential tourist attraction, reviewing internal environmental conditions (such as their strengths and weaknesses) and external environmental conditions (such as opportunities and threats), and review the appropriate tourism development program in the Long Beach-based to tourists and local community perspective. The analytical method used in this study, namely diskritif analysis to identify the availability of infrastructure and the potential and power trarik travel and quantitative analysis with the help of Matrix IFAS and EFAS matrix. The number of respondents who were taken by accidental sampling of 100 respondents. The results showed that the potential tourist attraction located in Long Beach with a score of +0.910 internal factors and external factors with a score of +1.90. Thus the position in the grand strategy matrix (matrix internal-external) are in a position with a growth strategy occupies one cell in the matrix. A cell's position one shows the strategy to grow and establish (Rapid growth strategy), strategies to increase the growth rate of tourist arrivals with a faster time (the second year is greater than the first year and thereafter), improving the quality of that factor into force in order to maximize the utilization of all the opportunities (grand strategy). Tapak Padri development efforts and Beach Jakat sustainable (sustainable).  Key Words: Grand Strategy, Tourism Development Program
Identifikasi Service Blueprint di Desa Wisata Kebontunggul (Lembah Mbencirang), Kecamatan Gondang, Kabupaten Mojokerto Agung Yoga Asmoro; M. Nilzam Aly; Handika Fikri Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1549

Abstract

This study aims to comprehend the actual conditions of business processes and to identify service blueprints in the Kebon Tunggul Tourism Village "Lembah Mbencirang" by analyzing their business activities and service flows to visitors. This research is community-based research (CBR) conducted using the Participatory Action Research (PAR) approach. It resulted in the findings that there were various internal problems related to management during 2017-2020, especially related to the accountability and transparency of budget management in addition to more fundamental issues regarding tourist attraction management, such as the absence of an organizational structure, no clear division of staff duties, and the nonappearance of a standardized service flow. We concluded that basically, the business processes in the Lembah Mbencirang can be grouped into two, the first is the package tour services, and the second is the general visitors’ services. As a tourism product which is essentially a service product, service blueprint is very significant as an effort to understand the service experience from the perspective of the customer, which in this context was not previously owned by the manager. The service blueprint generated from this study can identify the existence of various service processes so that all staff can cognize the context and conditions of their duties in a more holistic customer service perspective.
Pengaruh Event Pariwisata dalam Keputusan Berkunjung di Desa Wisata Sungsang - Sumatera Selatan Detmuliati, Alditia; Pratama, Handika Fikri
Jurnal Aplikasi Manajemen dan Bisnis Vol. 4 No. 2 (2024): Jurnal Aplikasi Manajemen dan Bisnis April 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12754352

Abstract

Desa Sungsang terletak di Kabupaten Banyuasin berbatasan langsung dengan Provinsi Bangka Belitung. Pemerintah Banyuasin menjadikan Desa Sungsang sebagai salah satu daerah tujuan wisata yang memiliki daya tarik wisata seperti, kebudayaan masyarakat dan kunjungan burung migran dari Siberia. Pemerintah mengadakan acara pariwisata di Sungsang dalam Upaya mendatangkan wisatawan ke daerah ini. Studi ini menyelidiki bagaimana event pariwisata memengaruhi keputusan berkunjung. Peneliti menggunakan explanatory research untuk menjelaskan hubungan antara variabel satu dengan variabel lainnya. Alasan peneliti menggunakan metode penjelasan adalah untuk mengevaluasi hubungan antara variabel bebas dari event, yaitu Uniqueness, Hospitality, Symbolism, Festive Spirit, Theming dan Authenticity, dengan variabel terikat, yaitu keputusan untuk berkunjung. Teknik pengambilan sampel yang akan digunakan adalah nonprobability sampling dengan teknik purposive sampling. Hasil dari penelitian ini secara simultan Uniqueness (X1), Hospitality (X2), Symbolism (X3), Festive Spirit (X4), Theming (X5) dan Authenticity (X6) berpengaruh secara signifikan terhadap variabel terikat yaitu Keputusan Berkunjung (Y). Secara parsial Uniqueness (X1), Secara parsial Uniqueness (X1), Hospitality (X2), Symbolism (X3), Festive Spirit (X4), Theming (X5) dan Authenticity (X6) berpengaruh secara signifikan terhadap variabel terikat yaitu Keputusan Berkunjung (Y).
Enhancing Festival Event Quality Through Trend-Driven Innovation in Regional Indonesia Pratama, Handika Fikri; Yahyaddin, Muh; Iqbal, Muhmmad; Kurniawan, Ahmad; Fadhela, Rahmi; Wibowo, Budi; Hazisma, Suhairi
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.149

Abstract

This study investigates the stagnation in the conceptual execution of the Sagarurung Festival in the PALI Regency (Penukal Abab Lematang Ilir), which has remained largely unchanged over time and failed to incorporate contemporary trends and innovations. This lack of novelty has reduced visitor engagement, particularly among the younger demographic. To address this, the research explores how trend-driven innovation, operationalized through four core variables: strong festival atmosphere, harmonious interpersonal interaction, distinct cultural symbols, and rich festival activities, can enhance the attractiveness and quality of regional festivals. A quantitative approach using Structural Equation Modeling (SEM) was employed, with data collected from 285 festival attendees. The analysis revealed a statistically significant influence of a strong festival atmosphere on the three other variables. These findings support the development of a comprehensive event model that integrates emerging trends into local cultural contexts to revitalize festival experiences. Theoretically, this study extends event management literature by introducing trend-driven innovation as a strategic framework for enhancing the relevance and competitiveness of regional festivals. It offers a scalable model that can inform policy and practice in similar socio-cultural settings, contributing to increased tourism and sustained cultural preservation.
Implementasi Manajemen Risiko dalam Pengelolaan Explore Asian Food 2024 Fikri Pratama, Handika; Iqbal, Muhammad; Fitriansyah, Yayan Dian
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 5 No. 1 (2025): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2025
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15555459

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis berbagai jenis risiko yang muncul dalam penyelenggaraan Explore Asian Food 2024, sebuah acara kuliner berskala internasional yang melibatkan berbagai pemangku kepentingan. Dengan menggunakan pendekatan kualitatif deskriptif, data diperoleh melalui observasi langsung, wawancara semi-terstruktur dengan panitia, peserta, dan pengunjung, serta dokumentasi internal acara. Hasil penelitian menunjukkan bahwa terdapat enam kategori risiko utama yang memengaruhi keberhasilan acara, yaitu: risiko operasional, risiko keuangan, risiko hukum, risiko keselamatan dan keamanan, risiko reputasi, serta risiko lingkungan. Masing-masing risiko memiliki faktor penyebab spesifik dan dampak yang bervariasi, mulai dari gangguan teknis hingga penurunan persepsi publik. Penelitian ini juga merumuskan langkah-langkah mitigasi strategis yang dapat diimplementasikan untuk meminimalisasi potensi gangguan di masa mendatang, seperti peningkatan koordinasi antartim, penyesuaian perencanaan keuangan, penyusunan SOP darurat, dan penguatan komunikasi publik. Temuan ini diharapkan dapat menjadi referensi praktis bagi penyelenggara acara serupa dalam menerapkan manajemen risiko yang holistik dan adaptif. Kata Kunci: manajemen risiko, event management, acara kuliner, Explore Asian Food 2024
Peningkatan Kapasitas Pengelola Event Daerah Melalui Bimbingan Teknis 40 Langkah Penanganan Event untuk Mendukung Festival Berkualitas Pratama, Handika Fikri; Wibowo, Budi; Iqbal, Muhmmad; Yahyaddin, Muhmmad; Kurniawan, Ahmad; Gunawan, M. Zuhri; Pramita, Resti Dinda
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.248

Abstract

Tema kegiatan Pengabdian Kepada Masyarakat (PKM) ini diangkat berdasarkan hasil observasi awal di lapangan yang menunjukkan adanya sejumlah persoalan dalam pelaksanaan festival daerah. Salah satu temuan utama adalah penyusunan acara yang monoton serta minimnya partisipasi generasi muda sebagai pelaksana kegiatan, yang menyebabkan festival terasa membosankan dan kurang memberi manfaat. Kondisi ini muncul karena penyelenggara belum memanfaatkan tren dan inovasi dalam manajemen event. Berdasarkan hasil seminar dari penelitian yang telah dilakukan, solusi yang diusulkan kemudian diterapkan dalam bentuk kegiatan “Peningkatan Kapasitas Pengelola Event Daerah Melalui Bimbingan Teknis "40 Langkah Penanganan Event" untuk Mendukung Festival Berkualitas” sebagai bagian dari program Pengabdian Kepada Masyarakat oleh Politeknik Pariwisata Palembang. Kegiatan ini merupakan wujud pelaksanaan Tri Dharma Perguruan Tinggi, dan diinisiasi oleh Kelompok 1 Program Studi Pengelolaan Konvensi dan Acara. Tujuan utamanya adalah meningkatkan kapasitas masyarakat dalam menyelenggarakan festival yang terstruktur, menarik, dan berdampak positif. Metode pelatihan melibatkan ceramah, diskusi, serta praktik langsung melalui demonstrasi. Output dari kegiatan ini mengarah pada peningkatan kompetensi SDM lokal dalam penyelenggaraan festival, seperti Festival Sagarurung Vol III di Kabupaten PALI. Program ini diharapkan mampu menjadi pendorong pertumbuhan ekonomi daerah melalui event yang berorientasi pada tren dan inovasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam kualitas penyelenggaraan festival, bertambahnya partisipasi aktif generasi muda, serta peningkatan antusiasme masyarakat setempat, yang secara keseluruhan memberikan dampak positif bagi pengembangan pariwisata dan ekonomi daerah.