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PENGARUH KUALITAS PELAYANAN PETUGAS TERHADAP KEPUASAN PENGUNJUNG DI OBJEK WISATA SEJARAH BENTENG MARLBOROUGH DI KOTA BENGKULU Pratama, Handika Fikri
Ekombis Review Vol 4, No 1 (2016)
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.593 KB)

HandikaÂ FikriÂ Pratama;Â ThisÂ researchÂ isÂ intendedÂ toÂ knowÂ theÂ influenceÂ ofÂ serviceÂ quality (Reliability, Responsiveness, Assurance, Empathy and Tangibles) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There were 100 samples collected using accidental sampling. Collected using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F test and t test.Result of this research shows take valueÂ of value Reliability, Responsiveness, Assurance, Empathy and Tangibles variable have significant influence to dependent variable (Y) simultaneously. Tangibles donât have significant influence to variable (Y) Partially. Reliability, Responsiveness, Assurance and Empathy variable have significant influence to dependent variable (Y). The value of determination coefficient (R Square) 97,6% it means that the independent variable may describe the dependent variables, while the remaining 2,4% is explained by the other independent variables which are not included in the this research.Keywords : Service Quality, Customerâs Satisfactions.

PENGARUH KUALITAS PELAYANAN PETUGAS TERHADAP KEPUASAN PENGUNJUNG DI OBJEK WISATA SEJARAH BENTENG MARLBOROUGH DI KOTA BENGKULU Pratama, Handika Fikri
JURNAL EKOMBIS REVIEW Vol 4 No 1 (2016)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.593 KB)

Handika Fikri Pratama; This research is intended to know the influence of service quality (Reliability, Responsiveness, Assurance, Empathy and Tangibles) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There were 100 samples collected using accidental sampling. Collected using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F test and t test.Result of this research shows take value of value Reliability, Responsiveness, Assurance, Empathy and Tangibles variable have significant influence to dependent variable (Y) simultaneously. Tangibles don?t have significant influence to variable (Y) Partially. Reliability, Responsiveness, Assurance and Empathy variable have significant influence to dependent variable (Y). The value of determination coefficient (R Square) 97,6% it means that the independent variable may describe the dependent variables, while the remaining 2,4% is explained by the other independent variables which are not included in the this research.Keywords : Service Quality, Customer?s Satisfactions.

STRATEGI PENGEMBANGAN KAWASAN WISATA PANTAI PANJANG BENGKULU, DITINJAU DARI PERSPEKTIF WISATAWAN DAN MASYARAKAT LOKAL Fikri Pratama, Handika; Sakti, Budiman
JURNAL EKOMBIS REVIEW Vol 4 No 2 (2016)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.362 KB)

The purpose of this study was to identify potential tourist attraction, reviewing internal environmental conditions (such as their strengths and weaknesses) and external environmental conditions (such as opportunities and threats), and review the appropriate tourism development program in the Long Beach-based to tourists and local community perspective. The analytical method used in this study, namely diskritif analysis to identify the availability of infrastructure and the potential and power trarik travel and quantitative analysis with the help of Matrix IFAS and EFAS matrix. The number of respondents who were taken by accidental sampling of 100 respondents. The results showed that the potential tourist attraction located in Long Beach with a score of +0.910 internal factors and external factors with a score of +1.90. Thus the position in the grand strategy matrix (matrix internal-external) are in a position with a growth strategy occupies one cell in the matrix. A cell's position one shows the strategy to grow and establish (Rapid growth strategy), strategies to increase the growth rate of tourist arrivals with a faster time (the second year is greater than the first year and thereafter), improving the quality of that factor into force in order to maximize the utilization of all the opportunities (grand strategy). Tapak Padri development efforts and Beach Jakat sustainable (sustainable). Key Words: Grand Strategy, Tourism Development Program

PENGARUH KUALITAS PELAYANAN PETUGAS TERHADAP KEPUASAN PENGUNJUNG DI OBJEK WISATA SEJARAH BENTENG MARLBOROUGH DI KOTA BENGKULU Handika Fikri Pratama
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 4 No 1 (2016)
Publisher : UNIVED Press

Handika Fikri Pratama; This research is intended to know the influence of service quality (Reliability, Responsiveness, Assurance, Empathy and Tangibles) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There were 100 samples collected using accidental sampling. Collected using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F test and t test.Result of this research shows take value of value Reliability, Responsiveness, Assurance, Empathy and Tangibles variable have significant influence to dependent variable (Y) simultaneously. Tangibles don’t have significant influence to variable (Y) Partially. Reliability, Responsiveness, Assurance and Empathy variable have significant influence to dependent variable (Y). The value of determination coefficient (R Square) 97,6% it means that the independent variable may describe the dependent variables, while the remaining 2,4% is explained by the other independent variables which are not included in the this research.Keywords : Service Quality, Customer’s Satisfactions.

STRATEGI PENGEMBANGAN KAWASAN WISATA PANTAI PANJANG BENGKULU, DITINJAU DARI PERSPEKTIF WISATAWAN DAN MASYARAKAT LOKAL Handika Fikri Pratama; Budiman Sakti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 4 No 2 (2016)
Publisher : UNIVED Press

The purpose of this study was to identify potential tourist attraction, reviewing internal environmental conditions (such as their strengths and weaknesses) and external environmental conditions (such as opportunities and threats), and review the appropriate tourism development program in the Long Beach-based to tourists and local community perspective. The analytical method used in this study, namely diskritif analysis to identify the availability of infrastructure and the potential and power trarik travel and quantitative analysis with the help of Matrix IFAS and EFAS matrix. The number of respondents who were taken by accidental sampling of 100 respondents. The results showed that the potential tourist attraction located in Long Beach with a score of +0.910 internal factors and external factors with a score of +1.90. Thus the position in the grand strategy matrix (matrix internal-external) are in a position with a growth strategy occupies one cell in the matrix. A cell's position one shows the strategy to grow and establish (Rapid growth strategy), strategies to increase the growth rate of tourist arrivals with a faster time (the second year is greater than the first year and thereafter), improving the quality of that factor into force in order to maximize the utilization of all the opportunities (grand strategy). Tapak Padri development efforts and Beach Jakat sustainable (sustainable). Key Words: Grand Strategy, Tourism Development Program

Identifikasi Service Blueprint di Desa Wisata Kebontunggul (Lembah Mbencirang), Kecamatan Gondang, Kabupaten Mojokerto Agung Yoga Asmoro; M. Nilzam Aly; Handika Fikri Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1549

This study aims to comprehend the actual conditions of business processes and to identify service blueprints in the Kebon Tunggul Tourism Village "Lembah Mbencirang" by analyzing their business activities and service flows to visitors. This research is community-based research (CBR) conducted using the Participatory Action Research (PAR) approach. It resulted in the findings that there were various internal problems related to management during 2017-2020, especially related to the accountability and transparency of budget management in addition to more fundamental issues regarding tourist attraction management, such as the absence of an organizational structure, no clear division of staff duties, and the nonappearance of a standardized service flow. We concluded that basically, the business processes in the Lembah Mbencirang can be grouped into two, the first is the package tour services, and the second is the general visitors’ services. As a tourism product which is essentially a service product, service blueprint is very significant as an effort to understand the service experience from the perspective of the customer, which in this context was not previously owned by the manager. The service blueprint generated from this study can identify the existence of various service processes so that all staff can cognize the context and conditions of their duties in a more holistic customer service perspective.

Pengaruh Social Media Marketing terhadap Keputusan Pembelian di Venue Golden Sriwijaya Building Kota Palembang Handika Fikri Pratama; Wisanggeni Agus Priyanto; Aprigo Aprigo
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 1 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

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With the advancement of technology in the current era of social media becoming popular in the community, especially instagram applications, many companies use instagram as a means of berbinis because of the many features in it such as feedphoto, story, and various effects to beautify the photos of products to be marketed. Not only that instagram application is also very accessible with the development of the internet, everyone can easily access so that the wider the market that will reach to influence consumers to be interested in the products offered. The formulation of the problem in this study is whether social media marketing affects purchasing decisions. The method used in this study is quantitative method. The data source is primary data and secondary data. Data collection techniques consist of observations, interviews, and questionnaires. The population in this study was 1878 as a social media follower of Instagram. For the data analysis process using simple regression analysis, coefficient of determination and t test with social media marketing as variable X (independent) and purchasing decision as variable Y (dependent). Social media marketing has a significant influence on purchasing decisions. With the result that social media marketing to purchase decisions is 67.2% while the remaining 32.8% is influenced by other variables that were not studied in this study. The conclusions in this study show that social media marketing variables have a significant effect on purchasing decision variables.

Pengaruh Event Pariwisata dalam Keputusan Berkunjung di Desa Wisata Sungsang - Sumatera Selatan Detmuliati, Alditia; Pratama, Handika Fikri
Jurnal Aplikasi Manajemen dan Bisnis Vol. 4 No. 2 (2024): Jurnal Aplikasi Manajemen dan Bisnis April 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12754352

Desa Sungsang terletak di Kabupaten Banyuasin berbatasan langsung dengan Provinsi Bangka Belitung. Pemerintah Banyuasin menjadikan Desa Sungsang sebagai salah satu daerah tujuan wisata yang memiliki daya tarik wisata seperti, kebudayaan masyarakat dan kunjungan burung migran dari Siberia. Pemerintah mengadakan acara pariwisata di Sungsang dalam Upaya mendatangkan wisatawan ke daerah ini. Studi ini menyelidiki bagaimana event pariwisata memengaruhi keputusan berkunjung. Peneliti menggunakan explanatory research untuk menjelaskan hubungan antara variabel satu dengan variabel lainnya. Alasan peneliti menggunakan metode penjelasan adalah untuk mengevaluasi hubungan antara variabel bebas dari event, yaitu Uniqueness, Hospitality, Symbolism, Festive Spirit, Theming dan Authenticity, dengan variabel terikat, yaitu keputusan untuk berkunjung. Teknik pengambilan sampel yang akan digunakan adalah nonprobability sampling dengan teknik purposive sampling. Hasil dari penelitian ini secara simultan Uniqueness (X1), Hospitality (X2), Symbolism (X3), Festive Spirit (X4), Theming (X5) dan Authenticity (X6) berpengaruh secara signifikan terhadap variabel terikat yaitu Keputusan Berkunjung (Y). Secara parsial Uniqueness (X1), Secara parsial Uniqueness (X1), Hospitality (X2), Symbolism (X3), Festive Spirit (X4), Theming (X5) dan Authenticity (X6) berpengaruh secara signifikan terhadap variabel terikat yaitu Keputusan Berkunjung (Y).

Enhancing Festival Event Quality Through Trend-Driven Innovation in Regional Indonesia Pratama, Handika Fikri; Yahyaddin, Muh; Iqbal, Muhmmad; Kurniawan, Ahmad; Fadhela, Rahmi; Wibowo, Budi; Hazisma, Suhairi
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.149

This study investigates the stagnation in the conceptual execution of the Sagarurung Festival in the PALI Regency (Penukal Abab Lematang Ilir), which has remained largely unchanged over time and failed to incorporate contemporary trends and innovations. This lack of novelty has reduced visitor engagement, particularly among the younger demographic. To address this, the research explores how trend-driven innovation, operationalized through four core variables: strong festival atmosphere, harmonious interpersonal interaction, distinct cultural symbols, and rich festival activities, can enhance the attractiveness and quality of regional festivals. A quantitative approach using Structural Equation Modeling (SEM) was employed, with data collected from 285 festival attendees. The analysis revealed a statistically significant influence of a strong festival atmosphere on the three other variables. These findings support the development of a comprehensive event model that integrates emerging trends into local cultural contexts to revitalize festival experiences. Theoretically, this study extends event management literature by introducing trend-driven innovation as a strategic framework for enhancing the relevance and competitiveness of regional festivals. It offers a scalable model that can inform policy and practice in similar socio-cultural settings, contributing to increased tourism and sustained cultural preservation.

Implementasi Manajemen Risiko dalam Pengelolaan Explore Asian Food 2024 Fikri Pratama, Handika; Iqbal, Muhammad; Fitriansyah, Yayan Dian
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 5 No. 1 (2025): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2025
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15555459

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis berbagai jenis risiko yang muncul dalam penyelenggaraan Explore Asian Food 2024, sebuah acara kuliner berskala internasional yang melibatkan berbagai pemangku kepentingan. Dengan menggunakan pendekatan kualitatif deskriptif, data diperoleh melalui observasi langsung, wawancara semi-terstruktur dengan panitia, peserta, dan pengunjung, serta dokumentasi internal acara. Hasil penelitian menunjukkan bahwa terdapat enam kategori risiko utama yang memengaruhi keberhasilan acara, yaitu: risiko operasional, risiko keuangan, risiko hukum, risiko keselamatan dan keamanan, risiko reputasi, serta risiko lingkungan. Masing-masing risiko memiliki faktor penyebab spesifik dan dampak yang bervariasi, mulai dari gangguan teknis hingga penurunan persepsi publik. Penelitian ini juga merumuskan langkah-langkah mitigasi strategis yang dapat diimplementasikan untuk meminimalisasi potensi gangguan di masa mendatang, seperti peningkatan koordinasi antartim, penyesuaian perencanaan keuangan, penyusunan SOP darurat, dan penguatan komunikasi publik. Temuan ini diharapkan dapat menjadi referensi praktis bagi penyelenggara acara serupa dalam menerapkan manajemen risiko yang holistik dan adaptif. Kata Kunci: manajemen risiko, event management, acara kuliner, Explore Asian Food 2024

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