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All Journal ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JESH: Journal of Economics, Social, and Humanities
Sinta Putri Anggraini
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Decision Sciences, Operations Research & Management

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Pengaruh Strategi Pemasaran Ramah Lingkungan Dan Kewirausahaan Ramah Lingkungan Terhadap Kinerja Bisnis UMKM Dilombok Timur Arwin Yafi Rahmatullah; Sinta Putri Anggraini; Nina Fapari Arif; M. Chothibul Umam Assa’ady
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2394

Abstract

Orientasi terhadap lingkungan merupakan faktor penting dalam dalam penerapan ekonomi berkelanjutan. Aturan dan sikap konsumen terhadap produk ramah lingkungan merupakan pendorong penerapan strategi ramah lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran ramah lingkungan dan kewirausahaan ramah lingkungan terhadap kinerja bisnis. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Jumlah sampel dalam penelitian ini 50 umkm di Lombok timur. Teknik sampling yang digunakan pada penelitian ini adalah purposive sampling. Analisis data yang digunakan adalah analisis regresi linier berganda. Alat uji yang digunakan adalah SPSS 25. Hasil penelitian menunjukkan bahwa Strategi pemasaran ramah lingkungan terhadap kinerja bisnis UMKM di Lombok Timur dan kewirausahaan ramah lingkungan berpengaruh terhadap kinerja bisnis UMKM di Lombok Timur
The Mediating Role of Organizational Learning and Supply Chain Management Practices: Influence of Knowledge Management Capabilities on Organizational Performance Sinta Putri Anggraini
Journal of Economics, Social, and Humanities Vol. 3 No. 2 (2025): JESH: Journal of Economics, Social, and Humanities
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jesh.v3i2.324

Abstract

The increasing complexity of business environments demands that organizations, especially MSMEs, develop their internal capabilities to remain competitive and sustainable. This study aims to analyze the effect of knowledge management capability on organizational performance, mediated by organizational learning and supply chain management practices. A quantitative approach was employed using Structural Equation Modeling (SEM), with data collected through questionnaires from 97 furniture MSME actors in Yogyakarta. The results show that knowledge management capability does not directly enhance organizational performance but has a positive effect through organizational learning as a mediator. In contrast, supply chain management practices do not have a positive impact on organizational performance, either directly or as a mediator. These findings highlight the importance of organizational learning in improving the performance of furniture MSMEs in Yogyakarta.
Co-Authors Arif, Nina Fapari Arwin Yafi Rahmatullah M. Chothibul Umam Assa’ady