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All Journal Advances in Global Economics and Business Journal
Li, Jihan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Factors Influencing IKEA Purchase Decisions in Malaysia: Analysis Pricing, Convenience, Consumer Experience, and Loyalty Teoh, Kok Ban; Lew, Carol; Lok, Yee Huei; Lew, Yen Ru; Li, Haoran; Li, Jihan; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.103

Abstract

This study investigates the factors influencing IKEA purchase decisions in Malaysia, focusing on pricing, convenience, consumer experience, and loyalty. The research analyzes how IKEA’s affordable pricing strategy enhances accessibility and consumer satisfaction. Convenience is examined through features like online ordering with pick-up points and well-designed store layouts, which reduce consumer effort and time. The study also explores the impact of IKEA’s digital platform, which allows free membership registration, providing benefits such as vouchers and exclusive gifts to foster consumer loyalty. Feedback collection through the website contributes to continuous improvement in consumer experience. This research offers insights into the effectiveness of these strategies and their role in shaping purchase decisions in Malaysia. Findings contribute to a deeper understanding of consumer behavior and provide actionable recommendations for enhancing retail strategies in the furniture industry.
Co-Authors Ali, Anees Jane Lew, Carol Lew, Yen Ru Li, Haoran Lok, Yee Huei Mui Hung Kee, Daisy Teoh, Kok Ban