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All Journal Jurnal Pengabdian Masyarakat Waradin
Resti Tata Rahmasari
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Revolusi Pertanian di Lahan Sempit dengan Pemanfaatan Teknologi Hidroponik di Desa Celagen Erick Prayogo Walton; Deya Sumiyati; Karina Karina; Raynoldi Raynoldi; Nopita Sari; Resti Tata Rahmasari; Yasica Nabila; Ridho Syaputra; Febrian Febrian; Rana Rana; Alvin Setiawan; Fitria Ambarsari
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i2.646

Abstract

Technological developments have brought many changes, especially in the way we interact and do business. Currently, social media is widely used as a marketing platform for MSME products, this is because through social media the dissemination of information occurs quickly and it also allows MSME players to communicate with consumers directly and promote their products at relatively low costs. However, there are still many MSME actors who have not optimally utilized social media, such as dredged fish MSME actors in Air Jukung sub-district who only use Facebook to market their products. Because of this, the aim of this service is to provide assistance and direct practice in using social media to MSMEs in dredging fish in Air Jukung sub-district in optimizing marketing strategies in an interesting and unique way. The method for this service is in the form of training in making unique posters through the Canva application and interesting content on social media and processing it to attract consumer interest. The results of the service activities ran smoothly and received a positive response from social media users.
Co-Authors Alvin Setiawan Deya Sumiyati Erick Prayogo Walton Febrian Febrian Fitria Ambarsari Karina Karina Nopita Sari Rana Rana Raynoldi Raynoldi Ridho Syaputra Yasica Nabila