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All Journal Jurnal Pengabdian Masyarakat Waradin Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Rana Rana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisis Kualitas Sepatu Lokal Compass Muhammad Ridho Dhiaz; Rana Rana; Syamsul Hidayat
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1216

Abstract

This study aims to analyze the quality of Compass shoes based on material, design, comfort, and durability. Compass shoes, as one of the increasingly popular local brands in Indonesia, have attracted consumer attention, especially among young people. The research method involved surveys of 100 respondents who use Compass shoes and laboratory tests on the materials and construction of the shoes. The results show that the material quality of Compass shoes falls into the good category, with high durability for daily use. In terms of design, Compass shoes received positive feedback for their modern appearance and alignment with current trends. However, there were some complaints regarding comfort, particularly for users with high activity levels. The shoes’ durability also received favorable evaluations, especially for use in urban environments. Overall, Compass shoes can compete with other local brands, but improvements in comfort are necessary to attract a broader market segment. This study is expected to serve as a reference for Compass shoe manufacturers in enhancing product quality and provide relevant information for consumers in selecting quality local products.
Revolusi Pertanian di Lahan Sempit dengan Pemanfaatan Teknologi Hidroponik di Desa Celagen Erick Prayogo Walton; Deya Sumiyati; Karina Karina; Raynoldi Raynoldi; Nopita Sari; Resti Tata Rahmasari; Yasica Nabila; Ridho Syaputra; Febrian Febrian; Rana Rana; Alvin Setiawan; Fitria Ambarsari
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i2.646

Abstract

Technological developments have brought many changes, especially in the way we interact and do business. Currently, social media is widely used as a marketing platform for MSME products, this is because through social media the dissemination of information occurs quickly and it also allows MSME players to communicate with consumers directly and promote their products at relatively low costs. However, there are still many MSME actors who have not optimally utilized social media, such as dredged fish MSME actors in Air Jukung sub-district who only use Facebook to market their products. Because of this, the aim of this service is to provide assistance and direct practice in using social media to MSMEs in dredging fish in Air Jukung sub-district in optimizing marketing strategies in an interesting and unique way. The method for this service is in the form of training in making unique posters through the Canva application and interesting content on social media and processing it to attract consumer interest. The results of the service activities ran smoothly and received a positive response from social media users.
Co-Authors Alvin Setiawan Deya Sumiyati Erick Prayogo Walton Febrian Febrian Fitria Ambarsari Karina Karina Muhammad Ridho Dhiaz Nopita Sari Raynoldi Raynoldi Resti Tata Rahmasari Ridho Syaputra Syamsul Hidayat Yasica Nabila