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All Journal Jurnal Ilmiah Multidisiplin Indonesia
Sosidah, Sosidah
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Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Engineering Physics

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Strategic Marketing Analysis of IndiHome as a Leading Provider of Telecommunications and Multimedia Services in Jakarta Sosidah, Sosidah; Rojikun, Ahmad; Tarmizi, Achmad; Rohman, Abdul; Riyadi, Selamet
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 06 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), July 2025
Publisher : Sean Institute

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Abstract

This study aims to analyze the strategic marketing efforts of IndiHome as a leading telecommunications and multimedia provider in Jakarta. Through a SWOT framework supported by internal and external factor evaluations (IFE and EFE), the research identifies IndiHome’s strengths, including its wide-reaching fiber-optic network, strong financial backing, and qualified human resources. However, the company faces challenges such as inconsistent customer service and sudden policy changes that affect user satisfaction. The study also highlights external opportunities in technological advancement and market expansion, as well as threats from increasing competition and concerns over internet safety. By formulating S-O, W-O, S-T, and W-T strategies, the research provides practical recommendations for enhancing customer engagement, improving operational systems, and maintaining market leadership. The findings contribute to the understanding of strategic marketing in Indonesia’s telecommunications industry and offer a roadmap for companies seeking to align internal capabilities with external dynamics.
Analysis of Marketing Strategy of PT Sucofindo (Persero) Tbk in Increasing the Market Share of Calibration Services in Indonesia Sosidah, Sosidah; Tarmizi, Achmad; Saragih, Andreas Cahya U.R P; Riyadi, Selamet; Rojikun, Ahmad
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 06 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), July 2025
Publisher : Sean Institute

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Abstract

This study aims to analyze the marketing strategy of PT Sucofindo (Persero) Tbk in increasing the market share of calibration services in Indonesia. As a state-owned enterprise operating in testing, inspection, and certification, Sucofindo must adapt to competitive market dynamics while maintaining service quality and institutional credibility. The research employs a qualitative-descriptive method supported by SWOT analysis and the Internal and External Factor Evaluation (IFE–EFE) matrices. The findings indicate that the company possesses significant internal strengths, such as nationally accredited services, competent human resources, and broad service coverage. Externally, the growing need for ISO-compliant calibration creates favorable opportunities. The IFE–EFE results show that Sucofindo is in a strong strategic position to expand its market. However, weaknesses such as limited digital marketing and the absence of loyalty programs need to be addressed. The study concludes that strategic alignment with market trends, coupled with continuous innovation, is essential to sustaining competitive advantage.
Co-Authors Abdul Rohman Achmad Tarmizi Rojikun, Ahmad Saragih, Andreas Cahya U.R P Selamet Riyadi