<![CDATA[The primary objective of this research was to investigate the effectiveness of technology-based educational media, specifically those aligned with cognitive learning theory, in improving the mathematical concept comprehension of fifth-grade students. As society advances technologically, it becomes imperative for educators to incorporate these tools into their teaching practices. This integration aims to develop more captivating and creative learning resources that actively engage students and facilitate their acquisition of knowledge. The broader aspiration is that by utilizing technology in mathematics education, the subject will become a preferred discipline for students, thereby dispelling the common perception that mathematics is intimidating and inherently challenging. This study employed a descriptive research methodology. Data collection involved two main techniques: direct observation of classroom activities and assessment through learning outcome tests. The research sample consisted of 13 fifth-grade students enrolled at SDN 07 2X11 Kayutanam. The results of the study demonstrated a favorable outcome regarding the use of cognitive theory-oriented technology media in enhancing fifth-grade students' understanding of mathematical concepts. This suggests that such technological integration can indeed cultivate a more enjoyable and stimulating learning environment, encouraging students to participate actively in their educational journey. In conclusion, this research provides strong evidence that the mathematical concept comprehension of fifth-grade students can be significantly improved through the strategic implementation of technology media grounded in cognitive theory.]]>
