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All Journal Jurnal Pengabdian kepada Masyarakat TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Rossa Anjalina Soraya
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Sinkronisasi Perencanaan SDM dalam Mendukung Hilirisasi Industri Manufaktur pada PT Surya Toto Indonesia Hadi Supratikta; Butet Oyong Nurasiah; Jurnal; Veronika Simanjuntak; Rossa Anjalina Soraya
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 3 No. 1 (2025): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Penelitian ini bertujuan untuk menganalisis peran sinkronisasi perencanaan sumber daya manusia (SDM) dalam mendukung hilirisasi industri manufaktur, dengan fokus pada konteks organisasi seperti PT Surya Toto Indonesia. Perencanaan SDM yang tidak terintegrasi dengan strategi hilirisasi berisiko menyebabkan ketidaksesuaian antara kebutuhan kompetensi dan ketersediaan tenaga kerja, sehingga dapat menghambat efisiensi dan keberhasilan operasional perusahaan. Metode penelitian yang digunakan adalah Systematic Literature Review (SLR), yang dilakukan melalui tahapan identifikasi, penyaringan, kelayakan, dan inklusi artikel ilmiah yang relevan, sesuai dengan protokol PRISMA. Hasil tinjauan menemukan sembilan teori dominan yang menjelaskan keterkaitan antara desain organisasi dan peran SDM dalam proyek berbasis hilirisasi, di antaranya teori organisasi, kelembagaan, pemangku kepentingan, kontinjensi, Transaction Cost Economics (TCE), sistem kompleksitas, perilaku organisasi, keagenan, dan tata kelola. Penelitian ini memberikan kontribusi terhadap pemahaman teoretis mengenai pentingnya sinkronisasi SDM dalam mendukung strategi hilirisasi, serta membuka ruang untuk implementasi model perencanaan SDM yang lebih responsif dan adaptif terhadap dinamika industri manufaktur.
INCREASING BRAND AWARENESS AND IMPLEMENTING MARKETING MANAGEMENT STRATEGIES FOR DEPOK CITY MSMEs Ridwan Taufik Hidayat; Lucky Anggara; Ratna Diah; Rossa Anjalina Soraya; Sri Henny Romauli Sitepu; Yayan Sudaryana; Zulfitra, Zulfitra
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 4: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i4.8483

Abstract

In the era of globalization and digitalization, Micro, Small, and Medium Enterprises (MSMEs) face significant challenges in brand awareness and marketing management strategies, especially at the local level. This research focuses on MSMEs in Depok, aiming to analyze and identify effective strategies to enhance brand awareness and implement marketing management practices. The study employed both qualitative and quantitative approaches to collect and analyze data. The findings revealed that most MSMEs in Depok face difficulties in gaining brand recognition due to limited capital and knowledge of digital marketing. The training program on "Enhancing Brand Awareness and Implementing Marketing Management Strategies" led to a 78.72% improvement in participants' understanding, indicating the effectiveness of the training materials. Participants also reported high satisfaction levels, with an average score of 4.6 out of 5, reflecting the training's relevance to their needs. This study suggests that MSMEs should invest in market research, optimize the use of social media, and develop creative content to enhance brand visibility. Collaborations with local influencers and organizing community activities are recommended to strengthen brand positioning. The research concludes that a comprehensive approach, including digital marketing training and strategic planning, is essential for MSMEs in Depok to achieve sustainable growth
Co-Authors Butet Oyong Nurasiah Hadi Supratikta Jurnal Lucky Anggara Ratna Diah Ridwan Taufik Hidayat Sri Henny Romauli Sitepu Veronika Simanjuntak Yayan Sudaryana zulfitra, Zulfitra