Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Lucky Anggara
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Akuisisi Calon Karyawan Generasi Z untuk Mengurangi Turnover Pegawai di PT Surya Toto Indonesia Lucky Anggara; Andhinna Yunniekasari; Daru Maliki; Asep saepuloh; Hadi Supratikta
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 3 No. 1 (2025): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena pergeseran demografis dalam dunia kerja mendorong perusahaan untuk beradaptasi terhadap karakteristik generasi baru, khususnya Generasi Z yang kini mulai mendominasi pasar tenaga kerja. Studi ini bertujuan untuk menganalisis strategi akuisisi calon karyawan Generasi Z dalam menghadapi tantangan turn over pegawai, dengan studi kasus pada PT Surya Toto Indonesia. Melalui wawancara mendalam, ditemukan bahwa perbedaan nilai kerja, ekspektasi karier, dan gaya komunikasi Generasi Z menjadi tantangan utama dalam proses rekrutmen dan retensi. Generasi ini menunjukkan kecenderungan pragmatis, loyalitas kerja yang rendah, namun memiliki potensi besar apabila dikelola dengan pendekatan yang sesuai. Strategi yang disarankan mencakup pengembangan program onboarding yang inklusif, sistem mentoring berkelanjutan, serta lingkungan kerja yang partisipatif dan fleksibel. Hasil penelitian ini menggarisbawahi pentingnya transformasi dalam manajemen sumber daya manusia menuju pendekatan yang lebih dinamis dan lintas generasi. Keberhasilan dalam merekrut dan mempertahankan talenta muda tidak hanya bergantung pada kompensasi material, tetapi juga pada kualitas hubungan kerja dan ruang aktualisasi diri yang disediakan oleh organisasi.
INCREASING BRAND AWARENESS AND IMPLEMENTING MARKETING MANAGEMENT STRATEGIES FOR DEPOK CITY MSMEs Ridwan Taufik Hidayat; Lucky Anggara; Ratna Diah; Rossa Anjalina Soraya; Sri Henny Romauli Sitepu; Yayan Sudaryana; Zulfitra, Zulfitra
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 4: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i4.8483

Abstract

In the era of globalization and digitalization, Micro, Small, and Medium Enterprises (MSMEs) face significant challenges in brand awareness and marketing management strategies, especially at the local level. This research focuses on MSMEs in Depok, aiming to analyze and identify effective strategies to enhance brand awareness and implement marketing management practices. The study employed both qualitative and quantitative approaches to collect and analyze data. The findings revealed that most MSMEs in Depok face difficulties in gaining brand recognition due to limited capital and knowledge of digital marketing. The training program on "Enhancing Brand Awareness and Implementing Marketing Management Strategies" led to a 78.72% improvement in participants' understanding, indicating the effectiveness of the training materials. Participants also reported high satisfaction levels, with an average score of 4.6 out of 5, reflecting the training's relevance to their needs. This study suggests that MSMEs should invest in market research, optimize the use of social media, and develop creative content to enhance brand visibility. Collaborations with local influencers and organizing community activities are recommended to strengthen brand positioning. The research concludes that a comprehensive approach, including digital marketing training and strategic planning, is essential for MSMEs in Depok to achieve sustainable growth
Co-Authors Andhinna Yunniekasari Asep Saepuloh Daru Maliki Hadi Supratikta Ratna Diah Ridwan Taufik Hidayat Rossa Anjalina Soraya Sri Henny Romauli Sitepu Yayan Sudaryana zulfitra, Zulfitra