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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Dahliyanti Dahliyanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pemanfaatan Produk Ramah Lingkungan Bagi Mahasiswa : Implemen-tasi Minat Beli Serly Charita Harahap; Dahliyanti Dahliyanti; Fadya Nabila; Romi Aldiansyah; Sari Wulandari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4618

Abstract

Environmental issues, particularly waste management, have become critical problems that demand attention from all societal levels, including university students as agents of change. This study aims to analyze the influence of environmental knowledge and word of mouth on environmental attitudes and the purchase intention of eco-friendly products among students. A qualitative descriptive method was employed, using semi-structured interviews with five students from various study programs at the State Islamic University of North Sumatra (UINSU). The findings indicate that students possess a good understanding of eco-friendly products and have begun incorporating them into their daily lives, despite challenges such as higher prices, limited access, and insufficient education. Factors such as social media, personal experiences, and the influence of campus figures play a significant role in shaping their purchase intentions. Most respondents also expressed a willingness to pay more for products that offer long-term quality and positive environmental impact. This study highlights the importance of institutional support in fostering sustainable lifestyles through facilities and programs that encourage environmentally responsible consumption.
Pemberdayaan UMKM melalui Pelatihan Pembuatan Sabun Sunlight di Desa Jandi Meriah Dahliyanti Dahliyanti; Dewi Damayanti; Dini Gusmini; Arlina Arlina
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Mei : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i2.8386

Abstract

Training programs are an effective strategy for empowering micro, small, and medium enterprises (MSMEs), particularly in rural areas. This study aims to analyze the effectiveness of training in producing Sunlight dishwashing liquid as an effort to empower MSMEs in Jandi Meriah Village. It also examines the impact of the training on improving community skills, expanding business development opportunities, and contributing to the village’s economic growth. This research employs a qualitative descriptive method with data collected through observation, in-depth interviews, and documentation. The findings show that the training significantly enhances participants’ technical knowledge and skills in producing dishwashing liquid, including understanding raw materials, formulation processes, and product packaging techniques. Additionally, the training fosters entrepreneurial motivation, strengthens basic managerial abilities, and opens opportunities for forming small business groups based on home industry activities. The socio-economic impacts include increased household income potential, strengthened community collaboration, and the emergence of new MSME initiatives. This study concludes that training in producing Sunlight dishwashing liquid is an effective empowerment instrument to enhance community capacity and strengthen the village economy, making it a sustainable program model for other rural areas.
Co-Authors Arlina Arlina Dewi Damayanti Dini Gusmini Fadya Nabila Romi Aldiansyah Sari Wulandari Serly Charita Harahap