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Pemberdayaan UMKM melalui Pelatihan Pembuatan Sabun Sunlight di Desa Jandi Meriah Dahliyanti Dahliyanti; Dewi Damayanti; Dini Gusmini; Arlina Arlina
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Mei : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i2.8386

Abstract

Training programs are an effective strategy for empowering micro, small, and medium enterprises (MSMEs), particularly in rural areas. This study aims to analyze the effectiveness of training in producing Sunlight dishwashing liquid as an effort to empower MSMEs in Jandi Meriah Village. It also examines the impact of the training on improving community skills, expanding business development opportunities, and contributing to the village’s economic growth. This research employs a qualitative descriptive method with data collected through observation, in-depth interviews, and documentation. The findings show that the training significantly enhances participants’ technical knowledge and skills in producing dishwashing liquid, including understanding raw materials, formulation processes, and product packaging techniques. Additionally, the training fosters entrepreneurial motivation, strengthens basic managerial abilities, and opens opportunities for forming small business groups based on home industry activities. The socio-economic impacts include increased household income potential, strengthened community collaboration, and the emergence of new MSME initiatives. This study concludes that training in producing Sunlight dishwashing liquid is an effective empowerment instrument to enhance community capacity and strengthen the village economy, making it a sustainable program model for other rural areas.
Strategi Pengembangan Usaha Makanan Tradisional Berbasis Prinsip Halalan Thayyiban : Studi Kasus Toge Taing Tumpat Panyabungan Dini Gusmini; Atika Atika; Nur Ahmadi Bi Rahmani
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2026): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v4i2.3207

Abstract

This study aims to analyze the development strategies of the traditional food business Toge Taing Tumpat Panyabungan based on the principles of halalan thayyiban using SWOT analysis. The research uses a descriptive qualitative approach through data collection such as observation, interviews, and documentation. The data analysis technique uses an interactive analysis model that includes the process of data reduction, data presentation, and drawing conclusions. The results show that the Toge Taing Tumpat Panyabungan business has various internal strengths. Based on the SWOT analysis, the business's position shows a very favorable condition. And the most dominant and effective strategy is the SO (Growth Oriented Strategy), which is to utilize all available strengths to seize and maximize the opportunities on hand. The implementation of this strategy is expected to boost competitiveness, expand market share, and drive sustainable business growth in accordance with the principles of halalan thayyiban. Based on the SWOT analysis, the business is in a favorable position; therefore, the most dominant and effective strategy is the SO strategy (Growth-Oriented Strategy)—leveraging all internal strengths to capture and maximize available external opportunities.