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All Journal Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pariwisata
Gusma, Esxi Martia
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Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science

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Feasibility Study of the Destination of Lake Tanjung Kurung and Kampung Inggris Tempirai, PALI Regency Hasan, Hanif; Pratiyudha, Dilla; Mertajayano, I Made Oka; Damayati, Sri Wulan; Marini, Nadia Chairunnisa Andra Sitha; Nandana, Pandita; Gusma, Esxi Martia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.949

Abstract

This research explores the potential for developing Danau Tanjung Kurung and Kampung Inggris Tempirai as promising tourist spots in PALI Regency, South Sumatra. Adopting a qualitative approach and descriptive methods, it examines the economic, social, cultural, and environmental factors associated with these locations. Data were gathered through in-depth interviews, field observations, and documentation with community members, tourism stakeholders, and local government officials. The findings highlight the natural allure of Danau Tanjung Kurung and the distinctive educational tourism experience offered by Kampung Inggris Tempirai. Nevertheless, obstacles such as insufficient infrastructure, minimal community involvement, and a lack of sustainable tourism awareness remain. The study concludes that with effective planning, stakeholder cooperation, and the adoption of sustainable practices, these destinations could bolster local economies, protect cultural heritage, and position themselves as sustainable tourism icons. Recommendations encompass infrastructure enhancements, greater community engagement, and the promotion of integrated tourism packages to draw both domestic and international tourists.
Pengaruh Nilai Pelanggan dan Pengalaman Pengunjung Terhadap Loyalitas Pengunjung di Jakabaring Sport City Gusma, Esxi Martia; Nurmalinda, Elda
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1829

Abstract

The sports and recreation sector in Jakabaring Sport City, Palembang, plays an important role in improving the quality of life of the community, but the challenge of maintaining visitor loyalty is a major concern. This research aims to analyze the influence of customer value and visitor experience on loyalty at Jakabaring Sport City. The research method used was quantitative with multiple regression analysis, involving 135 respondents selected by accidental sampling. Data was collected through a questionnaire with a Likert Scale. The results of the analysis show that customer value and visitor experience partially have a significant effect on loyalty. The conclusion of this research is that increasing the value and experience felt by visitors can encourage higher loyalty. The advice for managers is to continue to improve the quality of services and facilities, as well as create interesting experiences. The Palembang City Government is advised to support the development of infrastructure that supports accessibility, while visitors are expected to provide feedback for continuous improvement. This research provides an important contribution for managers in designing effective strategies to attract and retain visitors to Jakabaring Sport City. Keywords: customer value, visitor experience, customer loyalty, satisfaction
Co-Authors Damayati, Sri Wulan Hanif Hasan Marini, Nadia Chairunnisa Andra Sitha Mertajayano, I Made Oka Nandana, Pandita Nurmalinda, Elda Pratiyudha, Dilla