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All Journal Jurnal Akademi Pariwisata Medan ProBisnis : Jurnal Manajemen Bussman Journal : Indonesian Journal of Business and Management Jurnal Visi Manajemen (JVM) Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Journal of Event, Travel and Tour Management West Science Social and Humanities Studies Tourism, Hospitality and Culture Insights Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Brilliant International Journal of Management and Tourism
Hanif Hasan
Politeknik Pariwisata Palembang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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LAC (LIMIT OF ACCEPTABLE CHANGE) DI KAWASAN WISATA MANDALIKA Muhammad Husni HM; Hanif Hasan; Yoshua Richard Agustinus Lesnussa
Media Bina Ilmiah Vol. 17 No. 8: Maret 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i8.322

Abstract

Mandalika dikenal sebagai salah satu kawasan yang berpotensi baik dalam penggunaannya sebagai lokasi wisata. Karena itulah pemerintah mulai melakukan pembangunan untuk menjadikan kawasan tersebut sebagai area wisata dunia. Namun untuk menjadikan kawasan Mandalika sebagai tempat wisata terbaik tentunya membutuhkan proses pengelolaan yang tepat. Sebagai kawasan wisata alam, tentunya Mandalika hadir dengan berbagai macam permasalahan. Hal ini berkaitan dengan dampak yang ditimbulkannya, setelah ia dijadikan sebagai kawasan wisata. Karena sekalipun pengelolaan kawasan wisata dilakukan dengan baik, namun untuk dampak yang ditimbulkan tetaplah ada. Seperti halnya dampak yang berkaitan dengan lingkungan, sumber daya hingga fungsi sosial masyarakat di sekitarnya. Untuk meminimalisir beragam dampak tersebut tentunya dapat dilakukan beberapa strategi khusus. Dalam hal ini penggunaan strategi yang dipilih berkaitan dengan metode atau pendekatan LAC, yang nantinya dapat membantu Anda dalam melakukan pengelolaan kawasan wisata Mandalika dengan lebih baik. Pasalnya pendekatan LAC dapat membantu Anda dalam menentukan jumlah dari kapasitas daya dukung, kapasitas daya tarik hingga alternatif daya dukung wisata yang dapat digunakan. Sehingga kegiatan wisata alam dengan sistem berkelanjutan pun dapat dihadirkan dengan lebih mudah. Selain itu, untuk proses pembangunan pun akan berjalan dengan lebih tepat dan sesuai sasaran. Karena apa yang dibangun adalah bentuk kebutuhan dari kawasan wisata yang hendak diciptakan. Tidak hanya itu, pendekatan LAC juga dapat menunjukkan bentuk perubahan pada bisang industri wisata dengan cara yang lebih baik. Karena perubahan tidak ditampilkan dari segi dampak negatifnya. Tetapi lebih menunjukkan perubahan pada hasil dari tempat wisata yang ditelitinya, seperti halnya perubahan dari segi pembangunanan dan hal-hal lain yang diterima oleh kawasan wisata tersebut.
Analisis Kapasitas Layanan Destinasi Wisata Untuk Mencapai Target Pasar Sektor Pariwisata Di Kota Sabang Karo Karo, Pelliyezer; Hasan, Hanif
Jurnal Akademi Pariwisata Medan Vol 11 No 2 (2023): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v11i2.493

Abstract

The research aims to determine the capacity of tourist destination services based on three aspects: tourist attractions, accommodation, and accessibility as well as obstacles in the development of the tourism sector in the city of Sabang, so that the target market of tourists from the north and abroad can be increased. Attention to the capacity of tourist destination services in the city of Sabang should also be oriented towards convenience through ideal capacity. Analysis of tourist destination service capacity and its obstacles using the concept of the Bottleneck framework. The concept used is combined with the method of qualitative analysis supported by purposive sampling techniques. The research finds that the capacity of tourist destination services in Sabang City is not ideal. In terms of accessibility, obstacles were found due to no longer operational airport services and the limited capacity of ships in ports during holidays. In terms of amenities, there was an obstacle to the food and beverage service, such as the limited availability of seats making visitors uncomfortable. On the aspect of attractions, it was found that restrictions on the number of cultural attractions and the limitation on the number of visitors to art activities had an impact on the discomfort of the visitors during the performance.
ANALISIS POTENSI WISATA DESA WISATA TARABUNGA, KABUPATEN TOBA, SUMATERA UTARA Sinaga, Tuan Bobby Harsono; Hasan, Hanif
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.263

Abstract

Tourism is one of the largest sources of income in many developed and developing countries, especially in Indonesia. Tarabunga Village, which is in Toba Regency, North Sumatra, currently does not seem to receive optimal attention. This research was conducted to analyze the tourism potential of the Tarabunga Tourism Village using qualitative research methods with parameters that can be measured from the 6A theory (attractions, activities, accessibility, amenities, additional services and available tour packages), then using observation, interviews, and other techniques. and questionnaires, as well as using SWOT analysis techniques to answer the strategy for developing the tourism potential of Tarabunga Tourism Village
Analisis Potensi Wisata Desa Wisata Tarabunga, Kabupaten Toba, Sumatera Utara Tuan Bobby Harsono Sinaga; Hanif Hasan
Jurnal Visi Manajemen Vol. 11 No. 1 (2025): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i1.492

Abstract

Tourism is one of the largest sources of income in many developed and developing countries, especially in Indonesia. Tarabunga Village, which is in Toba Regency, North Sumatra, currently does not seem to receive optimal attention. This research was conducted to analyze the tourism potential of the Tarabunga Tourism Village using qualitative research methods with parameters that can be measured from the 6A theory (attractions, activities, accessibility, amenities, additional services and available tour packages), then using observation, interviews, and other techniques. and questionnaires, as well as using SWOT analysis techniques to answer the strategy for developing the tourism potential of Tarabunga Tourism Village.
Eco-Awareness and Marketing Strategy of Generation Z: A Bibliometric Study Judijanto, Loso; Hasan, Hanif; Ardhiyansyah, Andri
West Science Social and Humanities Studies Vol. 3 No. 06 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i06.2009

Abstract

This study presents a bibliometric analysis of the academic literature at the intersection of eco-awareness and marketing strategies with a specific focus on Generation Z. Using data retrieved from the Scopus database and analyzed through VOSviewer, the study maps keyword co-occurrence patterns, author collaboration networks, temporal research trends, and country-level contributions. The findings reveal that research in this field is centered on core themes such as sustainability, green marketing, and consumer behavior, with increasing attention to emerging topics like sustainable consumption, eco-labeling, and environmental attitudes. Prominent contributors include authors from India, China, and the United States, while collaboration networks indicate strong intra-regional ties but limited cross-regional integration. The study identifies significant research gaps in underrepresented regions and calls for deeper interdisciplinary and intercultural engagement. The results provide valuable insights for academics and practitioners seeking to understand and engage the eco-conscious behavior of Generation Z through effective and authentic marketing strategies.
Feasibility Study of the Destination of Lake Tanjung Kurung and Kampung Inggris Tempirai, PALI Regency Hasan, Hanif; Pratiyudha, Dilla; Mertajayano, I Made Oka; Damayati, Sri Wulan; Marini, Nadia Chairunnisa Andra Sitha; Nandana, Pandita; Gusma, Esxi Martia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.949

Abstract

This research explores the potential for developing Danau Tanjung Kurung and Kampung Inggris Tempirai as promising tourist spots in PALI Regency, South Sumatra. Adopting a qualitative approach and descriptive methods, it examines the economic, social, cultural, and environmental factors associated with these locations. Data were gathered through in-depth interviews, field observations, and documentation with community members, tourism stakeholders, and local government officials. The findings highlight the natural allure of Danau Tanjung Kurung and the distinctive educational tourism experience offered by Kampung Inggris Tempirai. Nevertheless, obstacles such as insufficient infrastructure, minimal community involvement, and a lack of sustainable tourism awareness remain. The study concludes that with effective planning, stakeholder cooperation, and the adoption of sustainable practices, these destinations could bolster local economies, protect cultural heritage, and position themselves as sustainable tourism icons. Recommendations encompass infrastructure enhancements, greater community engagement, and the promotion of integrated tourism packages to draw both domestic and international tourists.
Social Media Marketings Effect on Event-Based Tourism Development in Pagar Alam Hasan, Hanif; Syahputra, Muhammad Halfi Indra; Karo, Pelliyezer Karo; Permatasari , Mustika; Khadijah, Khadijah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1307

Abstract

This study investigates the influence of social media marketing on the development of event-based tourism in Pagar Alam, a growing tourism destination in Indonesia known for its cultural festivals and natural attractions. Utilizing a quantitative approach, data were collected through a structured questionnaire distributed to 100 tourists who had participated in local tourism events. The research focused on four key dimensions of social media marketing: platform exposure, content engagement, message credibility, and interactivity. Descriptive statistics, classical assumption tests, and multiple linear regression were employed to analyze the data using SPSS version 26. The results showed that social media marketing significantly affects event-based tourism development, with content engagement and message credibility emerging as the most influential factors. The instruments used were confirmed to be both valid and reliable. Furthermore, no significant differences were found across gender or age groups, indicating that the influence of social media is consistent among various demographic segments. The findings highlight the importance of creating engaging and credible digital content to attract tourists and enhance destination visibility. This study offers practical insights for tourism stakeholders to improve promotional strategies through social media and suggests further research to explore additional variables such as visitor satisfaction and digital behavior trends
Impact of Interaction Between Marketing Mix Elements on Retail Product Purchase Choices Saiyed, Rahma; Hasan, Hanif; Lamsir, Seno; Firmansyah, Edy
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This decline in consumers has resulted in a decline in sales levels in the retail industry in Indonesia, where the growth in retail product sales in 2024 is 4%. The problems that arise in several retailers in Indonesia are the very low quality of local products in retail, lack of product differentiation, so that consumers find it difficult to get unique product models that match their desires and expectations, product layout in several retailers tends to be untidy and haphazard, and product promotions delivered have not been able to increase high customer growth, so that there are still many customers who decide not to use and buy a number of products in certain retailers in Indonesia. This study's objective is to understand and look at the impact among the four 4P variables and blend of marketing interaction variables between item of product and price, as well as price and promotion, on Indonesian consumers' choices regarding retail merchandise. Multiple regression analysis is used in the quantitative descriptive method of the study. Based on the research results, partially only the variables of product, price, distribution, promotion and product x price interaction variables influence the decision to purchase a product, where the price x promotion interaction variable does not influence the decision to purchase a retail product through consumers. Simultaneously, the variables of product, price, distribution, promotion, product x price interaction variables and price x promotion variables influence the decision to purchase a product.
The Influence of Social Media, Tourist Experience, and Brand Awareness on Culinary Tourism in Lahat Hospitality Industry Simangunsong, Kartika Thersia; Hasan, Hanif; Karo Karo, Pelliyezer; Indra Syahputra, Muhammad Halfi; Permatasari, Mustika; Hamonangan, Samuel; Az Zahra, Fatma
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i3.5276

Abstract

Culinary tourism has emerged as a key driver in strengthening destination competitiveness, particularly in regions such as Lahat where authentic local cuisine is central to the visitor experience. This research explores how social media, tourist experiences, and brand awareness contribute to the development of culinary tourism in Lahat’s hospitality sector. A quantitative, explanatory approach was employed, involving 100 respondents selected through purposive sampling. Data were obtained via structured questionnaires distributed both directly at culinary venues and through online platforms, and subsequently analyzed using descriptive statistics, correlation analysis, and multiple regression with SPSS.The analysis indicates that social media engagement, tourist experience, and brand awareness all exert significant positive effects on culinary tourism. Among these, tourist experience proved to be the strongest predictor, demonstrating the importance of food quality, ambience, and service encounters in shaping visitor satisfaction and loyalty. Social media was found to be effective in influencing travel decisions by showcasing user-generated and visually appealing content, while brand awareness enhanced destination recognition and encouraged word-of-mouth promotion. Together, the three variables accounted for 62% of the variance in culinary tourism outcomes, reflecting their combined influence in shaping tourist behavior and destination appeal.The study enriches the academic discourse by providing empirical evidence from an emerging culinary destination, illustrating how digital interaction, experiential value, and brand identity converge to promote sustainable tourism. From a managerial standpoint, the results emphasize the need for stakeholders to adopt digital storytelling, cultivate authentic culinary experiences, and strengthen Lahat’s gastronomic branding to secure its position as a distinctive culinary tourism destination.
Planning and Development of Burai Tourism Village in Ogan Ilir Regency, South Sumatra Muhammad Halfi Indra Syahputra; Hanif Hasan
Brilliant International Journal Of Management And Tourism Vol. 5 No. 1 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i1.4191

Abstract

Burai Village in Ogan Ilir Regency, South Sumatra, holds significant natural, cultural, and traditional potential to be developed into a leading tourist destination. This study aims to identify planning and development strategies for Burai Village as a tourist destination using a descriptive exploratory approach. Data were collected through observation, interviews, and documentation, and analyzed using SWOT analysis, BCG matrix, and Ansoff matrix. The findings reveal that Burai Village possesses strengths such as unique cultural heritage, stunning natural landscapes, and traditional culinary attractions. However, it faces challenges including limited tourism attractions, inadequate facilities, and low community awareness of tourism. Development strategies include creating new attractions, improving village facilities, conducting human resource training, and implementing digital marketing promotions. These strategies are expected to enhance the village's tourism appeal, generate employment opportunities, and support local economic growth. The study provides a comprehensive guide for village tourism managers to optimize Burai Village's potential as a sustainable ecotourism destination.
Co-Authors Agus Priyanto, Wisanggeni Andri Ardhiyansyah Az Zahra, Fatma Damayati, Sri Wulan Edy Firmansyah Gusma, Esxi Martia Hamonangan, Samuel I Made Oka Mertajayanto Indra Syahputra, Muhammad Halfi Judijanto, Loso Khadijah Khadijah Lamsir, Seno Marini, Nadia Chairunnisa Andra Sitha Mertajayano, I Made Oka Muhammad Halfi Indra Syahputra Muhammad Halfi Indra Syahputra Muhammad Husni HM Nandana, Pandita Pelliyezer Karo Karo Permatasari , Mustika Permatasari, Mustika Pratiyudha, Dilla Putri, Rachmayani Saiyed, Rahma Samuel Hamonangan Simangunsong, Kartika Thersia Sinaga, Tuan Bobby Harsono Sri Wulan Damayati Tuan Bobby Harsono Sinaga Wisanggeni Agus Priyanto Yoshua Richard Agustinus Lesnussa Zulkifli Harahap