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Pemanfaatan E-Commerce Sebagai Strategi Pemulihan Ekonomi UMKM Pasca Pandemi: Studi Literature Naja, Nadia Syahran; Mandala, Nesha Adelina; Agustini, Agustini; Bakhita, Rona Maulidia; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.993

Abstract

This study aims to analyze the utilization of e-commerce as an economic recovery strategy for Micro, Small, and Medium Enterprises (MSMEs) after the COVID-19 pandemic through a literature review approach. A descriptive method is employed to understand the role of e-commerce in enhancing competitiveness and sustainability of MSMEs. The findings indicate that the use of digital platforms has successfully expanded market reach and increased revenue for MSMEs. However, challenges such as limited technological knowledge and resources hinder the optimalization of e-commerce potential. This research emphasizes the importance of developing human resource capacity and fostering collaboration between government, private sector, and local communities to support MSMEs in leveraging e-commerce. With adequate support, the utilization of e-commerce can not only enhance revenue but also create opportunities for innovation and long-term growth for MSMEs in an increasingly competitive digital era.
Contemporary Business Ethics: Navigating Moral Challenges in the Modern Corporate World Sari, Euis Ayu Indah Purnama; Sikki, Nurhaeni; Budiawan, Likha Navadiani; Mandala, Nesha Adelina; Naja, Nadia Syahran
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2209

Abstract

This journal explores contemporary business ethics, examining the evolution of moral principles within modern corporate settings. Through literature analysis and case examples, it delves into key issues such as corporate social responsibility (CSR), stakeholder theory, environmental ethics, digital privacy, and ethical leadership. The paper emphasizes the importance of ethical decision-making in sustaining competitive advantage, corporate reputation, and long-term profitability.