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All Journal Journal of Artificial Intelligence and Digital Business
Bakhita, Rona Maulidia
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Pemanfaatan E-Commerce Sebagai Strategi Pemulihan Ekonomi UMKM Pasca Pandemi: Studi Literature Naja, Nadia Syahran; Mandala, Nesha Adelina; Agustini, Agustini; Bakhita, Rona Maulidia; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.993

Abstract

This study aims to analyze the utilization of e-commerce as an economic recovery strategy for Micro, Small, and Medium Enterprises (MSMEs) after the COVID-19 pandemic through a literature review approach. A descriptive method is employed to understand the role of e-commerce in enhancing competitiveness and sustainability of MSMEs. The findings indicate that the use of digital platforms has successfully expanded market reach and increased revenue for MSMEs. However, challenges such as limited technological knowledge and resources hinder the optimalization of e-commerce potential. This research emphasizes the importance of developing human resource capacity and fostering collaboration between government, private sector, and local communities to support MSMEs in leveraging e-commerce. With adequate support, the utilization of e-commerce can not only enhance revenue but also create opportunities for innovation and long-term growth for MSMEs in an increasingly competitive digital era.
Contemporary Business Ethics: Challenges, Frameworks, and Applications in the Modern Global Economy Bakhita, Rona Maulidia; Sikki, Nurhaeni; Fauziah, Fauziah; Pramudani, Nadia; Agustini, Agustini
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2214

Abstract

The rapid evolution of global commerce, digitalization, and socio-political changes have fundamentally reshaped the landscape of business ethics in the 21st century. Contemporary business ethics goes beyond traditional notions of compliance and corporate responsibility, incorporating new considerations such as sustainability, diversity, data privacy, artificial intelligence governance, and stakeholder engagement. This paper critically examines the major dimensions of contemporary business ethics, analyzes emerging ethical challenges in global markets, reviews theoretical frameworks guiding ethical decision-making, and presents practical applications for organizations aiming to embed ethics into their strategic operations. Through an integrative literature review and case analysis, the study demonstrates that ethical leadership, transparency, and stakeholder inclusivity are critical for achieving long-term corporate resilience and social legitimacy.
Co-Authors Agustini Agustini, Agustini Fauziah Fauziah Mandala, Nesha Adelina Naja, Nadia Syahran Pramudani, Nadia Redjeki, Finny Sikki, Nurhaeni