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Redjeki, Finny
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Promosi dan Kualitas Layanan Terhadap Keputusan Pembelian: studi kasus pada Koperasi Mitra Dhuafa Cabang Mande-Cianjur Junaedi, Dandi; Redjeki, Finny; Priadi, Muh. Dadi
Indonesian Journal of Economic and Business Vol. 1 No. 2 (2023): IJEB_November
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijeb.v1i2.31

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh promosi dan kualitas layanan terhadap keputusan pembelian di koperasi mitra dhuafa cabang mande cianjur. Penelitian ini menggunakan metode deskriptif dan asosiatif dengan menggunakan regresi berganda dengan metode pengumpulan data primer. Sample yang digunakan adalah sejumlah 61 responden yang merupakan pembeli dari jumlah populasi pembeli 159 ornag yang terdata mengunjungi koperasi tersbut mulai tahun 2020 sampai dengan tahun 2021. Hasil penelitian menunjukkan bahwa berdasarkan perhitungan secara simultan yaitu variabel promosi dan kualitasi signifikan berpengaruh terhadap variabel Y yaitu keputusan pembelian. Hal ini menjukkan bahwa baik promosi dan kualitas layanan adalah dua hal yang secara bersama-sama sebaiknya dimaksimalkan dan ditingkatkan kualitas pelayanan guna meraih keputusan pembelian oleh konsumen. Kontribusi penelitian ini terhadap peningkatan pembelian baik di Koperasi Mitra Dhuafa Cabang Mande-Cianjur maupun di koperasi-koperasi di seluruh Indonesia adalah agar memulai lebih cepat untuk melakukan pemasaran secara digital dengan menggunakan media social yang telah berkembang di negara kita ini.
ANALYSING THE INFLUENCE OF INTERNET CELEBRITY SHORT VIDEOS ON VIEWER BEHAVIOUR: BEAUTY AS A PERSUASIVE FACTOR Redjeki, Finny; Aripin, Zaenal; Ruchiyat, Endang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 7 (2024): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

This study investigates the influence of short videos by internet celebrities on consumers' perceptions and behavior towards beauty products, with a focus on the authenticity and credibility factors of influencers. The use of social media and platforms like TikTok, Instagram, and YouTube have changed the digital marketing paradigm, with beauty influencers playing a key role in influencing consumer preferences and purchasing decisions. This analysis integrates psychological theories such as identification with influencers, consumer motivation, and information processing processes to understand the mechanisms underlying the influence of these short videos. Influencer authenticity, which includes consistency in product recommendations and transparency in interactions with followers, was identified as a crucial factor in building consumer trust. Research shows that this authenticity not only strengthens the emotional bond between influencers and followers, but also strengthens the persuasive impact of the beauty messages conveyed. Additionally, an influencer's credibility, which is often tied to their reputation and experience in the beauty industry, plays an important role in increasing followers' appeal and acceptance of the products being promoted. The results of this study show that a successful influencer marketing strategy in the beauty industry must consider integrity and transparency as the main pillars. Brands should strive to build ongoing collaborations with influencers who have aligned values and prioritize honesty in conveying product information to their followers. Meanwhile, influencers need to pay attention to honesty in recommending products in order to maintain their credibility in the long term. This research provides valuable insights for marketing practitioners to optimize influencer marketing strategies in the dynamic beauty context. By understanding the role of authenticity and credibility in influencing consumer attitudes and behavior, brands can leverage the positive influence of influencers to build strong relationships with their audiences and achieve more effective marketing goals.
IMPLICATIONS OF LOYALTY PROGRAMME COMPETITION ON CUSTOMER DECISIONMAKING IN THE BANKING INDUSTRY Redjeki, Finny; Ayu Amrita, Nyoman Dwika; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 8 (2024): Kriez Academy - July
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Loyalty programs in the banking industry have become an important strategy in maintaining and increasing customer retention, which in turn has a positive impact on bank financial performance. This research examines the effectiveness of loyalty programs in increasing customer retention and their impact on bank financial performance with a focus on the strategies used, factors that influence program success, and their strategic implications. Key strategies analyzed include personalization of incentive offers, use of technology to enhance user experience, and effective communication. Personalization of incentive offers allows banks to tailor loyalty programs according to customer preferences and shopping behavior, increasing their engagement and satisfaction. The use of advanced information technology, such as data analytics and digital platforms, helps banks to optimize user experience, facilitate the redemption of reward points, and provide better customer service. In terms of its impact on bank financial performance, loyalty programs can increase revenue through increasing use of bank products and services, reducing new customer acquisition costs, as well as expanding opportunities for cross-selling and up-selling additional products. Loyal customers tend to have a higher lifetime value and contribute significantly to the bank's net profit margin. Thus, the strategic advice for banks is to continue to innovate in designing and managing their loyalty programs, strengthen compliance with data privacy regulations, and maintain service quality to build customer trust. These steps will help banks not only retain existing customers, but also attract new customers in a competitive market.  
pdf ANALYSIS OF CONSUMER INTENTION TO PURCHASE SMART ROBOTIC PRODUCTS AND SERVICES IN INDONESIA: A THEORY OF PLANNED BEHAVIOR APPROACH Aripin, Zaenal; Faisal, Ijang; Redjeki, Finny
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 9 (2024): Kriez Academy - August
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

This research aims to investigate how consumers' perceptions of their control over the use of intelligent robotic technology influence their purchase intentions in the Indonesian market. Using the theory of planned behavior (TPB) approach, this study analyzes the relationship between perceived behavioral control (PBC), attitudes, purchase intentions, and contextual factors in consumer decision making regarding the adoption of this new technology. The research method used is a literature study which combines empirical research related to consumer behavior theories, as well as analysis of the social and cultural context in Indonesia. The main findings indicate that high perceived control over the use of intelligent robotic technology is significantly associated with positive attitudes toward the technology, which in turn contributes to consumers' purchase intentions. Contextual factors such as social influences from family, friends, and social media also moderate the relationship between PBC and consumer purchase intentions. The strategic implications of these findings highlight the importance of developing products that facilitate consumer use and understanding of this technology, as well as effective marketing strategies to build positive perceptions of control in a heterogeneous market such as Indonesia. 
THE EVOLUTION OF SALES ETHICS: ANALYSES OF THE PAST AND STRATEGIES FOR THE FUTURE Aripin, Zaenal; Redjeki, Finny; Ruchiyat, Endang
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : Kisa Institute - June
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The evolution of ethics in sales practices has become an important subject in the increasingly complex and globally connected context of modern business. This research aims to analyze the development of ethics in sales from a historical perspective to future strategies. Through a literature study approach, this analysis identifies a significant shift from sales practices that focus solely on profits towards more ethical and sustainable practices. The first subchapter explains the evolution from the aggressive and less ethical sales practices of the past to the more transparent and responsible approach of today. The second subchapter highlights trends in modern sales ethics, including the increasing use of technology to increase transparency and personalization in company-consumer relationships. The third subchapter explores the implications of technology, especially artificial intelligence and data analysis, in improving a company's operational efficiency while maintaining high ethical values. The fourth subchapter formulates strategies for the future, including the development of a strict code of ethics, responsible technology implementation, and commitment to corporate social responsibility and sustainability. The conclusions of this research confirm that companies must adopt a holistic approach to ethics in sales to build a strong reputation and sustainable relationships with consumers and society. By integrating ethical values into their business strategies, companies can position themselves to better face future challenges while strengthening competitiveness in an increasingly complex global marketplace.
COLLABORATION IN CREATING AN EDUCATIONAL CONSUMER JOURNEY: A MEANINGPERSPECTIVE FORMATION Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika; Redjeki, Finny
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : Kisa Institute - July
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Collaboration in creating educational consumer journeys with a focus on creating meaning has become an increasingly important topic in modern marketing practice. This approach combines various experiential learning theories with interactive marketing strategies to produce immersive and meaningful consumer experiences. This study explores how the integration of these theories not only increases the relevance of marketing strategies, but also strengthens the relationship between brands and consumers through a holistic approach. The first subchapter discusses collaboration theory in marketing and consumer education, highlighting the importance of cross-disciplinary collaboration between academics, marketing practitioners, and information technology developers. The integration of these theories, such as the use of augmented reality (AR) and virtual reality (VR), allows consumers to interactively explore products or services in immersive simulated environments. The second subchapter explores the concept of meaning formation in consumer experience, emphasizing that consumer decision making is not only based on functional information, but also subjective interpretations of products or services. Collaboration between academics and marketing practitioners in guiding consumer experiences can strengthen understanding of the values and preferences held by consumers. In its conclusion, this study emphasizes that effective collaboration between academics, marketing practitioners and information technology developers is the key to increasing the relevance and effectiveness of marketing strategies in facing an increasingly dynamic global market. Marketing practitioners need to continue to develop communication strategies that are sensitive to diverse consumer values and preferences to build sustainable relationships. The integration of information technologies, such as AR and VR, drives more interactive and meaningful consumer experiences, while collaborative approaches to meaning creation deepen understanding of consumers' emotional and cognitive dynamics. Thus, collaboration in creating an educational consumer journey not only supports business growth, but also creates positive values for consumers in understanding and appreciating the brand more deeply.
SECURE AND INCLUSIVE UTILIZATION OF SHARED DATA POTENTIAL WITH MULTI-KEY HOMOMORPHIC ENCRYPTION IN BANKING INDUSTRY Haryaman, Adang; Ayu Amrita, Nyoman Dwika; Redjeki, Finny
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 9 (2024): KISA INSTITUE : Kisa Institute - August
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The use of multi-key homomorphic encryption (MHE) has become an important topic in the modern banking industry to improve data security and support secure information exchange between financial institutions. This technology allows mathematical operations to be performed on encrypted data without the need to decrypt it first, maintaining the confidentiality of sensitive information during the data analysis and processing process. This study discusses the potential impact of the use of MHE on operational efficiency, risk management and financial inclusion in the banking industry. First, MHE delivers advantages in operational efficiency by enabling banks to compute encrypted data, reducing the risk of data leaks and increasing system responsiveness. Second, the technology supports better risk management by facilitating anonymized data analysis, enabling banks to identify risk patterns and trends without compromising individual privacy. Third, MHE supports financial inclusion by enabling the development of more inclusive, anonymous data-based credit assessment models, opening up access to financial services to those previously difficult to reach. However, the widespread adoption of MHE is faced with several challenges, including high computational load and interoperability issues between different technology platforms. Solutions to address these challenges include the development of more efficient encryption algorithms, investment in IT infrastructure that can handle homomorphic workloads, and industry standardization and collaboration to facilitate effective MHE integration across financial institutions. In conclusion, by harnessing the potential of MHE and overcoming existing technical and regulatory challenges, the banking industry can strengthen data security systems, improve operational efficiency, and support financial inclusion in a more responsive and inclusive way.  
The Effectiveness Of Green Bonds In Promoting Sustainable Finance: A Meta-Analysis Arifin, Andi Harmoko; Hudaeni, Nurul; Rasyid, Abdul; Suhardi, Suhardi; Suprayitno, Degdo; Redjeki, Finny; Purwati, Titik; Wulandari, andi Sri Rezky
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11380

Abstract

The growing emphasis on environmental sustainability has driven the growth of green bonds as an important instrument in sustainable financing. This study conducted a comprehensive meta-analysis to evaluate the effectiveness of green bonds in supporting sustainable financing in various sectors and regions. By analyzing 20 peer-reviewed articles and empirical studies published between 2020 and 2024, the study synthesized quantitative findings to examine the influence between green bonds and key indicators of sustainable finance, including environmental impact, investor confidence, and financial performance. Data analysis with the help of JASP. The results show that green bonds significantly contribute to reducing carbon emissions and encouraging renewable energy projects, as well as attracting investors who care about the environment with a value (g = 0.937; p < 0.05). However, the analysis also reveals regional disparities in adoption and effectiveness, which are influenced by regulatory frameworks, market maturity, and institutional support. In addition, the study highlights challenges such as greenwashing and inconsistent reporting standards, which can reduce the credibility of green bonds.
INVESTIGATING THE INFLUENCE OF FINANCIAL REPORTING TRANSPARENCY ON INVESTOR DECISION-MAKING Redjeki, Finny; Aripin, Zaenal; Ruchiyat, Endang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 10 (2024): Kriez Academy - September
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

BackgroundTransparency in financial reporting is integral to the functioning of modern financial markets, as it enables investors to make informed decisions. In an increasingly interconnected global economy, where markets are influenced by diverse factors such as regulatory standards, technological advancements, and corporate governance practices, the need for clear, reliable, and accessible financial data has become even more critical. Previous financial crises, such as the 2008 global financial meltdown, highlighted the damaging effects of inadequate transparency, leading to significant losses for investors. This study investigates the influence of financial reporting transparency on investor decision-making, exploring the interplay between regulatory compliance, technological innovation, and investor behavior. AimsThe primary aim of this study is to examine the impact of financial reporting transparency on investor decision-making, focusing on how clear and accurate financial disclosures shape investor confidence and market participation. The research seeks to explore the relationship between transparency levels, technological advancements, regulatory compliance, and investor perception across different sectors. By doing so, the study aims to provide actionable insights for firms, regulators, and investors to enhance decision-making processes in financial markets. Research MethodThis research adopts a mixed-method approach, combining quantitative data analysis and qualitative insights. Quantitative data were collected from publicly available financial reports of 50 publicly listed companies across various sectors over a five-year period (2018-2022). Key financial indicators such as earnings per share (EPS), return on equity (ROE), and debt-to-equity ratios were analyzed to assess the clarity and consistency of financial disclosures. Qualitative data were gathered through semi-structured interviews with 30 individual and institutional investors, focusing on their perceptions of transparency, trust in financial reports, and challenges in interpreting financial data. The data were analyzed using statistical software for quantitative insights and thematic analysis for qualitative responses. Results and ConclusionThe study reveals a strong positive correlation between financial reporting transparency and investor confidence. Firms adhering to international reporting standards (such as IFRS) tend to attract higher levels of investment and foster greater trust among investors. Additionally, the adoption of advanced technologies like artificial intelligence (AI) and blockchain has been shown to enhance the accuracy and timeliness of financial disclosures, further improving transparency. Regulatory compliance also plays a significant role, with fully compliant firms experiencing higher investment flows and lower market penalties. However, challenges such as earnings management practices and perception gaps between individual and institutional investors highlight areas for improvement in financial reporting. The study concludes that enhancing transparency through clear disclosures, technological innovation, and regulatory adherence is crucial for fostering investor trust and improving decision-making. ContributionThis research contributes to the growing body of knowledge on financial transparency by providing empirical evidence of its impact on investor decision-making. It highlights the importance of transparent reporting, regulatory compliance, and technological advancements in shaping investor behavior and market dynamics. The findings offer practical recommendations for firms, regulators, and investors to enhance financial transparency and mitigate the risks associated with opacity in financial disclosures. Moreover, the study contributes to the understanding of the evolving role of technology in improving financial reporting practices, which has significant implications for the future of financial markets.  
The Influence of Social Media and E-Commerce Based Affiliate Marketing on Customer Interest and Purchase Decisions: A Literature Review Bramanto, R. Handi; Pramudani, Nadia; Fadhillah, Murni; Khaneisya, Rashell Puteri; Redjeki, Finny
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6354

Abstract

Affiliate marketing has emerged as a prominent digital marketing strategy, especially through social media and e-commerce platforms, in the era of rapid technological globalization. This literature review aims to analyze the influence of social media and e-commerce-based affiliate marketing on customer interest and purchasing decisions. The study employed a purposive sampling technique and reviewed 10 selected sources, including peer-reviewed journals, theses, proceedings, and other academic literature published between 2018 and 2024. The inclusion criteria were based on relevance to the research topic and methodological quality. Findings from the reviewed literature consistently indicate that affiliate marketing via social media and e-commerce significantly enhances customer interest and drives purchasing decisions by leveraging personalized, visual, and trust-based communication. In conclusion, affiliate marketing strategies integrated with social media and e-commerce platforms are influential tools that shape consumer behavior and decision-making in the digital marketplace
Co-Authors Abdul Rasyid Adang Haryaman Adi Masliardi Agustini Agustini, Agustini Ahmed, Muhammad Aini Nurul Ainnayah Poetri Zaika, Al Akbar, Muhammad Fadil Andi Harmoko Arifin Arif Rahman Arjang, Arjang Ayke Nuraliati Ayu Amrita, Nyoman Dwika Bakhita, Rona Maulidia Batjo, Sitti Nurjana Bramanto, R. Handi Budiawan, Likha Navadiani Chintiyani, Fitri Dedi Haryadi Degdo Suprayitno Delima, Mera Deny Suryana, Deny Depi, Jeanne Nurtami Dian Prawibawa, Dian Dini Indriani, Dini Endang Ruchiyat Fadhillah, Murni Fadillah, indah Nur Faisal, Ijang Faizah Fauziah Fauziah Febrian, Wenny Desty Febrina, Dara Meutia Ayu Gunardi, Sukmo Halibanon, Dewi Saparina Halimah, Lili Hanawidjaya, Rd. Ratih Hapsari, Rahma Indhytsania Harahap, Subur Haryanto, Abel Hayya, Lidya Nur Hendra Wardhana Herlina Herlina Hermanto Hermanto Hudaeni, Nurul Indah P, Euis Ayu Irdiana, Sukma Irfan Sophan Himawan Junaedi, Dandi Kasyati, Kasyati Khaneisya, Rashell Puteri Kusyanto, Fahmi Abdullah Mandala, Nesha Adelina Mariana, Soneta Dina Maulida, Vida Wahda Mubarok, Rizqi Muhiban, Ayi Muhroji, Jamal Mulyeni, Sri Nainggolan, Elisabeth Naja, Nadia Syahran Nilasari, Yekti Nuraeni HR, Leni Octavianus, Billy Pertiwi, Triani Patra Prabowo, Hanif Agung Pramudani, Nadia Priadi, Muh. Dadi Prihantoro, Kasih Pusparani, Kinanti Vionanda Putra S, Fardani Putri, Liska Zahara Putri, Melati Triani Rahmawati, Feti Renatasari, Distya Ayu Samsu, Ridha Aprilla Sanggya HB, Ahimsa Sari, Rahmi Rachmawati Sari, Yulia Puspita Sihombing, Veronika Dinar Romauli Sinaga, Hommy Dorthy Ellyany Sjoraida , Diah Fatma Sudarmanto, Eko Sudrajat, Asep Suhardi Suhardi Supri Hartini, Supri Supriadi, Drajat Supriyadi Supriyadi Suri, Brigita Sheren Jessica Susilo Utomo Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Syujak, Ahmad Rois Takwa, Muhammad Tri Astuti Ullifannuri, Ullifannuri Utami, Eva Yuniarti Wahyudin Wahyudin Widjaja, Trees Nia Sari Wulandari, Andi Sri Rezky Wulandari, Apriliana Ayu Yatimin Yatimin Yinnie, Celine Yoga Nugraha, Enggun Yuni, Penty Zaenal Aripin