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All Journal Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Darmabakti Cendekia: Journal of Community Service and Engagements Community Development Journal: Jurnal Pengabdian Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Artificial Intelligence and Digital Business West Science Business and Management JOURNAL OF Qualitative Health Research & Case Studies Reports IJEB Kriez Academy JPM Jurnal Akademika Baiturrahim Jambi
Redjeki, Finny
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Promosi dan Kualitas Layanan Terhadap Keputusan Pembelian: studi kasus pada Koperasi Mitra Dhuafa Cabang Mande-Cianjur Junaedi, Dandi; Redjeki, Finny; Priadi, Muh. Dadi
Indonesian Journal of Economic and Business Vol. 1 No. 2 (2023): IJEB_November
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijeb.v1i2.31

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh promosi dan kualitas layanan terhadap keputusan pembelian di koperasi mitra dhuafa cabang mande cianjur. Penelitian ini menggunakan metode deskriptif dan asosiatif dengan menggunakan regresi berganda dengan metode pengumpulan data primer. Sample yang digunakan adalah sejumlah 61 responden yang merupakan pembeli dari jumlah populasi pembeli 159 ornag yang terdata mengunjungi koperasi tersbut mulai tahun 2020 sampai dengan tahun 2021. Hasil penelitian menunjukkan bahwa berdasarkan perhitungan secara simultan yaitu variabel promosi dan kualitasi signifikan berpengaruh terhadap variabel Y yaitu keputusan pembelian. Hal ini menjukkan bahwa baik promosi dan kualitas layanan adalah dua hal yang secara bersama-sama sebaiknya dimaksimalkan dan ditingkatkan kualitas pelayanan guna meraih keputusan pembelian oleh konsumen. Kontribusi penelitian ini terhadap peningkatan pembelian baik di Koperasi Mitra Dhuafa Cabang Mande-Cianjur maupun di koperasi-koperasi di seluruh Indonesia adalah agar memulai lebih cepat untuk melakukan pemasaran secara digital dengan menggunakan media social yang telah berkembang di negara kita ini.
ANALYSING THE INFLUENCE OF INTERNET CELEBRITY SHORT VIDEOS ON VIEWER BEHAVIOUR: BEAUTY AS A PERSUASIVE FACTOR Redjeki, Finny; Aripin, Zaenal; Ruchiyat, Endang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 7 (2024): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

This study investigates the influence of short videos by internet celebrities on consumers' perceptions and behavior towards beauty products, with a focus on the authenticity and credibility factors of influencers. The use of social media and platforms like TikTok, Instagram, and YouTube have changed the digital marketing paradigm, with beauty influencers playing a key role in influencing consumer preferences and purchasing decisions. This analysis integrates psychological theories such as identification with influencers, consumer motivation, and information processing processes to understand the mechanisms underlying the influence of these short videos. Influencer authenticity, which includes consistency in product recommendations and transparency in interactions with followers, was identified as a crucial factor in building consumer trust. Research shows that this authenticity not only strengthens the emotional bond between influencers and followers, but also strengthens the persuasive impact of the beauty messages conveyed. Additionally, an influencer's credibility, which is often tied to their reputation and experience in the beauty industry, plays an important role in increasing followers' appeal and acceptance of the products being promoted. The results of this study show that a successful influencer marketing strategy in the beauty industry must consider integrity and transparency as the main pillars. Brands should strive to build ongoing collaborations with influencers who have aligned values and prioritize honesty in conveying product information to their followers. Meanwhile, influencers need to pay attention to honesty in recommending products in order to maintain their credibility in the long term. This research provides valuable insights for marketing practitioners to optimize influencer marketing strategies in the dynamic beauty context. By understanding the role of authenticity and credibility in influencing consumer attitudes and behavior, brands can leverage the positive influence of influencers to build strong relationships with their audiences and achieve more effective marketing goals.
IMPLICATIONS OF LOYALTY PROGRAMME COMPETITION ON CUSTOMER DECISIONMAKING IN THE BANKING INDUSTRY Redjeki, Finny; Ayu Amrita, Nyoman Dwika; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 8 (2024): Kriez Academy - July
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Loyalty programs in the banking industry have become an important strategy in maintaining and increasing customer retention, which in turn has a positive impact on bank financial performance. This research examines the effectiveness of loyalty programs in increasing customer retention and their impact on bank financial performance with a focus on the strategies used, factors that influence program success, and their strategic implications. Key strategies analyzed include personalization of incentive offers, use of technology to enhance user experience, and effective communication. Personalization of incentive offers allows banks to tailor loyalty programs according to customer preferences and shopping behavior, increasing their engagement and satisfaction. The use of advanced information technology, such as data analytics and digital platforms, helps banks to optimize user experience, facilitate the redemption of reward points, and provide better customer service. In terms of its impact on bank financial performance, loyalty programs can increase revenue through increasing use of bank products and services, reducing new customer acquisition costs, as well as expanding opportunities for cross-selling and up-selling additional products. Loyal customers tend to have a higher lifetime value and contribute significantly to the bank's net profit margin. Thus, the strategic advice for banks is to continue to innovate in designing and managing their loyalty programs, strengthen compliance with data privacy regulations, and maintain service quality to build customer trust. These steps will help banks not only retain existing customers, but also attract new customers in a competitive market.  
pdf ANALYSIS OF CONSUMER INTENTION TO PURCHASE SMART ROBOTIC PRODUCTS AND SERVICES IN INDONESIA: A THEORY OF PLANNED BEHAVIOR APPROACH Aripin, Zaenal; Faisal, Ijang; Redjeki, Finny
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 9 (2024): Kriez Academy - August
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

This research aims to investigate how consumers' perceptions of their control over the use of intelligent robotic technology influence their purchase intentions in the Indonesian market. Using the theory of planned behavior (TPB) approach, this study analyzes the relationship between perceived behavioral control (PBC), attitudes, purchase intentions, and contextual factors in consumer decision making regarding the adoption of this new technology. The research method used is a literature study which combines empirical research related to consumer behavior theories, as well as analysis of the social and cultural context in Indonesia. The main findings indicate that high perceived control over the use of intelligent robotic technology is significantly associated with positive attitudes toward the technology, which in turn contributes to consumers' purchase intentions. Contextual factors such as social influences from family, friends, and social media also moderate the relationship between PBC and consumer purchase intentions. The strategic implications of these findings highlight the importance of developing products that facilitate consumer use and understanding of this technology, as well as effective marketing strategies to build positive perceptions of control in a heterogeneous market such as Indonesia. 
INVESTIGATING THE INFLUENCE OF FINANCIAL REPORTING TRANSPARENCY ON INVESTOR DECISION-MAKING Redjeki, Finny; Aripin, Zaenal; Ruchiyat, Endang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 10 (2024): Kriez Academy - September
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

BackgroundTransparency in financial reporting is integral to the functioning of modern financial markets, as it enables investors to make informed decisions. In an increasingly interconnected global economy, where markets are influenced by diverse factors such as regulatory standards, technological advancements, and corporate governance practices, the need for clear, reliable, and accessible financial data has become even more critical. Previous financial crises, such as the 2008 global financial meltdown, highlighted the damaging effects of inadequate transparency, leading to significant losses for investors. This study investigates the influence of financial reporting transparency on investor decision-making, exploring the interplay between regulatory compliance, technological innovation, and investor behavior. AimsThe primary aim of this study is to examine the impact of financial reporting transparency on investor decision-making, focusing on how clear and accurate financial disclosures shape investor confidence and market participation. The research seeks to explore the relationship between transparency levels, technological advancements, regulatory compliance, and investor perception across different sectors. By doing so, the study aims to provide actionable insights for firms, regulators, and investors to enhance decision-making processes in financial markets. Research MethodThis research adopts a mixed-method approach, combining quantitative data analysis and qualitative insights. Quantitative data were collected from publicly available financial reports of 50 publicly listed companies across various sectors over a five-year period (2018-2022). Key financial indicators such as earnings per share (EPS), return on equity (ROE), and debt-to-equity ratios were analyzed to assess the clarity and consistency of financial disclosures. Qualitative data were gathered through semi-structured interviews with 30 individual and institutional investors, focusing on their perceptions of transparency, trust in financial reports, and challenges in interpreting financial data. The data were analyzed using statistical software for quantitative insights and thematic analysis for qualitative responses. Results and ConclusionThe study reveals a strong positive correlation between financial reporting transparency and investor confidence. Firms adhering to international reporting standards (such as IFRS) tend to attract higher levels of investment and foster greater trust among investors. Additionally, the adoption of advanced technologies like artificial intelligence (AI) and blockchain has been shown to enhance the accuracy and timeliness of financial disclosures, further improving transparency. Regulatory compliance also plays a significant role, with fully compliant firms experiencing higher investment flows and lower market penalties. However, challenges such as earnings management practices and perception gaps between individual and institutional investors highlight areas for improvement in financial reporting. The study concludes that enhancing transparency through clear disclosures, technological innovation, and regulatory adherence is crucial for fostering investor trust and improving decision-making. ContributionThis research contributes to the growing body of knowledge on financial transparency by providing empirical evidence of its impact on investor decision-making. It highlights the importance of transparent reporting, regulatory compliance, and technological advancements in shaping investor behavior and market dynamics. The findings offer practical recommendations for firms, regulators, and investors to enhance financial transparency and mitigate the risks associated with opacity in financial disclosures. Moreover, the study contributes to the understanding of the evolving role of technology in improving financial reporting practices, which has significant implications for the future of financial markets.  
The Influence of Social Media and E-Commerce Based Affiliate Marketing on Customer Interest and Purchase Decisions: A Literature Review Bramanto, R. Handi; Pramudani, Nadia; Fadhillah, Murni; Khaneisya, Rashell Puteri; Redjeki, Finny
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6354

Abstract

Affiliate marketing has emerged as a prominent digital marketing strategy, especially through social media and e-commerce platforms, in the era of rapid technological globalization. This literature review aims to analyze the influence of social media and e-commerce-based affiliate marketing on customer interest and purchasing decisions. The study employed a purposive sampling technique and reviewed 10 selected sources, including peer-reviewed journals, theses, proceedings, and other academic literature published between 2018 and 2024. The inclusion criteria were based on relevance to the research topic and methodological quality. Findings from the reviewed literature consistently indicate that affiliate marketing via social media and e-commerce significantly enhances customer interest and drives purchasing decisions by leveraging personalized, visual, and trust-based communication. In conclusion, affiliate marketing strategies integrated with social media and e-commerce platforms are influential tools that shape consumer behavior and decision-making in the digital marketplace
TRAINING IN CREATING BUSINESS IDENTIFICATION NUMBER TO INCREASE THE CAPACITY OF MSMEs IN GADOBANGKONG: PELATIHAN PEMBUATAN NOMOR INDUK BERUSAHA UNTUK MENINGKATKAN KAPASITAS UMKM DESA GADOBANGKONG Redjeki, Finny; Himawan, Irfan Sophan; Mulyeni, Sri; Herlina, Herlina
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 7 No. 1 (2025): JUNE 2025
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V7.I1.2025.30-36

Abstract

Background: Technological advancements and recent changes in government policy are not yet fully understood by the public. These developments, which are intended to streamline processes across various sectors-including business sustainability-should be accessible and beneficial to all MSME actors. Objective: This community service activity aimed to raise awareness about the importance of business legality and to assist MSMEs in obtaining a Business Identification Number. Method: The activity was conducted over two days in Gadobangkong Village, involving 30 MSME participants. The service team delivered material on government policies related to online-based business legality, followed by hands-on sessions for creating user accounts and registering businesses to obtain NIBs. Results: Participants successfully created user accounts in the Risk-Based Approach Online Single Submission (RBA OSS) system by registering their National Identity Number and WhatsApp number. Those who completed this step proceeded to register their businesses and obtain NIBs. However, two MSME participants were unable to create OSS accounts due to their NIKs not being recognized by the system. This issue was traced to their ID cards not yet being activated as electronic IDs (e-KTP) in the national civil registration system. Conclusion: All training participants engaged actively in the sessions and were able to follow each step of the business registration process-from account creation to successful issuance of the Business Identification Number.
DIMENSI ETIKA BISNIS DALAM PELAYANAN KESEHATAN BERDASARKAN PRINSIP-PRINSIP BIOETIKA Indriani, Dini; Suryana, Deny; Putra S, Fardani; Yuni, Penty; Redjeki, Finny
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 5 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i5.2718

Abstract

This study aims to analyze the role of business ethics and bioethics in the health care sector, and how bioethical principles can be a moral basis for implementing business ethics. The method used is a literature study, by analyzing various theories and previous studies related to the application of bioethical principles, such as autonomy, beneficence, non-maleficence, and justice, in business practices in the health care sector. The results of the study indicate that business ethics helps health institutions such as hospitals to not only pursue profits, but also provide fair, honest, and responsible services to patients. The application of bioethical principles can form a business ethics policy that supports the quality of health services that are fair, transparent, and responsible. These principles help health institutions ensure patient welfare, respect their rights, and pay attention to social responsibility. The integration of business ethics with bioethics allows hospitals and health facilities to not only focus on financial profit, but also on services that are oriented towards moral values and sustainability. This study makes an important contribution to the development of ethics policies in the health care sector.
PENGARUH MARKETING MIX (7P) TERHADAP LOYALITAS PASIEN DI RUMAH SAKIT: TINJAUAN SISTEMATIS TERHADAP STUDI DI INDONESIA Hermanto, Hermanto; Ainnayah Poetri Zaika, Al; Ullifannuri, Ullifannuri; Prawibawa, Dian; Redjeki, Finny
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 7 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i7.2771

Abstract

Increasing competition in the industrial sector makes consumer loyalty an important focus in marketing strategies, including in the health sector. In health services such as in hospitals, patient loyalty is considered to be an indicator of success. Identifying the marketing mix that influences patient loyalty is a hospital strategy to maximize the quality of service to patients. This systematic review study aims to provide an overview of the influence of the marketing mix (7p) on patient loyalty in Indonesian hospitals. This study was conducted following the PRISMA guidelines. Literature research was conducted systematically through Scopus, PubMed, Epistemonikos, and Google Scholar databases. Of the 126 studies, 10 studies were included that assessed the influence of the marketing mix (7p) on patient loyalty. Each study was assessed for eligibility using the Newcastle-Ottawa Scale (NOS) adopted for cross-sectional. Of the 10 studies included, all were set in hospitals in Indonesia with publication years ranging from 2020-2025. This systematic review shows the influence of marketing mix on patient loyalty in hospitals through seven components, namely price, place, promotion, product, people, promotion, and physical evidence. The influential components of the marketing mix can vary between hospitals. Each element of the marketing mix has a different influence on patient loyalty in each hospital. Therefore, hospitals need to develop strategies to strengthen each element that is not yet optimal to increase patient loyalty.
Pemanfaatan E-Commerce Sebagai Strategi Pemulihan Ekonomi UMKM Pasca Pandemi: Studi Literature Naja, Nadia Syahran; Mandala, Nesha Adelina; Agustini, Agustini; Bakhita, Rona Maulidia; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.993

Abstract

This study aims to analyze the utilization of e-commerce as an economic recovery strategy for Micro, Small, and Medium Enterprises (MSMEs) after the COVID-19 pandemic through a literature review approach. A descriptive method is employed to understand the role of e-commerce in enhancing competitiveness and sustainability of MSMEs. The findings indicate that the use of digital platforms has successfully expanded market reach and increased revenue for MSMEs. However, challenges such as limited technological knowledge and resources hinder the optimalization of e-commerce potential. This research emphasizes the importance of developing human resource capacity and fostering collaboration between government, private sector, and local communities to support MSMEs in leveraging e-commerce. With adequate support, the utilization of e-commerce can not only enhance revenue but also create opportunities for innovation and long-term growth for MSMEs in an increasingly competitive digital era.
Co-Authors Adi Masliardi Agustini Agustini, Agustini Ahmed, Muhammad Aini Nurul Ainnayah Poetri Zaika, Al Akbar, Muhammad Fadil Arif Rahman Arjang, Arjang Ayke Nuraliati Ayu Amrita, Nyoman Dwika Bakhita, Rona Maulidia Bramanto, R. Handi Budiawan, Likha Navadiani Chintiyani, Fitri Dedi Haryadi Degdo Suprayitno Delima, Mera Deny Suryana, Deny Depi, Jeanne Nurtami Dian Prawibawa, Dian Dini Indriani, Dini Endang Ruchiyat Fadhillah, Murni Fadillah, indah Nur Faisal, Ijang Faizah Fauziah Fauziah Febrian, Wenny Desty Febrina, Dara Meutia Ayu Gunardi, Sukmo Halibanon, Dewi Saparina Hapsari, Rahma Indhytsania Harahap, Subur Haryanto, Abel Hayya, Lidya Nur Hendra Wardhana Herlina Herlina Hermanto Hermanto Indah P, Euis Ayu Irdiana, Sukma Irfan Sophan Himawan Junaedi, Dandi Kasyati, Kasyati Khaneisya, Rashell Puteri Kusyanto, Fahmi Abdullah Lili Halimah Mandala, Nesha Adelina Mariana, Soneta Dina Maulida, Vida Wahda Mubarok, Rizqi Muhiban, Ayi Muhroji, Jamal Mulyeni, Sri Nainggolan, Elisabeth Naja, Nadia Syahran Nilasari, Yekti Nuraeni HR, Leni Octavianus, Billy Pertiwi, Triani Patra Prabowo, Hanif Agung Pramudani, Nadia Priadi, Muh. Dadi Prihantoro, Kasih Pusparani, Kinanti Vionanda Putra S, Fardani Putri, Liska Zahara Putri, Melati Triani Rahmawati, Feti Rd. Ratih Hanawidjaya Renatasari, Distya Ayu Samsu, Ridha Aprilla Sanggya HB, Ahimsa Sari, Rahmi Rachmawati Sari, Yulia Puspita Sihombing, Veronika Dinar Romauli Sinaga, Hommy Dorthy Ellyany Sitti Nurjana Batjo Sudarmanto, Eko Sudrajat, Asep Supri Hartini, Supri Supriadi, Drajat Supriyadi Supriyadi Suri, Brigita Sheren Jessica Susilo Utomo Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Syujak, Ahmad Rois Takwa, Muhammad Tri Astuti Ullifannuri, Ullifannuri Utami, Eva Yuniarti Wahyudin Wahyudin Widjaja, Trees Nia Sari Wulandari, Apriliana Ayu Yatimin Yatimin Yinnie, Celine Yoga Nugraha, Enggun Yuni, Penty Zaenal Aripin