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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Indonesian Journal of Accounting and Governance
Hermawan, Sabo
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Transformasi Digital Pajak: Meningkatkan Pertumbuhan Ekonomi dan Pekerjaan Layak bagi UMKM di Era Digital Anugrah, Surya; Sudiati, Rochma; Suyono, Windy Permata; Puspa, Eka Septariana; Hermawan, Sabo
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1082

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan literasi perpajakan digital pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya UMKM Honey Craft, melalui pelatihan dan pendampingan penggunaan sistem DJP Online. Transformasi digital perpajakan menjadi penting di tengah tuntutan efisiensi dan kepatuhan fiskal yang semakin tinggi, sejalan dengan upaya pemerintah dalam mendorong formalitas usaha serta pencapaian Sustainable Development Goals (SDG) 8, yaitu pekerjaan layak dan pertumbuhan ekonomi. Metode pelaksanaan terdiri dari survei pre-test dan post-test, pelatihan langsung, simulasi pelaporan dan pembayaran pajak secara daring, serta evaluasi dampak. Hasil menunjukkan adanya peningkatan signifikan pada literasi perpajakan, efisiensi biaya dan waktu, serta perbaikan tata kelola usaha. Pelaku UMKM yang semula belum memiliki NPWP dan belum memahami sistem perpajakan, kini telah mampu menyusun catatan omzet, menghitung pajak, dan melakukan pelaporan SPT secara mandiri. Program ini juga mendorong kesiapan UMKM untuk mengakses pasar digital dan memperluas usaha secara formal. Temuan ini menunjukkan bahwa digitalisasi perpajakan memiliki potensi besar untuk mendorong kemandirian fiskal dan profesionalisasi UMKM di era ekonomi digital.
Analisis Dampak AI terhadap Keterlibatan dan Prestasi Akademik Mahasiswa: Pendekatan Statistik untuk Perguruan Tinggi: Exploring the Impact of Artificial Intelligence on Student Engagement and Performance: A Statistical Model for Higher Education Institutions hermawan, sabo; Surya Anugrah, Surya Anugrah; Windy Permata Suyono, Windy Permata Suyono
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1090

Abstract

Penelitian ini bertujuan untuk menyelidiki dampak implementasi kecerdasan buatan (AI) terhadap keterlibatan dan kinerja akademik mahasiswa di institusi pendidikan tinggi. Dengan menggunakan pemodelan statistik, studi ini menganalisis data keterlibatan mahasiswa sebelum dan sesudah intervensi AI, serta menghubungkannya dengan data kinerja akademik. Temuan utama menunjukkan peningkatan yang signifikan dalam tingkat keterlibatan mahasiswa setelah implementasi AI, dengan mean yang meningkat dari 4.9 menjadi 8.3. Implikasi dari penelitian ini menyoroti potensi AI dalam menciptakan pengalaman belajar yang lebih interaktif dan personal, serta memberikan rekomendasi praktis bagi institusi pendidikan tinggi untuk memanfaatkan AI dalam meningkatkan hasil belajar mahasiswa dan merumuskan kebijakan yang mendukung adopsi AI secara efektif
DIGITAL TRANSFORMATION OF INDRAMAYU MSMES WITH DIGITAL MARKETING APPROACH: STRATEGIC STEPS TOWARDS THE 17 SUSTAINABLE DEVELOPMENT GOALS (SDG’S) hermawan, Sabo; Fadlullah, Fauzan; Aditya, Shandy; Suhendry, Bayu; Nur Rahmawati, Alifah; Seno Adriano, Cornellius
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.09

Abstract

This study assesses the efficacy of training, mentorship, and evaluation programs in facilitating the digital transformation of MSMEs in Indramayu through the use of digital marketing, in alignment with the Sustainable Development Goals (SDGs). The curriculum encompasses SEO, social networking, e-commerce, and digital business management. The methods for assessing immediate understanding during direct presentations included observation of responses during interactive discussions and evaluations of conceptual knowledge demonstrated in real-time. Results indicate a clear improvement in the participants' conceptual understanding observed during the presentation sessions. Furthermore, a significant number of participants out of 26 successfully established online enterprises as a result of the overall program. Participation reached 90%, with 92% of respondents expressing high satisfaction and enthusiasm for future sessions. The digital transformation initiative enhances local economic competitiveness and contributes directly to SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). The report advocates for the expansion of similar programs to accelerate digital inclusion among MSMEs and promote sustainable development.
Green Tax Reform for SDG 13 Anugrah, Surya; Sudiati, Rochma; Puspa, Eka Septariana; Suyono, Windy Permata; Hermawan, Sabo
Indonesian Journal of Accounting and Governance Vol. 9 No. 1 (2025): JUNE
Publisher : School of Accountancy, University of Agung Podomoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36766/edn62g64

Abstract

Climate change poses a critical threat to global sustainability, requiring immediate and coordinated policy responses. As part of Sustainable Development Goal 13 (SDG 13), which urges urgent action to combat climate change and its impacts, fiscal instruments such as carbon taxes have emerged as vital tools. This study explores the role of green tax reform—particularly carbon taxation—in supporting the achievement of SDG 13. By analyzing the effectiveness of carbon tax policies in various developing countries, the study highlights how optimized tax systems can both reduce greenhouse gas emissions and generate sustainable public revenues. It also investigates the institutional and economic challenges that hinder effective implementation, especially in emerging economies. The findings suggest that transparent policy design, gradual implementation, and integration with broader environmental and fiscal strategies are key to maximizing the impact of green taxes. This research contributes to the discourse on environmental fiscal reform and offers recommendations for policymakers aiming to align tax systems with climate goals.
ANALYSIS OF THE IMPACT OF DIGITAL MARKETING STRATEGIES IN INVESTIGATION ON ECONOMIC GROWTH Fadlullah, Fauzan; Hermawan, Sabo; Aditya, Shandy; Rahmawati, Alifah Nur; Adriano, Cornellius Seno
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6208

Abstract

This study investigates the impact of digital marketing strategies within Indonesia’s burgeoning social commerce sector on national economic growth during 2020–2025. Indonesia, characterized by rapid digital transformation and a growing digital economy valued at USD 124 billion by 2025, faces challenges such as regional disparities and limited digital marketing adoption among MSMEs. To address the research gap on empirical analysis of digital marketing effectiveness in social commerce, this study employs a pragmatist mixed-methods approach. Quantitative data from large-scale surveys (1,750+ respondents) and secondary sources were analyzed using Structural Equation Modeling (SEM), complemented by qualitative interviews and focus group discussions for contextual insights. The SEM results demonstrate that six key digital marketing strategies—Customer Relationship Management (CRM), Brand Communication, Customer Engagement, Data-Driven Decision Making, Pricing Strategy, and Product Development—positively and significantly influence economic growth. CRM emerged as the strongest driver, highlighting the importance of customer retention and personalized engagement, followed by pricing strategy and product innovation. Correlation analysis revealed synergistic and occasionally conflicting relationships among these strategies, underscoring the complexity of digital marketing ecosystems. The findings affirm that a strategic blend of customer-focused, innovative, and data-informed practices fosters sustainable economic performance and supports MSME growth and job creation. This study contributes to academic literature by providing multi-dimensional evidence from an emerging digital economy and offers practical implications for policymakers, businesses, and platform operators aiming to optimize social commerce’s role in inclusive economic development in Indonesia.to maximize its positive impact on national economic growth in the digital era.
Co-Authors Adriano, Cornellius Seno Fadlullah, Fauzan Nur Rahmawati, Alifah Puspa, Eka Septariana Rahmawati, Alifah Nur Seno Adriano, Cornellius Shandy Aditya, Shandy Sudiati, Rochma Suhendry, Bayu Surya Anugrah Surya Anugrah, Surya Anugrah Suyono, Windy Permata Windy Permata Suyono, Windy Permata Suyono