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All Journal Journal of Applied Data Sciences Jurnal Bisnis, Manajemen, dan Keuangan Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Ryna Parlyna, Ryna
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Entrepreneurial Orientation and MSME’s Tourism Performance: The Mediating Role of Social Media Capability Parlyna, Ryna; Susanto, Perengki; Abror, Abror; Marsal, Arif
Journal of Applied Data Sciences Vol 5, No 3: SEPTEMBER 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i3.377

Abstract

This study explores the mediating role of social media capability on entrepreneurial orientation (EO) and MSME’s tourism performance in DKI Jakarta Province, Indonesia (MP). MSMEs contributes largely to Indonesia's economy. However, these enterprises often struggle with limited resources leading to weaker performance. The research problem centers on identifying factors that can enhance the MP, mainly through EO and SMC. The objective is to investigate both EO's direct impact on MP and SMC's mediating role. Quantitative research was used, utilizing a survey-based method with data collected from 300 MSME owners and managers in the tourism sector. Structural Equation Modeling (SEM) was used to examine the relationships between EO, SMC and MP. The results reveal a favorable positive relationship between EO and MP, with a path coefficient (β) of 0.425 and a p-value of 0.000. It underscores the importance of EO in intensifying the MP. It also found that EO significantly affects SMC, with a path coefficient (β) of 0.353 and a p-value of 0.000. This suggests that MSMEs with a strong EO are expected to enhance SMC. SMC was also found to have a positive and favorable effect on MP, with a path coefficient (β) of 0.179 and a p-value of 0.001. This suggest that SMC is crucial for improving MP. It also confirmed the mediating role of SMC in the relationship between EO and MP, with an indirect path coefficient (β) of 0.063 and a p-value of 0.006. It proposed that EO directly enhanced MP through SMC. However, the study is narrowed by its focal point on a specific geographic area and sector, which may impact the relevancy of the results. Forthcoming study could address these limitations by exploring different contexts. This study contributes to broaden the literature on the mediating role of SMC in the EO- MP in DKI Jakarta, Indonesia.
THE INFLUENCE OF LEARNING MEDIA AND LEARNING MOTIVATION ON CRITICAL THINKING ABILITY OF FE UNJ STUDENTS Musfikhuna, Khosyatillah; Parlyna, Ryna; Fidhyallah, Nadya Fadillah
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol 2 No 3 (2021): Jurnal Pendidikan, Ekonomi, Perkantoran, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

This study aims to determine the effect of learning media in the form of audio-visual and learning motivation on critical thinking skills. This research was conducted for six months starting from January 2021 to July 2021. The method used in this study is a quantitative method through a surveys by distributing questionnaires to respondents which is carried out online via Google Form. The population in this study were students of the Faculty of Economics, State University of Jakarta, and the samples taken were active students of the Faculty of Economics, State University of Jakarta, class of 2017 and 2018 who had or were using audio-visual learning media. The sampling technique used was purposive sampling as many as 243 respondents. While the analysis technique in this study uses simple linear regression. The results of this study are in accordance with the hypothesis that has been formulated that: There is a positive and significant influence of learning media on critical thinking skills. There is a positive and significant influence between learning motivation on critical thinking skills.
Hubungan antara Citra Merek dan Kualitas Produk terhadap Keputusan Membeli Laptop Udhiyantik, Fitri Wahyu; Parlyna, Ryna; Hidayat, Nurdin
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

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Abstract

The purpose of this study is to determine the correlation between brand image and product quality with purchase decision laptop Asus in The Faculty of Economics Student in State University of Jakarta. This research was conducted in The Faculty of Economics Student in State University of Jakarta, for 6 months, starting from January to June 2019. The research method used is survey method with the correlation approach, population used are all student in The Faculty of Economics Student in State University of Jakarta. The sampling technique used technique of purposive sampling as many as 106 people. There data were collected with questionnaire and analyzed with SPSS version 22.0. The results of this study concluded that (1) the brand image has a positive and significant relationship with purchase decision, (2) the product quality has a positive and significant relationship with purchase decision, (3) the variable purchase decision is determined by the brand image and product quality.
Hubungan Antara Label Halal dan Celebrity Endorsement dengan Keputusan Pembelian Produk Kosmetik Kecantikan Rahmatillah, Adzkia; Hidayat, Nurdin; Parlyna, Ryna
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

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Abstract

Tujuan penelitian ini adalah untuk mengetahui hubungan antara label halal dan celebrity endorsement dengan keputusan pembelian produk kosmetik Wardah pada mahasiswi Fakultas Ekonomi Universitas Negeri Jakarta secara simultan dan parsial. Penelitian ini dilakukan di Fakultas Ekonomi, Universitas Negeri Jakarta. Metode penelitian yang peneliti gunakan adalah metode survey dengan pendekatan korelasional, populasi yang digunakan adalah seluruh mahasiswi Fakultas Ekonomi Universitas Negeri Jakarta. Teknik pengambilan sampel yang digunakan adalah dengan teknik Purposive sampling sebanyak 109 orang. Penelitian menggunakan teknik analisis data yaitu : uji persyaratan analisis meliputi a) uji normalitas, dan b) uji linieritas; persamaan regresi linier berganda; uji hipotesis meliputi a) uji signifikansi simultan (uji f), dan b) uji signifikansi parsial (uji t); analisis korelasi ganda; dan perhitungan koefisiensi determinasi. Penelitian ini menyimpulkan bahwa terdapat hubungan positif dan signifikan secara parsial antara label halal dengan keputusan pembelian, serta hubungan positif dan signifikan secara parsial antara celebrity endorsement dengan keputusan pembelian. Dan juga dapat disimpulkan terdapat hubungan yang positif dan signifikan secara simultan antara label halal dan celebrity endorsement dengan keputusan pembelian. Kata kunci: Celebrity Endorsement; Keputusan Pembelian; Label Halal
Hubungan Antara Kepercayaan Merek dan Iklan dengan Keputusan Pembelian Produk X Pada Mahasiswa Fakultas Ekonomi Universitas di Jakarta Ananda Ameliani; Parlyna, Ryna; Hidayat, Nurdin
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

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Abstract

Tujuan penelitian ini adalah untuk mengetahui hubungan antara kepercayaan merek dan iklan dengan keputusan pembelianteh botol sosropada mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta di Jakarta. Metode penelitian yang peneliti gunakan adalah metode survey dengan pendekatan korelasional, populasi yang digunakan adalah seluruh mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta. Teknik pengambilan sampel yang digunakan adalah dengan teknik purposive sampling sebanyak 162 orang.Berdasarkan hasil analisis dan pembahasan diketahui bahwa terdapat hubungan positif dan signifikan antara kepercayaan merek dengan keputusan pembelian, terdapat hubungan positif dan signifikan antara iklandengan keputusan pembelian, serta terdapat hubungan yang positif dan signifikan antara kepercayaan merek dan iklan dengan keputusan pembelian Teh Botol Sosro pada mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta. The purpose of this study is to determine the correlation between brand trust andadvertising with buying decisionTea Bottle Sosroin The Faculty of Economics Student in State University of Jakarta. The research method used is survey method with the correlation approach, population used are all student in The Faculty of Economics Student in State University of Jakarta. The sampling technique used technique of purposive sampling as many as 162 people.Based on the result of analysis and discussion, it is known that there is positive and significant correlation between brand trust and buying decision, there is positive and significant correlation between advertising and buying decision, and also there is positive and significant correlation between brand trust andadvertising with buying decisionTea Bottle Sosroto the students of Faculty of Economics State University of Jakarta.
Dampak Budaya Organisasi dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Perusahaan X di Jakarta Pramesti , Lia Indah; Hidayat, Nurdin; Parlyna, Ryna
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dampak budaya organisasi dan lingkungan kerja terhadap kinerja pegawai pada Perusahaan X di Jakarta. Metode penelitian yang peneliti gunakan adalah metode survey dengan pendekatan korelasional, populasi yang digunakan adalah seluruh pegawai Perusahaan X di Jakarta. Teknik pengambilan sampel yang digunakan adalah dengan teknik purposive sampling sebanyak 110 orang. Berdasarkan hasil analisis dan pembahasan diketahui bahwa terdapat dampak positif dan signifikan budaya organisasi terhadap kinerja pegawai, terdapat dampak positif dan signifikan lingkungan kerja terhadap kinerja pegawai, serta terdapat dampak yang positif dan signifikan budaya organisasi dan lingkungan kerja terhadap kinerja pegawai pada Perusahaan X di Jakarta. The purpose of this study is to determine the impact of organizational culture and the work environment on employees performance Company X in Jakarta. The research method used is survey method with the correlation approach, population used are all staff in The Company X in Jakarta. The sampling technique used technique of purposive sampling as many as 110 people. Based on the result of analysis and discussion, it is known that there is positive and significant impact organizational culture to employees performance, there is positive and significant impact work environment to employees performance, and also there is positive and significant impact of organizational culture and the work environment on employees performance Company X in Jakarta
Hubungan Antara Brand Extension Dan Kualitas Produk Dengan Keputusan Pembelian Smartphone X Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta Ismail; Yohana, Corry; Parlyna, Ryna
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

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Abstract

Tujuan penelitian ini adalah untuk mengetahui hubungan antara brand extension dan kualitas produk dengan keputusan pembelian Asus Smartphone pada mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta. Metode penelitian yang peneliti gunakan adalah metode survey dengan pendekatan korelasional, populasi yang digunakan adalah seluruh mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta. Teknik pengambilan sampel yang digunakan adalah dengan teknik purposive sampling sebanyak 113 orang. Berdasarkan hasil analisis dan pembahasan diketahui bahwa terdapat hubungan positif dan signifikan antara brand extension dengan keputusan pembelian, terdapat hubungan positif dan signifikan antara kualitas produk dengan keputusan pembelian, serta terdapat hubungan yang positif dan signifikan antara brand extension dan kualitas produk dengan keputusan pembelian Asus Smartphone pada mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta. The purpose of this study is to determine the correlation between brand extension and product quality with the purchase decision Asus Smartphone in Faculty Of Economic Student. The research method used is survey method with the correlation approach, population used are all student in The Faculty of Economics Student in State University of Jakarta. The sampling technique used technique of purposive sampling as many as 113 people. Based on the result of analysis and discussion, it is known that there is positive and significant correlation between brand extension and purchase decision, there is positive and significant correlation between product quality and purchase decision, and also there is positive and significant correlation between brand extension and product quality with the decision to purchase decision Asus Smartphone in Faculty of Economic Student, State University of Jakarta.
Co-Authors Abror Abror Ananda Ameliani Arif Marsal Corry Yohana Fidhyallah, Nadya Fadillah Hidayat, Nurdin Ismail Musfikhuna, Khosyatillah Perengki Susanto Pramesti , Lia Indah Rahmatillah, Adzkia Udhiyantik, Fitri Wahyu