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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Manajemen Dakwah Abdimas Indonesian Journal Al-Irsyad: Journal of Education Science Indonesian Journal Economic Review (IJER) Indonesian Journal of Education and Social Studies Jurnal Pengabdian Kepada Masyarakat Kalam
Bayu Suhendry
Universitas Negeri Jakarta
Religion Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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DIGITAL TRANSFORMATION OF INDRAMAYU MSMES WITH DIGITAL MARKETING APPROACH: STRATEGIC STEPS TOWARDS THE 17 SUSTAINABLE DEVELOPMENT GOALS (SDG’S) hermawan, Sabo; Fadlullah, Fauzan; Aditya, Shandy; Suhendry, Bayu; Nur Rahmawati, Alifah; Seno Adriano, Cornellius
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.09

Abstract

This study assesses the efficacy of training, mentorship, and evaluation programs in facilitating the digital transformation of MSMEs in Indramayu through the use of digital marketing, in alignment with the Sustainable Development Goals (SDGs). The curriculum encompasses SEO, social networking, e-commerce, and digital business management. The methods for assessing immediate understanding during direct presentations included observation of responses during interactive discussions and evaluations of conceptual knowledge demonstrated in real-time. Results indicate a clear improvement in the participants' conceptual understanding observed during the presentation sessions. Furthermore, a significant number of participants out of 26 successfully established online enterprises as a result of the overall program. Participation reached 90%, with 92% of respondents expressing high satisfaction and enthusiasm for future sessions. The digital transformation initiative enhances local economic competitiveness and contributes directly to SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). The report advocates for the expansion of similar programs to accelerate digital inclusion among MSMEs and promote sustainable development.
KECERDASAN BUATAN DALAM PERSONALISASI PEMBELAJARAN PERGURUAN TINGGI: INOVASI, PELUANG, DAN TANTANGAN MASA DEPAN Suhendry, Bayu; Nida, Ria Rahma; Atmadja, Ferry Setyadi
Al-Irsyad: Journal of Education Science Vol 4 No 2 (2025): Juli 2025
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan Darud Da'wah Wal Irsyad Pinrang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58917/aijes.v4i2.386

Abstract

Penelitian ini mengkaji peran kecerdasan buatan (AI) dalam personalisasi pembelajaran di perguruan tinggi, fokus pada inovasi, peluang, dan tantangan masa depan. Motivasi utamanya adalah kebutuhan mendesak akan sistem pendidikan adaptif untuk memenuhi kebutuhan, kecepatan, dan gaya belajar mahasiswa yang beragam, mengatasi keterbatasan pendekatan tradisional. Metode penelitian menggunakan kajian literatur komprehensif sebanyak 7 literatur jurnal internasional terindeks scopus terkait penerapan AI di perguruan tinggi dari berbagai dimensi keilmuan dan mengidentifikasi gap utama yaitu kurangnya studi holistik yang mensintesis tantangan implementasi praktis bersamaan potensi transformatif AI. Temuan kunci mengungkap inovasi penting seperti learning analytics AI, platform adaptif, dan sistem tutor cerdas, yang menawarkan peluang besar untuk meningkatkan keterlibatan mahasiswa, hasil belajar, dan optimasi sumber daya. Analisis juga mengungkap tantangan kritis termasuk privasi data, etika, risiko bias algoritma, infrastruktur, kesiapan dosen, dan kebutuhan integrasi pedagogis. Dapat disimpulkan bahwa meskipun AI memiliki potensi transformatif besar untuk pembelajaran personal, realisasinya memerlukan pendekatan kolaboratif multi-pemangku kepentingan untuk mengatasi kompleksitas etika, teknis, dan praktis demi implementasi bertanggung jawab dan berkeadilan di masa depan.
KESIAPAN TPACK DOSEN ADMINISTRASI PERKANTORAN DALAM IMPLEMENTASI SMART OFFICE TECHNOLOGIES ERA INDUSTRI 4.0 Nida, Ria Rahma; Suhendry, Bayu; Atmadja, Ferry Setyadi
Al-Irsyad: Journal of Education Science Vol 4 No 2 (2025): Juli 2025
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan Darud Da'wah Wal Irsyad Pinrang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58917/aijes.v4i2.402

Abstract

Penelitian ini bertujuan mengukur kesiapan TPACK (Technological Pedagogical Content Knowledge) dosen Pendidikan Administrasi Perkantoran dalam mengimplementasikan smart office technologies (RPA, AI-CRM) di era Industri 4.0, sebagai respons atas kesenjangan kompetensi digital dan ketertinggalan kurikuler yang menyebabkan 65% lulusan tidak siap menghadapi otomasi perkantoran (UNESCO, 2023). Dengan desain mixed-methods sequential explanatory (sampel: 41 dosen kuantitatif, 15 dosen kualitatif) dan instrumen kuesioner TPACK 4.0 tervalidasi, penelitian ini mengisi gap berupa absennya model TPACK spesifik smart office serta inkonsistensi kebijakan pelatihan dosen. Temuan kunci mengungkap: (1) ketimpangan TPACK kritis, (2) hambatan sistemik (infrastruktur 58%, resistensi 42%, kurikulum kaku 67%), dan (3) determinan kompetensi (pelatihan teknologi pengaruhi TK = 0.68; p<0.001]; pengalaman industri tingkatkan TCK=0.52; p<0.01]). Peneliti menyimpulkan ketimpangan TPACK sebagai kegagalan ekosistem (bukan defisit individu) dan menawarkan solusi transformatif melalui model TPACK 4.0 Plus (integrasi Contextual & Ethical Knowledge) serta reformasi kebijakan 3R (Resources-Rewards-Regulation) yang diproyeksikan meningkatkan kesiapan TK dosen sebesar 32% dalam roadmap 5 tahun.
FINANCIAL MANAGEMENT TRAINING FOR FISHERMEN IN INDRAMAYU TO SUPPORT BLUE ECONOMY IMPLEMENTATION Rabbaniyah, Lathiefah; Riyantie, Mayang; Utari, Eka Dewi; Suhendry, Bayu; Zahra, Siti Fatimah; Pramudya, Alfonsus Liguori; Lestari, Sri
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.10

Abstract

This community service initiative aims to enhance financial literacy and family financial management skills among fishing communities in Karangsong Village, Indramayu Regency, to support the implementation of blue economy principles. Low levels of financial literacy have contributed to the inability of fishers to manage their highly fluctuating incomes, increasing household economic vulnerability, particularly during the lean season. This program involves various activities, including socialization sessions, basic financial record-keeping training, budgeting workshops, education on emergency funds, and improving understanding of access to formal financial services. The outcomes of this initiative include improved knowledge and skills among fishers in managing household finances, developing budgeting habits, adopting basic financial record-keeping practices, and initiating a savings culture. In line with the sustainable development goals of the blue economy, this effort is expected to strengthen the economic resilience of fishing families, reduce their dependency on middlemen, and promote smarter financial behavior.
EMPOWERING MSMEs IN INDRAMAYU REGENCY THROUGH WEBSITE BUILDER UTILIZATION AS A BRANDING STRATEGY FOR MARKET EXPANSION Nida, Ria Rahma; Suhendry, Bayu; Atmadja, Ferry Setyadi; Riyantie, Mayang
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.12

Abstract

This community engagement initiative addressed digital transformation challenges among rural Micro, Small, and Medium Enterprises (MSMEs) in Indramayu, where only 30% utilized digital tools despite contributing significantly to Indonesia's economy (Dinas Koperasi Indramayu, 2023). The program provided hands-on training in website development using Wix and WordPress platforms, coupled with mentoring sessions for 30 selected MSMEs. Implementation followed three key phases: (1) digital needs assessment through community surveys, (2) practical workshops on website creation and digital marketing tools, and (3) individualized business mentoring. Post-intervention evaluation revealed that 93.3% of participants successfully established functional business websites, with 85% integrating Google My Business. Participating enterprises reported an average 25% sales increase and expanded market reach, including international orders for 50% of businesses. The initiative achieved multiple sustainable development outcomes: creating 10 digitalrelated jobs (SDG 8), establishing a replicable digitalization model (SDG 9), and reducing rural-urban disparities (SDG 10). Key challenges included internet connectivity issues (affecting 20% of participants) and requests for ongoing technical support (78% of participants), underscoring the need for infrastructure development and sustained assistance programs. This experience demonstrates that targeted capacity-building interventions can effectively bridge the digital divide for rural enterprises when combined with local partnership approaches.
PENINGKATAN KUALITAS LAYANAN LAND ARRANGEMENT IBADAH UMRAH MELALUI KINERJA TOUR LEADER: STUDI EMPIRIS Atmadja, Ferry Setyadi; Suhendry, Bayu; Utari, Eka Dewi
Jurnal Manajemen Dakwah Vol 13, No 1 (2025): -
Publisher : Jurusan Manajemen Dakwah, Fakultas Ilmu Dakwah dan Ilmu Komunikasi, UIN Syarif Hidayatulla

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Abstract

Peningkatan kualitas layanan pengelolaan lahan haji umrah menjadi salah satu fokus utama dalam rangka memperkuat pengalaman spiritual dan kenyamanan jamaah di tanah suci. Salah satu unsur kunci yang turut mendukung kualitas layanan tersebut adalah kinerja tour leader yang berperan sebagai penghubung utama antara jamaah dengan berbagai pihak penyelenggara di lapangan. Penelitian ini bertujuan untuk mengkaji kinerja Tour Leader dalam peningkatan kualitas layanan tersebut. Dengan menggunakan metode kualitatif dan analisis data dari pengalaman empiris serta wawancara mendalam, penelitian ini mengkaji bagaimana kinerja Tour Leader pada sektor layanan umrah mampu meningkatkan kualitas operasional layanan pengelolaan lahan haji di Arab Saudi. Temuan dalam penelitian ini menegaskan bahwa kinerja Tour Leader tercermin melalui empat dimensi utama, yaitu Kompetensi Profesional, Keterampilan Interpersonal dan Organisasi, Empati, dan Pemecahan Masalah. Integrasi kinerja Tour Leader memiliki peran sentral dalam membentuk landasan yang kokoh bagi peningkatan kualitas layanan pengelolaan lahan haji umrah. Maka dalam meningkatkan kualitas pelayanan pengelolaan lahan ibadah umrah di tanah suci, kinerja Tour Leader dituntut tidak hanya menguasai aspek teknis saja, tetapi juga memiliki kemampuan interpersonal dan empati yang kuat, serta keterampilan dalam memecahkan masalah secara cepat dan tepat.
Enhancing Students' Comprehension Skills: Development of Flipped Classroom Teaching Materials for English Correspondence Learning Kartikowati, Rr Sri; Nurmalasari, Dewi; Utari, Eka Dewi; Nida, Ria Rahma; Atmadja, Ferry Setyadi; Suhendry, Bayu; Riyantie, Mayang
Indonesian Journal of Education and Social Studies Vol 4, No 3 (2025)
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijess.v4i3.12686

Abstract

This study aims to develop flipped classroom-based teaching materials to enhance students' comprehension skills in English Correspondence, a critical course for fostering professional written communication in international business contexts. The research used a Research and Development (R&D) approach, specifically the 4D model (Define, Design, Develop, Disseminate). Expert validation of the materials yielded a high validity score of 86%. A small-group trial yielded an 84% practicality score, indicating the usability of the materials. Effectiveness was measured through a pretest and posttest, revealing a moderate improvement in student comprehension with an N-gain score of 0.54. These findings suggest that the flipped classroom model enhances students' engagement, supports independent learning, and strengthens both theoretical and practical understanding of English business correspondence. The developed materials demonstrate the potential of flipped classrooms in improving comprehension skills and learning outcomes in English Correspondence courses. This research highlights the practical implications of innovative teaching strategies in higher education.
Synergy Of Ecological Awareness And Blue Economy Implementation In Achieving Fisheries Sustainability In Indramayu Rabbaniyah, Lathiefah; Riyantie, Mayang; Utari, Eka Dewi; Suhendry, Bayu; Kusumaningrum, Alifah; Negara, Dwi Ringga Edwid Dian; Lastuti, Yeti; Naufal, Hanif Afif
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.609

Abstract

This study explores the synergy between ecological awareness and the implementation of blue economy principles in achieving fisheries sustainability in Indramayu Regency, Indonesia. The coastal area of Indramayu is known for its abundant fisheries resources but faces various threats such as overfishing, marine pollution, and coastal environmental degradation. Using a descriptive and correlational quantitative approach, this research analyzes the influence of two main variables, ecological awareness and blue economy implementation, on fisheries sustainability. Multiple linear regression was employed as it enables the simultaneous testing of more than one independent variable on a dependent variable. Data were collected from 45 active fishers in Karangsong Village, selected based on their direct involvement in fisheries activities. The regression results indicate that ecological awareness has a significant influence on fisheries sustainability (coefficient = 0.633; p < 0.01), followed by blue economy implementation (coefficient = 0.253; p < 0.01), with a simultaneous contribution of 66.1% to the variation in fisheries sustainability. The practical implications of this study highlight the need to enhance environmental education, strengthen the capacity of coastal communities, and optimize supporting infrastructure to ensure more equitable implementation of blue economy principles. These findings underscore that the success of sustainable fisheries strategies requires a combination of ecological awareness and community-based policy support.
Transformasi Pendidikan Kewirausahaan: Sinergi Akademik dan Industri untuk Pertumbuhan Bisnis Berkelanjutan (SDG 8) Swaramarinda, Darma Rika; Hamdani, Fajri; Kusumaningrum, Alifah; Suhendry, Bayu; Isa, Badrul; Putra, Andrew Krishna; Fathiyyah, Sabil Alvin; Taqy, Farras
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

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Abstract

This community service program aims to transform entrepreneurship education through the synergy between academic institutions and the industrial sector to foster sustainable business growth. The international collaboration between Universitas Negeri Jakarta (UNJ), Indonesia, and Universiti Teknologi MARA (UiTM), Malaysia, serves as a strategic foundation for designing adaptive, innovative, and relevant educational approaches that respond to modern business challenges.The program focuses on enhancing students’ competencies in business leadership, digital marketing strategies, financial management, and professional networking. The activities are conducted through training sessions, mentoring, and hands-on guidance involving lecturers and industry practitioners as main facilitators. The program takes place at the UNJ campus, engaging students from diverse entrepreneurial backgrounds. Evaluation is carried out through pre- and post-surveys to measure competence improvement, as well as through tangible outputs such as training documentation, scientific articles, and educational video recordings. Preliminary results indicate an increased understanding among participants regarding business digitalization, the use of technology in business management, and their readiness to adapt within the global entrepreneurial ecosystem. The program also supports the achievement of SDG 8 (Decent Work and Economic Growth) by empowering students to create independent and sustainable employment opportunities. By employing a student- and industry-oriented approach, this initiative not only provides short-term competency improvement but also contributes to developing a collaborative entrepreneurship education model that can be replicated in other academic institutions.
Pelatihan Keterampilan Dasar Strategi Pemasaran Pengolahan Hasil Laut Berbasis Blue Economy Bagi Masyarakat Nelayan : di Kabupaten Indramayu Riyantie, Mayang; Rabbaniyah, Lathiefah; Utari, Eka Dewi; Suhendry, Bayu; Febriantina, Susan
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 4 No. 4 (2025): Blue Revolution Pada Pemberdayaan Masyarakat
Publisher : Prisani Cendekia

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Abstract

Karangsong Village in Indramayu Regency is one of the largest fish landing and marketing centers along the northern coast (Pantura) of West Java, with an average daily catch reaching 50 tons. However, this significant potential has not yet translated into substantial improvements in fishermen’s welfare, primarily due to limited marketing skills and a lack of understanding of sustainability concepts. This community service initiative aims to enhance the basic skills of marine product marketing strategies based on the Blue Economy for the fishing community in Karangsong Village. Through training and mentoring, the community is introduced to the importance of innovative seafood processing, value-added enhancement, and the application of marine ecosystem sustainability principles in fisheries business practices. The outcomes of the program indicate an increased understanding and skills among the fishermen regarding the Blue Economy concept and the urgency of maintaining sustainable fisheries practices across generations. This training is expected to serve as a starting point for building fishermen’s economic independence and strengthening coastal ecosystem resilience amidst the challenges of environmental changes and shifting market dynamics.
Co-Authors Alifah Kusumaningrum Darma Rika Swaramarinda, Darma Rika Dewi Nurmalasari, Dewi Dwi Ringga Edwid Dian Negara Fadlullah, Fauzan Fathiyyah, Sabil Alvin Ferry Setyadi Atmadja Hamdani, Fajri Hanif Afif Naufal Hermawan, Sabo Isa, Badrul Lathiefah Rabbaniyah LR Retno Susanti Mayang Riyantie, Mayang Nida, Ria Rahma Nur Rahmawati, Alifah Pramudya, Alfonsus Liguori Putra, Andrew Krishna Riswan Jaenudin Rr Sri Kartikowati Seno Adriano, Cornellius Shandy Aditya, Shandy Sri Lestari SUSAN FEBRIANTINA, SUSAN Taqy, Farras Utari, Eka Dewi Yeti Lastuti Zahra, Siti Fatimah