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Strategic Analysis of e-Business and Marketing and Sales Strategies in MSMEs Wahyudin, Wahyudin; Hapsari, Rahma Indhytsania; Wulandari, Apriliana Ayu; Fadillah, indah Nur; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1146

Abstract

Electronic business (e-business) is a business activity that utilizes information technology approaches. With e-business, companies can understand all processes and developments within the organization. Additionally, business owners can make decisions based on the studies and analyses of the company's e-business. This research conducts a strategic analysis of e-business for the home industry of UMKM Wajit Pusaka Utama. The study employs SWOT analysis, Porter’s five forces model, Value chain, and critical success factors (CSF). The results of this research identify several recommended information systems for UMKM Wajit Pusaka Utama, with the hope of enhancing e-business strategies for marketing and sales processes. These information systems include a CRM (Customer Relationship Management) based Sales Information System, Financial Management Information System, Human Resource Information System, Warehouse Management System, and Geographic Information System (GIS).
Etika Bisnis Dalam Penanganan Data Pasien: Tanggung Jawab Rumah Sakit Gigi Dan Mulut Iik Bhakti Wiyata Kediri di Era Big Data Bramanto, R. Handi; Sikki, Nurhaeni; Rahmawati, Feti; Khaneisya, Rashell Puteri; Wulandari, Apriliana Ayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.430

Abstract

This study aims to explore business ethics in handling patient data at the IIK Bhakti Wiyata Dental Hospital in Kediri, especially in the context of the big data era. With the increasing use of information technology in the health sector, ethical challenges related to patient data privacy and security are becoming increasingly complex. The research method used is a qualitative approach, with data collection through in-depth interviews, observations, and document analysis. The results of the study indicate that the hospital has developed clear policies and procedures to protect patient data, including aspects of privacy protection and staff responsibilities. The implementation of good business ethics has been shown to have a positive impact on the quality of health services, with higher levels of patient satisfaction and increased trust in the institution. However, this study also identified several gaps, including the need for further research on the implementation of business ethics in the context of new technologies and the challenges faced in maintaining data confidentiality in the digital era.
Etika Bisnis Dalam Keamanan Data Pasien: Studi di Puskesmas Wera Kabupaten Bima Nusa Tenggara Barat Sikki, Nurhaeni; Bramanto, R. Handi; Rahmawati, Feti; Khaneisya, Rashell Puteri; Wulandari, Apriliana Ayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2212

Abstract

This study aims to explore business ethics in patient security at the Puskesmas Wera Kabupaten Bima Nusa Tenggara Barat. With the increasing use of information technology in the health sector, ethical challenges related to patient data privacy and security are becoming increasingly complex. The research method used is a qualitative approach, with data collection through in-depth interviews, observations, and document analysis. The results of the study indicate that the Puskesmas Wera has developed clear policies and procedures to protect patient data, including aspects of privacy protection and staff responsibilities. The implementation of good business ethics has been shown to have a positive impact on the quality of health services, with higher levels of patient satisfaction and increased trust in the institution. However, this study also identified several gaps, including the need for further research on the implementation of business ethics in the context of new technologies and the challenges faced in maintaining data confidentiality in the digital era