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All Journal Jurnal Mantik Journal of Artificial Intelligence and Digital Business
Khaneisya, Rashell Puteri
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media

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The Influence of Social Media and E-Commerce Based Affiliate Marketing on Customer Interest and Purchase Decisions: A Literature Review Bramanto, R. Handi; Pramudani, Nadia; Fadhillah, Murni; Khaneisya, Rashell Puteri; Redjeki, Finny
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6354

Abstract

Affiliate marketing has emerged as a prominent digital marketing strategy, especially through social media and e-commerce platforms, in the era of rapid technological globalization. This literature review aims to analyze the influence of social media and e-commerce-based affiliate marketing on customer interest and purchasing decisions. The study employed a purposive sampling technique and reviewed 10 selected sources, including peer-reviewed journals, theses, proceedings, and other academic literature published between 2018 and 2024. The inclusion criteria were based on relevance to the research topic and methodological quality. Findings from the reviewed literature consistently indicate that affiliate marketing via social media and e-commerce significantly enhances customer interest and drives purchasing decisions by leveraging personalized, visual, and trust-based communication. In conclusion, affiliate marketing strategies integrated with social media and e-commerce platforms are influential tools that shape consumer behavior and decision-making in the digital marketplace
Etika Bisnis Dalam Penanganan Data Pasien: Tanggung Jawab Rumah Sakit Gigi Dan Mulut Iik Bhakti Wiyata Kediri di Era Big Data Bramanto, R. Handi; Sikki, Nurhaeni; Rahmawati, Feti; Khaneisya, Rashell Puteri; Wulandari, Apriliana Ayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.430

Abstract

This study aims to explore business ethics in handling patient data at the IIK Bhakti Wiyata Dental Hospital in Kediri, especially in the context of the big data era. With the increasing use of information technology in the health sector, ethical challenges related to patient data privacy and security are becoming increasingly complex. The research method used is a qualitative approach, with data collection through in-depth interviews, observations, and document analysis. The results of the study indicate that the hospital has developed clear policies and procedures to protect patient data, including aspects of privacy protection and staff responsibilities. The implementation of good business ethics has been shown to have a positive impact on the quality of health services, with higher levels of patient satisfaction and increased trust in the institution. However, this study also identified several gaps, including the need for further research on the implementation of business ethics in the context of new technologies and the challenges faced in maintaining data confidentiality in the digital era.
Etika Bisnis Dalam Keamanan Data Pasien: Studi di Puskesmas Wera Kabupaten Bima Nusa Tenggara Barat Sikki, Nurhaeni; Bramanto, R. Handi; Rahmawati, Feti; Khaneisya, Rashell Puteri; Wulandari, Apriliana Ayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2212

Abstract

This study aims to explore business ethics in patient security at the Puskesmas Wera Kabupaten Bima Nusa Tenggara Barat. With the increasing use of information technology in the health sector, ethical challenges related to patient data privacy and security are becoming increasingly complex. The research method used is a qualitative approach, with data collection through in-depth interviews, observations, and document analysis. The results of the study indicate that the Puskesmas Wera has developed clear policies and procedures to protect patient data, including aspects of privacy protection and staff responsibilities. The implementation of good business ethics has been shown to have a positive impact on the quality of health services, with higher levels of patient satisfaction and increased trust in the institution. However, this study also identified several gaps, including the need for further research on the implementation of business ethics in the context of new technologies and the challenges faced in maintaining data confidentiality in the digital era
Co-Authors Bramanto, R. Handi Fadhillah, Murni Pramudani, Nadia Rahmawati, Feti Redjeki, Finny Sikki, Nurhaeni Wulandari, Apriliana Ayu