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All Journal MALLOMO: Journal of Community Service Proceedings of Jogjakarta Communication Conference (JCC)
Arroyan, Fadel
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences Other

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Narrative Fractures in Policy Communication: Framing and Public Sentiment on Indonesia’s Free Nutritious Meals Program Fajar, Harry Fajar Maulana; Arroyan, Fadel
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The "Makan Bergizi Gratis" program, initiated by the Indonesian government and amplified by the media outlet Tempodotco, has triggered widespread public discourse. This study aims to examine how the program is framed in official media narratives and how it is received by the public. Using a multi-method textual analysis approach, the research combines keyword frequency analysis, non-negative matrix factorization (NMF) topic modeling, sentiment classification, and manual framing analysis. Two datasets were analyzed: structured video descriptions representing the official narrative, and 1,048 user comments capturing public sentiment. The results reveal a significant divergence between the two discourses. Official descriptions emphasize positive, policy-driven messages—highlighting nutritional benefits, administrative strategy, and global benchmarking. In contrast, public responses are dominated by negative sentiment, marked by skepticism, financial concerns, and political criticism. Common themes in the comments include distrust toward government implementation, humor and sarcasm (e.g., “omon-omon”), and comparisons to more established foreign programs. The sentiment analysis confirmed that over half of public comments carried negative emotional weight. These findings underscore the complexity of digital policy communication, especially in politically charged environments. The study contributes to communication research by illustrating how media framing and audience interpretation interact in digital spaces. It also highlights the necessity for more responsive and transparent public communication strategies in large-scale policy initiatives.  
Pendekatan Literasi Digital Berbasis Website Dalam Pengelolaan Desa Wisata Wasuemba Kabupaten Buton Wijaya, Andy Arya Maulana; Sa'ban, L.M Azhar; Hidayatullah, Muhammad; Arwan, Laode; Jahami, Jasti; Mawangsari, Putri; Narwati, Narwati; Arroyan, Fadel; Anwar, Nirmala Sari
MALLOMO: Journal of Community Service Vol 6 No 1 (2025): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v6i1.2356

Abstract

The Digital Literacy Action Program Based on a Website in Wasuemba Tourism Village, Buton Regency, is a community empowerment initiative to address limited digital literacy and underdeveloped tourism promotion. Despite being listed in the Top 100 ADWI 2024, marine, cultural, and local product potentials have not significantly improved community welfare due to inadequate internet infrastructure, low digital skills, and reliance on simple social media content. This program, implemented by Universitas Muhammadiyah Buton with Pokdarwis Lahonduru, involved socialization, management training, the development of an official village website (https://wasuemba-desa.id), Starlink internet installation, and digital content workshops. Results indicate improved digital literacy, with participants’ understanding rising from 38% (pre-test) to 60% highly proficient (post-test). Academically, the program contributes a community-based digital literacy model for tourism village development. Socio-economically, it fosters community participation, broadens promotion, increases tourist visits, and creates new entrepreneurial opportunities. Hence, the program emphasizes the importance of integrating digital literacy, infrastructure, and community participation to enhance rural tourism competitiveness in the digital era.
Co-Authors Andy Arya Maulana Wijaya Anwar, Nirmala Sari Arwan, Laode Fajar, Harry Fajar Maulana Hidayatullah, Muhammad Jahami, Jasti Mawangsari, Putri Narwati Narwati Sa'ban, L.M Azhar