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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dwi Aqil Andryan
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga Referensi dan Lokasi Terhadap Kepuasan Pelanggan serta Implikasinya Pada Loyalitas Pelanggan UMKM Dimsum Sarah Tebing Tinggi Nugroho, Dhimas; Dwi Aqil Andryan; Dedy Dwi Arseto; Indra Welly Arifin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8895

Abstract

This study aims to determine the effect of reference price and location on customer satisfaction and its implications for customer loyalty of Dimsum Sarah Tebing Tinggi UMKM on Dimsum Sarah Tebing Tinggi customers. The research method used is quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) includes: the coefficient of determination / r-square (r2) and hypothesis testing with the t-statistic test and indirect effect test. The results of Smart PLS 3.0 in this study are Reference Price affects Customer Satisfaction at Dimsum Sarah, Location affects Customer Satisfaction at Dimsum Sarah, Reference Price affects Customer Loyalty at Dimsum Sarah, Location affects Customer Loyalty at Dimsum Sarah, Customer Satisfaction affects Customer Loyalty at Dimsum Sarah, Reference Price has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah, Location has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah.
Co-Authors Dedy Dwi Arseto Indra Welly Arifin Nugroho, Dhimas