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All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dedy Dwi Arseto
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING: Studi Kasus Pada J.Co Donuts & Coffee Tebing Tinggi Ramadina, Diva; Shafira Awaliyah; Dedy Dwi Arseto; Fonaha Hulu
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17301

Abstract

This study aims to determine the Influence of Promotion and Brand Image on Purchase Decisions with Buying Interest as an Intervening Variable in Consumers J.Co Donuts & Coffee Tebing Tinggi. The research method used is a quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis methods used in the study are measurement models (outer models), namely validity tests, reliability tests, then structural models (inner models) including: determination coefficient/r-square (r2) and hypothesis testing with t-statistical tests and indirect influence tests. The results of Smart PLS 3.0 in this study are that Promotion affects Buying Interest in J.Co Donuts & Coffee, Brand Image affects Buying Interest in J.Co Donuts & Coffee, Promotion has no effect on Purchase Decision at J.Co Donuts & Coffee, Brand Image affects Purchase Decision at J.Co Donuts & Coffee, Buying Interest affects Purchase Decision at J.Co Donuts & Coffee, Promotion affects Purchase Decisions with Buying Interest as an Intervening Variable in J.Co Donuts & Coffee, Brand Image affects Purchase Decisions with Buying Interest as an Intervening Variable in J.Co Donuts & Coffee.
PENGARUH GENDER DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SCOOPY (Studi Kasus Pada Desa Mekar Sari Kecamatan Laut Tador) Tika Ardhana; Sintia Amelia Saragih; Dedy Dwi Arseto; Indra Welly Arifin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17627

Abstract

This study aims to determine the influence of Gender and Product Design on Purchase Decisions of Scoopy motorcycles in Mekar Sari Village. The research method used is a quantitative approach with SmartPLS version 3.0. Questionnaires were distributed to 96 respondents. The data analysis methods used in this study include the measurement model (outer model), which consists of validity and reliability tests, and the structural model (inner model), which includes the coefficient of determination (r²) and hypothesis testing using the t-test and f-test (simultaneous test). The results from SmartPLS 3.0 in this study indicate that: Gender influences the purchase decision of Scoopy motorcycles in Mekar Sari Village. Design influences the purchase decision of Scoopy motorcycles in Mekar Sari Village. Gender and product design both influence the purchase decision of Scoopy motorcycles in Mekar Sari Village.
Pengaruh Harga Referensi dan Lokasi Terhadap Kepuasan Pelanggan serta Implikasinya Pada Loyalitas Pelanggan UMKM Dimsum Sarah Tebing Tinggi Nugroho, Dhimas; Dwi Aqil Andryan; Dedy Dwi Arseto; Indra Welly Arifin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8895

Abstract

This study aims to determine the effect of reference price and location on customer satisfaction and its implications for customer loyalty of Dimsum Sarah Tebing Tinggi UMKM on Dimsum Sarah Tebing Tinggi customers. The research method used is quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) includes: the coefficient of determination / r-square (r2) and hypothesis testing with the t-statistic test and indirect effect test. The results of Smart PLS 3.0 in this study are Reference Price affects Customer Satisfaction at Dimsum Sarah, Location affects Customer Satisfaction at Dimsum Sarah, Reference Price affects Customer Loyalty at Dimsum Sarah, Location affects Customer Loyalty at Dimsum Sarah, Customer Satisfaction affects Customer Loyalty at Dimsum Sarah, Reference Price has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah, Location has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah.
THE EFFECT OF ADVERTISING AND PERCEPTION OF QUALITY ON PURCHASE DECISIONS FOR SKINTIFIC CUSHION IN TIKTOK SHOP Armanda Fitri Aulia Br Manurung; Mutiara Dwinata; Dedy Dwi Arseto; Mhd Sofian
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3498

Abstract

This study aims to analyze the impact of advertising and perceived quality on purchasing decisions for Cushion Skintific products on TikTok Shop. In the context of the Indonesian market, which is a potential market for the beauty industry, Skintific products, which originate from Canada and are manufactured in China, have succeeded in attracting consumers' attention thanks to the latest skincare technology innovations. The method used in this study is quantitative, with data collection through questionnaires distributed to 100 respondents who are users of Cushion Skintific products. The results of the analysis show that effective advertising and high perceived quality have a significant contribution to purchasing decisions. Sales data recorded a significant increase, especially in December 2024, where sales reached 86,602 pcs. These findings emphasize the importance of creative promotional strategies and positive perceptions of product quality in influencing consumer purchasing decisions, especially among the younger generation who are active on social media. This study provides valuable insights for marketers to continue to improve product quality and advertising intensity in order to maintain attractiveness in a competitive market.
THE EFFECT OF INFLUENCER CREDIBILITY AND DIGITAL ADVERTISING ON AQUA BRAND PURCHASE DECISIONS WITH SATISFACTION CUSTOMER AS A MODERATING VARIABLE (Case Study of Aqua Instagram Followers) Dedy Dwi Arseto
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 9 (2023): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i9.214

Abstract

This study aims to determine the Effect of Influencer Credibility and Digital Advertising on Aqua Brand Purchase Decisions With Customer Satisfaction As Moderating Variable (Case Study of Aqua Instagram Followers). The research method used is a quantitative method using SPSS version 25.00. The data collected from the results of distributing questionnaires to employees are 100 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination analysis (R2), hypothesis testing namely T test, F test and interaction test. The results of SPSS in this study are the influencer credibility variable (X1) has no effect on the purchasing decision level variable (Y), the digital advertising variable (X2) has no effect on the purchasing decision variable (Y), the influencer credibility variable (X1) and digital advertising ( X2) has a simultaneous effect on purchasing decisions (Y) and the interaction test shows that the calculation results obtained show that customer satisfaction (Z) can moderate the influencer credibility relationship (X1) on purchasing decisions (Y), customer satisfaction (Z) cannot moderate the relationship. digital advertising (X2) on purchasing decisions (Y).
STRATEGY FOR IMPROVING THE ECONOMY OF COASTAL FAMILIES IN SERDANG BEDAGAI REGENCY BASED ON ECOPRENEURSHIP Willy Cahyadi; Bobby Hartanto; Dedy Dwi Arseto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1225

Abstract

The aim of this research is to provide an effective strategy for improving the economy of coastal families in Serdang Bedagai Regency. Serdang Bedagai Regency has great potential in coastal natural resources, but many coastal families still face economic constraints with monthly incomes below 2.5 million rupiah. Many of them even have to work outside the area to meet their daily needs. An ecopreneurship-based economic improvement strategy is a relevant solution to overcome this challenge. This includes education, training and development of sustainable, ecologically based businesses. Collaboration with related agencies, non-governmental organizations, NGOs and educational institutions is also needed to support the implementation of this strategy. Through this ecopreneurship approach, it is hoped that coastal families in Serdang Bedagai Regency can increase their income while preserving natural resources that are important for their lives and those of future generations, as well as encouraging sustainable economic growth in the region.
Pengaruh Brand Love dan Brand Image Terhadap Word of Mouth Serta Dampaknya Terhadap Purchase Decision; Studi Kasus pada Konsumen Skintific Kota Tebing Tinggi Bintang Windi Lestari Sinaga; Bunga Safitri; Dedy Dwi Arseto; Nursaimatussaddiyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4366

Abstract

Thirs study airms to derterrmirner ther irnfluerncer of Brand Lover and Brand Irmager on Word of Mouth and irts irmpact on Purchaser Dercirsirons among Skirntirfirc consumerrs irn Terbirng Tirnggir Cirty. Ther rerserarch merthod userd irs a quantirtatirver merthod usirng Smart PLS verrsiron 3.0. Querstironnairrers werrer dirstrirbuterd to 97 rerspondernts. Ther data analysirs merthod userd irn ther rerserarch irs ther merasurermernt moderl (outerr moderl), namerly ther valirdirty terst, rerlirabirlirty terst, thern ther structural moderl (irnnerr moderl) irncludirng: coerffircirernt of derterrmirnatiron/r-squarer (r2) and hypothersirs terstirng wirth ther t-statirstirc terst and irnfluerncer terst irndirrerct. Ther rersults of Smart PLS 3.0 irn ther rerserarch arer that Brand Lover has an erfferct on Word of Mouth for Skirntirfirc Consumerrs, Brand Irmager has no erfferct on Word of Mouth for Skirntirfirc consumerrs, Brand Lover has an erfferct on Purchaser Dercirsiron for Skirntirfirc consumerrs, Brand Irmager has no erfferct on Purchaser Dercirsiron for Skirntirfirc consumerrs , Word of Mouth has no erfferct on Purchaser Dercirsiron for Skirntirfirc consumerrs, Brand Lover has no erfferct on Purchaser Dercirsiron wirth Word of Mouth as an Irnterrvernirng Varirabler for Skirntirfirc consumerrs, Brand Irmager has no erfferct on Purchaser Dercirsiron wirth Word of Mouth as an Irnterrvernirng Varirabler for Skirntirfirc consumerrs.
Co-Authors Armanda Fitri Aulia Br Manurung Bintang Windi Lestari Sinaga Bobby Hartanto Bunga Safitri Cahyadi, Willy Dwi Aqil Andryan Fonaha Hulu Indra Welly Arifin Mhd Sofian Mutiara Dwinata Nugroho, Dhimas Nursaimatussaddiyah Ramadina, Diva Shafira Awaliyah Sintia Amelia Saragih Tika Ardhana