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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Muhammad Sandy Pratama
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Social Media Marketing Terhadap Keputusan Pembelian dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Rumah Tanda Tangan Afriansyah Dewa, Bagas; Muhammad Sandy Pratama; Willy Cahyadi; Cici Puspaningrum
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8898

Abstract

This study aims to determine the Influence of Social Media Marketing on Purchasing Decisions with Consumer Satisfaction as an Intervening Variable at Rumah Tandatangan. The analysis method used in this study is using an instrument test, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely T Test and Path Analysis. The results of the study indicate that Social Media Marketing Affects Consumer Satisfaction at Rumah Tandatangan, Social Media Marketing Affects Purchasing Decisions at Rumah Tandatangan, Consumer Satisfaction Does Not Affect Purchasing Decisions at Rumah Tandatangan, Social Media Marketing Does Not Affect Purchasing Decisions with Consumer Satisfaction as an Intervening Variable at Rumah Tandatangan.
Co-Authors Afriansyah Dewa, Bagas Cahyadi, Willy Cici Puspaningrum