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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat eCo-Fin The International Journal of Education Management and Sociology Jurnal Internasional
Slameta, Jaka
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Religion Humanities Economics, Econometrics & Finance Education Health Professions Physics Public Health Social Sciences

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Pengaruh Motivasi Kerja dan Kompensasi Terhadap Kinerja Karyawan Pada PT. Selalu Sukses Prima Tangerang Sopiah, Laelatus; Sumardi, Sumardi; Slameta, Jaka
eCo-Fin Vol. 4 No. 3 (2022): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v4i3.2724

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan kompensasi terhadap kinerja karyawan pada PT. Selalu Sukses Prima Tangerang. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei dan analisis regresi linear berganda. Sampel dalam penelitian ini berjumlah 70 orang karyawan yang diambil secara sensus. Hasil uji validitas dan reliabilitas menunjukkan bahwa seluruh instrumen penelitian memenuhi syarat kelayakan. Berdasarkan uji parsial (t test), variabel motivasi kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan (t hitung = 4,916; sig. = 0,000), begitu pula variabel kompensasi (t hitung = 2,513; sig. = 0,014). Uji simultan (F test) juga menunjukkan bahwa keduanya secara bersama-sama berpengaruh signifikan terhadap kinerja (F hitung = 12,237; sig. = 0,000). Namun, dalam model regresi berganda, hanya motivasi kerja yang terbukti signifikan secara dominan. Nilai koefisien determinasi (R²) sebesar 0,268 menunjukkan bahwa 26% variasi kinerja karyawan dapat dijelaskan oleh motivasi dan kompensasi, sementara sisanya dipengaruhi oleh faktor lain seperti lingkungan kerja. Implikasi manajerial menekankan pentingnya optimalisasi motivasi intrinsik serta evaluasi sistem kompensasi sebagai strategi peningkatan kinerja.
Analysis of Marketing Mix In Enhancing The Marketing Of UMKM Kue Podeng Enin, Tigaraksa District, Tangerang Regency Slameta, Jaka; Dirgantoro , Bagus; Setiawan, Aries; Birawan, I Gusti; Sumardi, Sumardi
The International Journal of Education Management and Sociology Vol. 4 No. 4 (2025): July - August : The International Journal of Education Management and Sociology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i4.230

Abstract

Kue Podeng is a traditional cake made from wheat flour, grated coconut, and sugar. It is relatively simple to prepare: the mixed dough is poured into molds and cooked until done. This culinary product is well known among the residents of Tigaraksa, Tangerang Regency, as it is an original local delicacy that has been around for decades. Currently, the business is managed by the third generation of the family. In terms of taste, kue podeng is sweet with a soft texture, and its price remains highly affordable for the local community. Despite being the only business that produces and sells this product in the area, the development of the kue podeng micro, small, and medium enterprise (UMKM) appears stagnant. Like all business actors—whether on a small or large scale the goal is to grow the business and generate profit, which ultimately contributes to the welfare of the entrepreneurs. This study aims to examine strategies to improve the marketing of this UMKM through a detailed analysis using the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence). The research is based on qualitative data collected through field interviews and observations. The findings are expected to provide significant contributions to the marketing development of Kue Podeng Enin and offer valuable insights for stakeholders, including UMKM actors, the government, investors, and the broader community. This research is categorized as field research, where data is collected directly from the site by observing various relevant issues. The study was conducted at UMKM Kue Podeng Enin, located in Tigaraksa District, Tangerang Regency. Data collection methods included field observation, interviews, and documentation, with interviews serving as the primary research instrument.
Analysis of Marketing Mix In Enhancing The Marketing Of UMKM Kue Podeng Enin, Tigaraksa District, Tangerang Regency Slameta, Jaka; Dirgantoro , Bagus; Setiawan, Aries; Birawan, I Gusti; Sumardi, Sumardi
The International Journal of Education Management and Sociology Vol. 4 No. 4 (2025): July - August : The International Journal of Education Management and Sociology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i4.230

Abstract

Kue Podeng is a traditional cake made from wheat flour, grated coconut, and sugar. It is relatively simple to prepare: the mixed dough is poured into molds and cooked until done. This culinary product is well known among the residents of Tigaraksa, Tangerang Regency, as it is an original local delicacy that has been around for decades. Currently, the business is managed by the third generation of the family. In terms of taste, kue podeng is sweet with a soft texture, and its price remains highly affordable for the local community. Despite being the only business that produces and sells this product in the area, the development of the kue podeng micro, small, and medium enterprise (UMKM) appears stagnant. Like all business actors—whether on a small or large scale the goal is to grow the business and generate profit, which ultimately contributes to the welfare of the entrepreneurs. This study aims to examine strategies to improve the marketing of this UMKM through a detailed analysis using the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence). The research is based on qualitative data collected through field interviews and observations. The findings are expected to provide significant contributions to the marketing development of Kue Podeng Enin and offer valuable insights for stakeholders, including UMKM actors, the government, investors, and the broader community. This research is categorized as field research, where data is collected directly from the site by observing various relevant issues. The study was conducted at UMKM Kue Podeng Enin, located in Tigaraksa District, Tangerang Regency. Data collection methods included field observation, interviews, and documentation, with interviews serving as the primary research instrument.
ANALISIS SWOT DAN PELUANG PASAR UMKM TAHU TEMPE IBU EUIS DI DESA SODONG KECAMATAN TIGARAKSA Purnawan, Lesna; Setiawan, Aries; Juhaeni, Unes; Slameta, Jaka; Sundoro, Aries
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37163

Abstract

Tahu Tempe adalah salah satu produk olahan kedelai yang populer karena kaya akan nutrisi dan harganya terjangkau. Biasanya tahu dan tempe dikonsumsi sebagai lauk pendamping makanan utama atau sebagai camilan. Proses pembuatan yang relatif sederhana serta harga yang ekonomis membuat tempe banyak diminati oleh konsumen. Saat ini, perkembangan industri tahu tempe sangat penting karena dapat meningkatkan pendapatan, kesejahteraan, dan menciptakan peluang kerja bagi masyarakat. Tujuan dari penelitian ini untuk mengkaji strategi pemasaran usaha industri tahu tempe secara komprehensif menggunakan analisis SWOT (Strength, Weakness,Opportunity, Threat) data yang digunakan dalam penelitian ini menggunakan data kualitatif, dari hasil wawancara dan observasi dilapangan. Analisis SWOT membandingkan faktor internal, seperti kekuatan dan kelemahan, dengan faktor eksternal, seperti peluang dan ancaman. Faktor internal ditempatkan dalam matriks yang disebut Internal Strategic Factor Analysis Summary (IFAS), sedangkan faktor eksternal ditempatkan dalam matriks yang dikenal sebagai External Strategic Factor Analysis Summary (EFAS). Penelitian ini diharapkan dapat memberikan kontribusi yang signifikan dalam merancang strategi keunggulan bersaing yang optimal dan berkelanjutan bagi Pabrik Tahu Tempe Ibu Euis. Selain itu, hasil penelitian ini juga diharapkan mampu memberikan wawasan berharga bagi para pemangku kepentingan, seperti pelaku UMKM, investor, dan pemerintah, dalam mendukung pertumbuhan dan perkembangan UMKM di Indonesia. Penelitian ini tergolong dalam kategori penelitian lapangan, di mana data dikumpulkan langsung di lokasi dengan menyelidiki berbagai masalah yang relevan. Penelitian ini dilakukan pada sektor UMKM, khususnya di pabrik tahu tempe. UMKM Tahu Tempe Ibu Euis di Desa Sodong, Kecamatan Tigaraksa, Kabupaten Tangerang. Metode pengumpulan data yang digunakan mencakup observasi, wawancara, dan dokumentasi, dengan wawancara sebagai instrumen utama.
Co-Authors Birawan, I Gusti Dirgantoro , Bagus Juhaeni, Unes Purnawan, Lesna Setiawan, Aries Sopiah, Laelatus Sumardi . Sundoro, Aries