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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Management Science and Information Technology (IJMSIT) Journal of Artificial Intelligence and Digital Business Jurnal Gici Jurnal Keuangan dan Bisnis Indonesian Research Journal on Education
Juhaeni, Unes
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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PERAN FINANCIAL LITERACY DALAM MENINGKATKAN FINANCIAL WELL-BEING DI ERA DIGITAL I Gusti Kade Birawan; Hidayat, Rahmat; Juhaeni, Unes
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 16 No 2 (2024): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v16i2.357

Abstract

This study examines the role of financial literacy in improving digital financial well-being among Indonesian youth, considering financial behavior as a mediating variable and risk perception in fintech usage. Using a quantitative survey method, data was collected from 300 respondents aged 18-35 years old who actively use fintech to manage personal finances. Multiple linear regression analysis shows that financial literacy has a significant influence on digital financial well-being, where individuals with higher financial literacy tend to have better financial well-being. Financial behavior proved to be an important mediating variable in linking financial literacy with digital financial well-being, while risk perception negatively influenced the relationship. This result is in line with Protection Motivation Theory which explains that financial literacy helps individuals deal effectively with digital financial risks. The findings have practical implications for formulating more effective digital financial education strategies, as well as making theoretical contributions to the financial management literature. Future research is recommended to explore other factors such as social support and cultural factors in digital financial literacy .
Are We Ready for the Future of Work? HR Strategies for AI Literacy and Digital Competency Development Juhaeni, Unes
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2122

Abstract

This study examines the role of AI literacy and digital competence in enhancing organizational readiness, adaptability, and productivity within the industrial and SME sectors of Banten Province, Indonesia. Responding to the gap in existing literature that often emphasizes infrastructure over human capital adaptability, the research employs a mixed-methods approach, integrating survey data from 312 employees and managers with qualitative insights from in-depth interviews. Statistical analyses reveal that AI literacy significantly strengthens change readiness, particularly in organizations fostering an adhocracy-oriented culture, while targeted, context-specific training programs substantially improve digital competence and stimulate operational innovation. Furthermore, the productivity gains from AI literacy are shown to be contingent upon organizational structures that enable experimentation and adaptive learning. These findings challenge deterministic technology adoption models, demonstrating that leadership commitment and cultural agility can compensate for resource constraints in emerging market contexts. The study contributes theoretically by advancing HRM discourse on cultural mediation in digital transformation and offers practical guidance for workforce-centered strategies that do not rely exclusively on high-capital technological investments. While geographically and temporally bounded, the results provide a foundation for comparative, longitudinal, and causal studies exploring AI readiness in diverse socio-economic settings.
The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables Sutomo, Sutomo; Sumardi, Sumardi; Purnawan, Lesna; Juhaeni, Unes
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5651

Abstract

The development of social media has significantly influenced the way companies establish relationships with their consumers, In an increasingly competitive environment, marketing strategies that involve direct interaction through digital platforms are becoming more crucial for building brand loyalty. This study aims to understand how promotional activities through social media can strengthen consumer loyalty, by considering brand trust and perceptions of brand value as mediating factors that connect these elements. After the raw data had been collected and analyzed through a process that included picking out active Instagram users, we selected those who have followed skincare brand accounts and bought products right after exposure to promotional information. Utilizing SmartPLS software for Structural Equation Modeling, it was found that the quality of a message, visual impact and social interaction represent the three factors which have great influence on whether trust is established or else there will be positive or negative evaluation for your brand. Trust, which builds up from good experiences and consistent communication, as it turns out leads to emotional connections. With these connections in place, it becomes easier to stick around and harder to leave--for repeated generic preferences over time. Also, perceptions of product value and quality serve as reinforcing factors in shaping repeat purchase decisions. The research findings suggest that successful marketing strategies can not only be based on the frequency of social media appearances, but should instead see how relationships are actively and authentically fostered. Enterprises that keep up two-way communication and give consistent experiences will have a better chance for higher customer loyalty. These findings lay a necessary groundwork for business practitioners to design digital approaches less reliant on random solitude and more enabled through social relationships.
Improving Lecturer Performance Human Resource Development to Achieve the Vision and Mission of Faculty of Economics and Business: Case Study of Tangerang Raya University Sundoro, Aries; Hariri, Hariri; Irwansyah, Novi; Juhaeni, Unes; Purnawan, Lesna
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2378

Abstract

This study aims to analyze the improvement of lecturers' performance, focusing on aspects of performance measurement and professionalism. The research uses a qualitative approach to depict the phenomena occurring in the field. Data collection techniques include triangulation through in-depth interviews with key informants, surveys, observation of actual events in the research field, and document studies, such as photographs, meeting notes, videos, and other social media content to supplement the actual data. The conclusion indicates that the performance of lecturers at the FEBI Faculty of Tangerang Raya University in Tangerang can be enhanced by recruiting qualified non-permanent lecturers with specialized skills in their fields. Other efforts include providing training and workshops for the FEBI lecturers, as well as implementing an E-Learning system to support the development of human resources aligned with the university's vision and mission.
ANALISIS SWOT DAN PELUANG PASAR UMKM TAHU TEMPE IBU EUIS DI DESA SODONG KECAMATAN TIGARAKSA Purnawan, Lesna; Setiawan, Aries; Juhaeni, Unes; Slameta, Jaka; Sundoro, Aries
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37163

Abstract

Tahu Tempe adalah salah satu produk olahan kedelai yang populer karena kaya akan nutrisi dan harganya terjangkau. Biasanya tahu dan tempe dikonsumsi sebagai lauk pendamping makanan utama atau sebagai camilan. Proses pembuatan yang relatif sederhana serta harga yang ekonomis membuat tempe banyak diminati oleh konsumen. Saat ini, perkembangan industri tahu tempe sangat penting karena dapat meningkatkan pendapatan, kesejahteraan, dan menciptakan peluang kerja bagi masyarakat. Tujuan dari penelitian ini untuk mengkaji strategi pemasaran usaha industri tahu tempe secara komprehensif menggunakan analisis SWOT (Strength, Weakness,Opportunity, Threat) data yang digunakan dalam penelitian ini menggunakan data kualitatif, dari hasil wawancara dan observasi dilapangan. Analisis SWOT membandingkan faktor internal, seperti kekuatan dan kelemahan, dengan faktor eksternal, seperti peluang dan ancaman. Faktor internal ditempatkan dalam matriks yang disebut Internal Strategic Factor Analysis Summary (IFAS), sedangkan faktor eksternal ditempatkan dalam matriks yang dikenal sebagai External Strategic Factor Analysis Summary (EFAS). Penelitian ini diharapkan dapat memberikan kontribusi yang signifikan dalam merancang strategi keunggulan bersaing yang optimal dan berkelanjutan bagi Pabrik Tahu Tempe Ibu Euis. Selain itu, hasil penelitian ini juga diharapkan mampu memberikan wawasan berharga bagi para pemangku kepentingan, seperti pelaku UMKM, investor, dan pemerintah, dalam mendukung pertumbuhan dan perkembangan UMKM di Indonesia. Penelitian ini tergolong dalam kategori penelitian lapangan, di mana data dikumpulkan langsung di lokasi dengan menyelidiki berbagai masalah yang relevan. Penelitian ini dilakukan pada sektor UMKM, khususnya di pabrik tahu tempe. UMKM Tahu Tempe Ibu Euis di Desa Sodong, Kecamatan Tigaraksa, Kabupaten Tangerang. Metode pengumpulan data yang digunakan mencakup observasi, wawancara, dan dokumentasi, dengan wawancara sebagai instrumen utama.
Co-Authors Hariri, Hariri I Gusti Kade Birawan Irwansyah, Novi Purnawan, Lesna Rahmat Hidayat Setiawan, Aries Slameta, Jaka Sumardi . Sundoro, Aries Sutomo Sutomo