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All Journal Riwayat: Educational Journal of History and Humanities
Syaifuddin, Makmun
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Humanities Education Social Sciences

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Customer Journey of Albanna.Id Muslim Fashion Store on Instagram Social Media in Karanganyar Regency Syaifullah, Jahid; Martomo, Yitno Puguh; Syaifuddin, Makmun
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.45436

Abstract

Albanna.Id merupakan salah satu toko busana muslim besar yang ada di Kabupaten Karanganyar. Kehebatan toko busana muslim Albanna.Id tidak lepas dari optimalisasi promosi di media sosial Instagram. Dengan jumlah pengikut hampir dua puluh ribu di media sosial Instagram, memungkinkan toko busana muslim Albanna.Id mampu meraih posisi kepercayaan yang tinggi bagi para konsumen di wilayah Kabupaten Karanganyar. Dalam upaya untuk menarik konsumen yang loyal, penelitian ini mengungkap strategi Albanna.Id dalam menganalisis pengalaman konsumen dalam berbelanja. Salah satu strategi yang dilakukan oleh Albanna.Id adalah memahami perilaku konsumen dalam tahap pembelian, dan memetakan pengalaman konsumen dalam pembelian produk. Dengan metode studi kasus, data diperoleh dengan cara wawancara mendalam kepada 50 pelanggan Albanna.Id dan telah menggunakan produknya selama lebih dari dua tahun. Temuan penelitian ini adalah dengan adanya customer journey, pemilik toko dapat menganalisis pengalaman pelanggan dalam berinteraksi dengan pemilik toko atas produk yang beredar di masyarakat. Penggambaran peta perjalanan pelanggan menyatakan bahwa pengguna merasa puas berbelanja di toko muslim Albanna.id karena kualitas bahan dan harga yang cenderung terjangkau bagi masyarakat di sekitar Kabupaten Karanganyar.
Shifting Dynamics of Organizational Culture In Tourism Service Companies In The City Of Surakarta Wibiyanto*, Agung; Syaifullah, Jahid; Syaifuddin, Makmun; Ikawati, Ratna
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38108

Abstract

The aim of this research is to review the dynamics of organizational culture in tourism service companies in the city of Surakarta and also explain the shift in direction of existing organizational culture. In conducting this research, the Organizational Culture Assessment Instrument (OCAI) was used to assess the condition of the actual company culture and the preferred culture that the company desires to have. It also measures the six dimensions of OCAI and assesses the cultural characteristics of the three samples of tourism service companies in the city of Surakarta. The results of this research show that currently the cultural profile of the three tourism service companies in Solo tends towards a fairly large clan culture pattern and secondly this is followed by a hierarchical culture which also dominates. Meanwhile, the culture that is expected in the next 5 years has shown that the cultural tendencies of hierarchy, adocracy and also the market, considering that in these three patterns of cultural tendencies, considering that the relationship is quite intense and sustainable in accordance with the hierarchical rank levels in each company, will provide greater benefits. intense and certainty in the future of the company regardless of the clan in the three tourism service companies and also some hopes to be increasingly able to compete innovatively by utilizing existing information technology and providing new services to consumers in accordance with what is in the culture adocracy and also culture in the market which is projected for the next 5 years along with a hierarchical culture.
Co-Authors Ikawati, Ratna Syaifullah, Jahid Wibiyanto*, Agung Yitno Puguh Martomo