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p-Index From 2020 - 2025
0.408
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All Journal Global Education Journal Banking & Management Review
Nurhasanah, Intan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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MBKM Policy Study: Independent Learning Curriculum Policy Analysis in the Indonesian Language Study Program Islamic University of Nusantara Bandung Nurhasanah, Intan; Meliyanti, Meliyanti; Sumarni, Sri; Wasliman, Eva Diana; Wasliman, Iim
Global Education Journal Vol. 3 No. 2 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i2.817

Abstract

The Merdeka Belajar Kampus Merdeka (MBKM) policy is expected to be able to answer the challenges of higher education in facing the demands of a dynamic world of work. This study aims to analyze the implementation of the MBKM policy in the Indonesian Language Education Study Program at Universitas Islam Nusantara Bandung. The approach used is descriptive qualitative with a policy study design, referring to the POAC managerial function (Planning, Organizing, Actuating, and Controlling). Data were collected through in-depth interviews, documentation studies, and participatory observations of lecturers, students, and study program managers. The results show that the MBKM policy has been implemented through various programs such as Teaching Campus and student entrepreneurship, but still faces obstacles such as cross-institutional coordination and limited technical understanding among students. Periodic evaluation and outcome-based curriculum adjustments are important strategies in addressing these challenges. This study concludes that the implementation of MBKM shows a positive direction, but still needs institutional strengthening, increased human resource competence, and integrated information system support. The findings are expected to be a reference for stakeholders in formulating higher education policies that are more adaptive and contextual.
The Role of Employer Branding in Employee Retention: A Bibliometric Perspective Nurhasanah, Intan; Qolby, Aufa Abiyya
Banking & Management Review Vol. 13 No. 1: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v13i1.934

Abstract

Introduction/Main Objectives: Employer branding is a vital strategy in human resource management, addressing both talent attraction and retention. While its role in recruitment is well-documented, its impact on employee retention is underexplored, especially in the context of technological advancements and workforce diversity. Background Problems: Organizations face challenges in retaining employees due to evolving workforce expectations, hybrid work models, and increased competition for talent. How employer branding can mitigate turnover and foster loyalty remains a critical question for modern organizations. Novelty: This study integrates bibliometric analysis with practical insights, highlighting emerging trends such as hybrid work, diversity, and technology integration. It identifies research gaps in sector-specific branding strategies and the unique needs of gig economy workers and millennials, providing a more comprehensive understanding. Research Methods: A bibliometric analysis of 372 articles published from 2000 to 2024 was conducted using VOSviewer software. Data were categorized into themes such as employee engagement, job satisfaction, and digital transformation. Finding/Results: Employer branding improves employee retention by fostering engagement, promoting a positive work culture, and leveraging technology. Emerging themes like inclusivity and hybrid work reflect modern workforce needs, while gaps remain in sector-specific strategies. Conclusion: Strong employer branding reduces turnover and enhances competitiveness. Organizations must adopt holistic strategies aligning values with employee needs, fostering inclusivity, and utilizing technology. Future research should explore sector-specific and technology-driven branding strategies. 
Co-Authors Iim Wasliman Meliyanti, Meliyanti Qolby, Aufa Abiyya Sri Sumarni Wasliman, Eva Diana