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All Journal Journal of English Language and Education
Beru Sembiring, Inggrid Gavrila
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Languange, Linguistic, Communication & Media Other

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A Comparative Analysis of Buzzer and Non-Buzzer Comment on Prabowo’s Instagram Posts Sinaga, Tantiara Fiesta; Beru Sembiring, Inggrid Gavrila; Rangkuti, Rahmadsyah
Journal of English Language and Education Vol 10, No 4 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i4.913

Abstract

This study examines the stylistic differences between buzzer and non-buzzer hate comments on Prabowo’s Instagram posts during the 2024 Indonesian presidential election campaign. The objective is to identify distinct linguistic features used by buzzers and ordinary users in expressing hate or criticism. This qualitative descriptive research applies Searle’s Speech Act Theory and a comparative stylistic analysis. Data were collected from Instagram using manual classification and analyzed based on five speech act categories. The findings show that buzzer comments are typically short, slogan-like, emotionally charged, and repetitive, dominated by assertive speech acts. In contrast, non-buzzer comments are more varied in tone and form, reflecting personal opinion, satire, and critical reflection. This study concludes that buzzer discourse tends to serve persuasive and propagandistic purposes, while non-buzzer discourse reflects more authentic and individual political expression.
Critical Discourse Analysis of How Online News Construct Public Opinion During Campaigns Sinaga, Tantiara Fiesta; Beru Sembiring, Inggrid Gavrila; Putri, Dian Marisha
Journal of English Language and Education Vol 10, No 6 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i6.1696

Abstract

In the digital age, online news platforms significantly shape public opinion, especially during political campaigns. However, little attention has been given to how linguistic and ideological strategies in online journalism construct meanings that influence democratic perception. This study investigates how Kompas, CNN Indonesia, and BBC News construct public opinion during the 2024 Indonesian presidential campaign using Norman Fairclough’s three-dimensional model of Critical Discourse Analysis (CDA). Through qualitative analysis, the study examines textual, discursive, and sociocultural dimensions to reveal how media discourse emphasizes campaign scale, continuity, and spectacle over substantive policy debates. Findings indicate that online news constructs campaigns as performances of mobilization and legitimacy, reinforcing dominant narratives of stability and progress. The study concludes that online news does not merely report politics but actively shapes democratic understanding through linguistic framing and ideological representation.
Co-Authors PUTRI, DIAN MARISHA Rangkuti, Rahmadsyah Sinaga, Tantiara Fiesta