Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
Vira Syavina
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Customer Engagement Mediation in the Relationship between Brand Image and Customer Satisfaction towards Customer Loyalty in Pahawang Island, Lampung Vira Syavina; Maulana Agung P; May Roni
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2054

Abstract

The diverse natural and cultural wealth in Indonesia has the potential to attract local and foreign tourists to support tourism development. This studies goal to check the impact of customer engagement mediation in the connection among brand image and customer satisfaction on customer loyalty. This study is based on consumer behavior theory and uses a quantitative approach through explanatory research stages. The specimen mode uses purposive sampling with the Cochran formula, so that 96 respondents are obtained. Data were collected by distributing questionnaires to visitors to Pahawang Island and the data were anatomize use smartPLS 4.0. The anatomize techniques used include outer model tests, iner model tests, and hypothesis tests. The studie outcome represent that brand image and customer satisfaction have a positive and significant effect on customer loyalty. Then the outcome of the studi also explain that customer engagement is able to mediate the relationship among brand image and customer satisfaction on customer loyalty in Pahawang Island, Lampung.
Co-Authors Maulana Agung P May Roni