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Halimah, Elma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH DISKON TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK CAMILLE BEAUTY Halimah, Elma; Musadad, Anwar
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

This study aims to examine the effect of discounts on purchasing decisions for Camille Beauty products. The increasing market competition demands companies to develop effective marketing strategies, one of which is through offering discounts. Based on an associative study with a quantitative approach, data were collected through online questionnaires distributed to Camille Beauty consumers. The results of the simple regression analysis showed that discounts have a significant and positive effect on purchasing decisions, with a coefficient of determination (R²) of 39.1%. This means that 39.1% of the variability in purchasing decisions can be explained by the discount variable. These findings indicate that the larger the discount offered, the higher the tendency for consumers to purchase Camille Beauty products.
PENGARUH DISKON TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK CAMILLE BEAUTY Halimah, Elma; Musadad, Anwar
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of discounts on purchasing decisions for Camille Beauty products. The increasing market competition demands companies to develop effective marketing strategies, one of which is through offering discounts. Based on an associative study with a quantitative approach, data were collected through online questionnaires distributed to Camille Beauty consumers. The results of the simple regression analysis showed that discounts have a significant and positive effect on purchasing decisions, with a coefficient of determination (R²) of 39.1%. This means that 39.1% of the variability in purchasing decisions can be explained by the discount variable. These findings indicate that the larger the discount offered, the higher the tendency for consumers to purchase Camille Beauty products.
LITERATURE REVIEW: OPTIMALISASI SISTEM ABSENSI DIGITAL DALAM MENINGKATKAN PRODUKTIVITAS KERJA (STUDI PADA PT PUPUK KUJANG) Halimah, Elma; Lumban Batu, Reminta
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

The implementation of digital attendance systems is increasingly common in the industrial sector to improve employee discipline and productivity. PT Pupuk Kujang has adopted this system to optimize attendance tracking and operational efficiency. A literature review of 10 scientific journals shows that digital attendance using biometrics, facial recognition, and geolocation can minimize data manipulation, increase transparency, and simplify attendance reporting. Studies also emphasize that integrating digital attendance with HR systems, offering flexible attendance settings, and providing employee training significantly enhance system effectiveness. However, challenges such as technical issues, user resistance, and infrastructure limitations must be addressed. For PT Pupuk Kujang, optimizing digital attendance can be achieved through cloud-based system development, network infrastructure upgrades, and linking attendance records to incentive policies. By overcoming these challenges, PT Pupuk Kujang can maximize the benefits of its digital attendance system. An effective system not only improves individual accountability but also strengthens overall work productivity and enhances human resource management within the company.
LITERATURE REVIEW: OPTIMALISASI SISTEM ABSENSI DIGITAL DALAM MENINGKATKAN PRODUKTIVITAS KERJA (STUDI PADA PT PUPUK KUJANG) Halimah, Elma; Lumban Batu, Reminta
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The implementation of digital attendance systems is increasingly common in the industrial sector to improve employee discipline and productivity. PT Pupuk Kujang has adopted this system to optimize attendance tracking and operational efficiency. A literature review of 10 scientific journals shows that digital attendance using biometrics, facial recognition, and geolocation can minimize data manipulation, increase transparency, and simplify attendance reporting. Studies also emphasize that integrating digital attendance with HR systems, offering flexible attendance settings, and providing employee training significantly enhance system effectiveness. However, challenges such as technical issues, user resistance, and infrastructure limitations must be addressed. For PT Pupuk Kujang, optimizing digital attendance can be achieved through cloud-based system development, network infrastructure upgrades, and linking attendance records to incentive policies. By overcoming these challenges, PT Pupuk Kujang can maximize the benefits of its digital attendance system. An effective system not only improves individual accountability but also strengthens overall work productivity and enhances human resource management within the company.
Co-Authors Anwar Musadad Lumban Batu, Reminta