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All Journal Jurnal Dehasen Untuk Negeri Journal of Management, Economic, and Accounting
Lestari, Anggun Ayu
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

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Pelaksanaan Gotong Royong Dalam Meningkatkan Perilaku Hidup Bersih Di Kelurahan Pematang Gubernur: KKN-T Unived 2025 Lestari, Anggun Ayu; Oktafia, Berliana; Illahi, Jerry Kurnia; Sadewo, Panji; Qhumayira, Tharisa; Hanila, Siti; Susena, Karona Cahya; Suwarni, Suwarni
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.9113

Abstract

The Thematic Community Service Program (KKN-T) of Dehasen University Bengkulu Group 12 in 2025 was held in RT007/RW04 Pematang Gubernur Village, Muara Bangkahulu District, Bengkulu City, from June 11 to July 4, 2025. This program aims to improve clean living behavior and strengthen mutual cooperation in the community. The main problem faced is the low level of public awareness in littering, which results in a dirty environment and clogged gutters, especially during the rainy season. The methods used include initial observation, socialization, direct implementation, and assistance in environmental cleanliness mutual cooperation activities. KKN-T students together with local officials were actively involved in cleaning yards, public roads, gutters from garbage and weeds. The results of the activity showed an increase in community participation and awareness of the importance of maintaining cleanliness and preserving the culture of mutual cooperation. It is hoped that this activity can create a clean, healthy, beautiful environment, and free from disease and flood disasters, as well as strengthen the sense of ownership and responsibility of the community towards their environment.
The Influence Of Electronic Word Of Mouth (E-Wom) And Price On The Purchase Intention Of Generation Zconsumers In The Tiktok Shop Marketplace Lestari, Anggun Ayu; Abi , Yudi Irawan; Hanila, Siti
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1006

Abstract

The rapid development of technology and information today has changed the way consumers shop. The convenience of accessing information through the internet allows consumers to find the products they need more easily. In this regard, TikTok Shop has become a very popular marketplace among Generation Z in Bengkulu City. The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and price on the purchase intention of Generation Z consumers in the TikTok Shop marketplace. The sample in this study consisted of 120 TikTok Shop users in Bengkulu City. Data were collected through questionnaires and analyzed using a quantitative approach. The results of the regression analysis show that the regression equation is: Y = 6.224 + 0.283X1 + 0.885X2 + e. Electronic word of mouth has a significant effect on the purchase intention of Generation Z consumers in the TikTok Shop marketplace, with a significance value of 0.021 < 0.05. Price also has a significant effect, with a significance value of 0.000 < 0.05. Both electronic word of mouth and price simultaneously have a significant effect on the purchase intention of Generation Z consumers in the TikTok Shop marketplace, with a significance value of 0.000 < 0.05. Based on the results of the study, it was found that the price variable (X2) has the greatest influence on the purchase intention of Generation Z consumers in the TikTok Shop marketplace. This indicates that consumers tend to be more attracted to prices that are more affordable compared to those in physical stores or other marketplaces.
Co-Authors Abi , Yudi Irawan Hanila, Siti Illahi, Jerry Kurnia Karona Cahya Susena, Karona Cahya Oktafia, Berliana Qhumayira, Tharisa Sadewo, Panji Suwarni Suwarni