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All Journal Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian
Yazid AR, M.
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Humanities Economics, Econometrics & Finance Education Mathematics

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Consumer Preferences Towards Halal Product Purchase Decisions with Purchase Intention as a Mediating Variable hismendi, hismendi; Nasir, Muhammad; Yazid AR, M.
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 6 No. 2 (2025): Jurnal Hurriah: Journal of Educational Evaluation and Research
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56806/jh.v6i2.229

Abstract

This study explores the factors influencing halal product purchase decisions among the Muslim community in Lhokseumawe, with purchase intention acting as a mediating variable. The research is motivated by the growing demand for halal products and the need to understand consumer behavior in Muslim-majority regions. The main objective is to examine how product quality, halal assurance, price, and consumer trust affect both purchase intention and the final purchase decision. A quantitative method was employed, using a sample of 152 respondents selected through snowball sampling from a population of 188,888 Muslim residents. Data were analyzed using Structural Equation Modeling with a confirmatory approach. The findings indicate that product quality, halal assurance, price, and consumer trust all have a significant and positive impact on purchase intention. In turn, purchase intention significantly influences actual purchase decisions. Moreover, purchase intention effectively mediates the relationship between the influencing factors and the purchase decision. The study concludes that integrated marketing strategies emphasizing quality, price competitiveness, halal certification, and trust development are essential to strengthen consumer engagement and expand the halal product market in similar demographic settings.
ANALISA PENGARUH PANDEMI COVID 19 TERHADAP TINGKAT PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI LHOKSEUKON KABUPATEN ACEH UTARA Muzahid, Mukhlisul; Yazid AR, M.
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5022

Abstract

Abstract: The Covid-19 pandemic has caused a very significant decline in the turnover of Micro, Small and Medium Enterprises (MSMEs). This study aims to and analyze how much influence the Covid-19 pandemic has on the income of Micro, Small and Medium Enterprises (MSMEs) in Lhokseukon, North Aceh Regency. The research method used is descriptive quantitative method, using primary data sources through questionnaires and secondary from references to previous research results and online news that are directly related this research.This research stage starts from a preliminary survey to the market area and interviews with business actors to obtain information about the business and income level of MSMEs. In this study using the Linear Regression Analysis method with the consideration that the pattern of relationships between variables in the study is correlative and causal. This model will be able to answer the form of research problems so that the goal can be achieved, namely measuring how much influence the Covid 19 pandemic has on MSME business income. Respondents in this study were MSME business actors totaling 85 respondents with a purposive sampling approach. The results show that simultaneously and partially independent variables have a significant effect on the dependent variable.Keywords: Income, UMKM, Covid-19, Pandemic.
Co-Authors Hismendi, Hismendi Muhammad Nasir Mukhlisul Muzahid