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All Journal Annals of Human Resource Management Research Jurnal Global Ilmiah
Gabriella, Joanna
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Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology Social Sciences

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Analisis pengaruh brand image dan product design terhadap purchase decision (Studi empiris: Konsumen Scarlett di DKI Jakarta) Thamrin, Hendi; Sanjaya, William; Gabriella, Joanna
Jurnal Global Ilmiah Vol. 1 No. 6 (2024): Jurnal Global Ilmiah
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/jgi.v1i6.59

Abstract

Perkembangan industri kosmetik di dunia, diikuti dengan pilihan produk dengan desain yang semakin beragam mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk memberikan bukti empiris dari hubungan pengaruh brand image dan product design terhadap keputusan pembelian. Populasi yang digunakan dalam penelitian ini adalah konsumen Scarlett di DKI Jakarta. Teknik yang digunakan adalah nonprobability sampling untuk mendapatkan responden seluruh konsumen Scarlett di Jakarta. Kuesioner yang diolah berasal dari responden yang merupakan konsumen Scarlett. Metode analisis data menggunakan Smart PLS. Penelitian ini akan memberikan bukti empiris ada pengaruh antara brand image, produk design dan juga keputusan pembelian.
The mediating role of crew health in service quality Gabriella, Joanna; Setiawan, Edhie Budi; Octora, Theresye Yoanyta; Kholdun, Amrulloh Ibnu; Agusinta, Lira
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3410

Abstract

Purpose: This study examines the relationship between ship chandler service quality (specifically responsiveness, reliability, and product quality) and crew satisfaction, with crew health as a mediating variable. The research highlights the critical role of ship chandler services in supporting crew well-being, especially when access to essential supplies was restricted. Research Methodology: This quantitative study surveyed 150 crew members from 52 PIS-owned vessels using PMSol services, selected through purposive sampling, and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings reveal that crew satisfaction is significantly influenced by responsiveness, reliability, and product quality. Moreover, crew health acts as a mediating variable, strengthening the impact of service and product quality on satisfaction. High-quality, reliable, and responsive services (both directly and indirectly) enhance crew happiness and well-being. Conclusions: Ship chandler services that are responsive, reliable, and provide high-quality products not only meet logistical needs but also enhance crew well-being and satisfaction. Recognizing crew health as a key factor can help maritime service providers design more human-centered support systems, especially during challenging times like a pandemic. Limitations: The study focuses solely on crew members aboard PIS-owned vessels using PMSol services, which may limit the generalizability of the findings to other companies or contexts. Contribution: Study highlights crew health as key mediator, linking service quality to satisfaction in maritime services.
Co-Authors Agusinta, Lira Edhie Budi Setiawan, Edhie Budi Hendi Thamrin Kholdun, Amrulloh Ibnu Octora, Theresye Yoanyta William Sanjaya