Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends International Journal of Environmental Communication (ENVICOMM)
Shafa Kamiliya
Unknown Affiliation
Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Copywriting Structure Based on Direct Persuasive in Instagram Posts of Hari Peduli Sampah Nasional 2024 Komunitas Ciliwung Depok Dian Nurdiansyah; Shafa Kamiliya; Melody; Febriyanti
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 2 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i2.7698

Abstract

In the digital age, copywriting strategies also need to adapt to the popular trends and language among the target audience. Audiences on Instagram, especially the younger generation, are more interested in casual, interactive, and personalized language styles. Copywriting as a persuasive technique and communication strategy has become one of the most effective tools in the digital age, especially on platforms like Instagram. The copywriting structure consists of a headline, tagline (subheadline), body copy, and call to action (CTA), all of which will be integrated into one unit and encourage the audience to understand the message conveyed. The use and clarity of the copywriting structure on “Komunitas Ciliwung Depok” as an environmental care community in addition to having a direct existence, they also form a virtual-based community with an Instagram account. The content of the National Waste Care Day 2024 is the object of research that discusses the structure of copywriting; this is based on the consideration that the existence of waste is often a major problem for humans due to acts of indifference to the environment and ecosystems, especially river ecosystems which play a vital role for human life in fact. In this study, researchers used a qualitative approach with virtual observation techniques and documentation to collect data while in the field and peer debriefing to validate field findings (data). This ensured that the research results could be measured and were highly independent, not related to or affected by conditions that make this research biased.
Analysis of Hashtag Utilization Based on Campaigns on the Instagram Account of the Ciliwung Depok Community Dian Nurdiansyah; Shafa Kamiliya; Muslim Muslim
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.410

Abstract

Technological advances have brought about major changes in the world of media communication, influencing the way we interact, obtain information, and share content. The internet has become the main pillar of today's communication revolution. With easier and faster internet access, information can now be disseminated in real time to all corners of the world. The emergence of broadband technology, 5G networks, and satellite-based internet has further enhanced accessibility, even in areas that were previously difficult to reach. The rise of Instagram has provided an opportunity for environmental conservation communities to continue their advocacy efforts, and this has become a tangible example of the development of Digital Communication. The research conducted focuses on the use of hashtags in campaign types on Instagram. This research method employs a qualitative descriptive approach and a simple experiment using the tools slice.id. Data collection techniques include observation, interviews, and document studies from previous research conducted by the researchers and other researchers relevant to the study. The Ciliwung Depok Community is a community that plays a significant role in raising public awareness about the importance of preserving river ecosystems. The Ciliwung Depok Community is not involved in any political agenda; it is an independent NGO established to address concerns about the increasing transformation of the Ciliwung River from a source of life into a source of problems.
Co-Authors Dian Nurdiansyah Febriyanti Melody Muslim Muslim