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All Journal Jurnal Locus Penelitian dan Pengabdian Multikultura
Sutanarihesti, Triaswarin
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Aerospace Engineering Arts Humanities Automotive Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences

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Journal : Multikultura

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MULTIMODAL POSTER KAMPANYE ANTIROKOK <i>STIVORO</i> DALAM UPAYA MENGURANGI PREVALENSI MEROKOK DI BELANDA Andjani, Aurellia Virgie; Sutanarihesti, Triaswarin
Multikultura Vol. 4, No. 3
Publisher : UI Scholars Hub

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This study examines the multimodal elements in the campaigns of STIVORO (Stichting Volksgezondheid en Roken), the Netherlands' first national organization dedicated specifically to tobacco control. The objective of this research is to analyze and describe the roles of visual and verbal elements in STIVORO’s campaigns in conveying anti-smoking messages to the Dutch public. This research adopts a qualitative descriptive approach and applies the theory of multimodality developed by Kress and van Leeuwen (2006). The research objects consist of eight posters, classified based on their target audience: active smokers and passive smokers. The findings reveal that visual and verbal elements work collaboratively in constructing anti-smoking messages. However, the modality in the posters targeting active smokers is higher than that in those targeting passive smokers. This is due to the use of real human figures and a more varied color scale in the former group. Moreover, the campaigns aimed at active smokers employ the word Ik (“I”) to establish a more personal connection with the audience, in contrast to the more socially oriented verbal texts found in the posters targeting passive smokers.
PENERJEMAHAN UNGKAPAN TABU DALAM <i>FILM THE BIG 4</i> KE DALAM BAHASA BELANDA Fadiyah, Alfiyyah; Sutanarihesti, Triaswarin
Multikultura Vol. 4, No. 4
Publisher : UI Scholars Hub

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This study analyzes the occurrence of taboo expressions and their translation strategies into Dutch in the movie The Big 4. The research method used in this study is descriptive qualitative method. The analysis in this study uses theories related to the category of taboo expressions from Wardhaugh (2006) and Allan & Burridge (2006), then the theory of translation strategies of taboo expressions from Davoodi (2009). The results show that the categories of taboo expressions that appear the most from 129 data found in The Big 4 movie are animal names (45.7%), body parts (16.3%), sex (10.9%), mental abnormality (9.3%), death (7.8%), excretion (7.8%), and spirits (2.3%). The most common translation strategies applied by the translators are taboo to taboo (75.2%), censorship (14.7%), and substitution (6.2%). This shows the translators' tendency to maintain the emotional effect in the movie.
Co-Authors Andjani, Aurellia Virgie Fadiyah, Alfiyyah Ningsih, Harni Kartika Putri, Hana Andari Eka