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This Author published in this journals
All Journal Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis OPINI: Journal of Communication and Social Science
Hamdan, Al-Hafizh Mubarak
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : OPINI: Journal of Communication and Social Science

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EDUTAINMENT STRATEGY OF @ROLANSIHOMBING TIKTOK ACCOUNT: BUILDING AUDIENCE ENGAGEMENT THROUGH EDUCATIONAL AND ENTERTAINING CONTENT Pulungan, Tuty Alawiyah; Hamdan, Al-Hafizh Mubarak
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/fq0fv572

Abstract

applied to the TikTok account @rolansihombing in building audience engagement through educational and entertaining content. Using a qualitative method, data were collected through content analysis, focusing on engaging storytelling, the integration of education and entertainment, and the use of visual and verbal elements. The results indicate that the storytelling strategy, delivered in an engaging and personal manner with the inclusion of humor, is effective in increasing audience engagement and enhancing understanding of running. These findings can serve as a reference for other content creators in producing informative and engaging material
Co-Authors Faisal, Harik Aziz Hulu, M. Rizki Hanif Miftahul Jannah Pulungan, Tuty Alawiyah