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Strategic Analysis of the Organization's Vision and Mission in Improving Company Performance and Competitiveness Hermawan, Herman; Ibrahim, Syufriadi; Augustriandi; Pahala, Indra; Handaru, Agung Wahyu
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1149

Abstract

This research aims to analyze the role of organizational vision and mission in improving company performance and competitiveness. Using the literature study method, this research examines various relevant sources to identify how vision and mission can serve as strategic guides in decision-making. The analysis shows that a clear vision and well-defined mission contribute to the creation of a strong organizational culture, increased employee motivation, and the development of effective strategies. In addition, this study found that companies that consistently review and update their vision and mission tend to be more adaptive to market changes and able to maintain a competitive advantage. These findings provide important insights for managers and organizational leaders in formulating result-oriented strategies to improve the overall performance of the company in the era of global competition.
Strategic Analysis of the Organization's Vision and Mission in Improving Company Performance and Competitiveness Hermawan, Herman; Ibrahim, Syufriadi; Augustriandi; Pahala, Indra; Handaru, Agung Wahyu
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1149

Abstract

This research aims to analyze the role of organizational vision and mission in improving company performance and competitiveness. Using the literature study method, this research examines various relevant sources to identify how vision and mission can serve as strategic guides in decision-making. The analysis shows that a clear vision and well-defined mission contribute to the creation of a strong organizational culture, increased employee motivation, and the development of effective strategies. In addition, this study found that companies that consistently review and update their vision and mission tend to be more adaptive to market changes and able to maintain a competitive advantage. These findings provide important insights for managers and organizational leaders in formulating result-oriented strategies to improve the overall performance of the company in the era of global competition.
The Influence of Price, User Experience, and Service Innovation on the Decision to Use Transjakarta Transportation Modes Hermawan, Herman; Handayani, Langgeng Sri
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 08 (2025): August 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i08.1045

Abstract

Increasing urbanization in Jakarta demands an efficient and affordable transportation system. This study aims to determine the relationship between price, user experience, and service innovation to the decision of TransJakarta transportation mode users. This study used a quantitative method with 100 respondents of TransJakarta users in Bekasi. Data processing was performed using SPSS26. Multiple linear regression analysis showed that price had a positive and significant effect on usage decisions, and service innovation also had a positive and significant effect. However, user experience had a positive but insignificant effect. The regression model explains 81.2% of usage decisions. Recommendations are given to improve service quality, set competitive prices, and develop innovations to attract more users and reduce congestion. The originality of this research lies in its specific case study on students of Universitas Pelita Bangsa Class of 2021 in Bekasi, providing in-depth insights from a potential user segment.