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All Journal Jurnal Ilmiah Edunomika (JIE) SURAKARTA ABDIMAS JOURNAL
Moch. Sarif Hasyim
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pelatihan Videografi untuk Peningkatan Kapasitas SDM UMKM di Desa Gunung Putri Bambang Wardoyo; Moch. Sarif Hasyim; Don Gusti Rao; Adi Masliardi; Doni Mardiyanto; Calvin Pradigta; Tasya Chaerani
Surakarta Abdimas Journal Vol. 4 No. 1 (2025): Surakarta Abdimas Journal (Volume 4, Nomor 1, 2025)
Publisher : Fakultas Ekonomi Universitas Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v4i1.341

Abstract

Abstract This community service activity was carried out in Gunung Putri Village, Bogor Regency, with the aim of increasing the digital capacity of Micro, Small and Medium Enterprises (MSMEs) through videography training. A total of 25 MSME players participated in the two-day training which included a basic introduction to videography, practice in making promotional videos, and presentation of the participants' work. The training method was conducted in a participatory manner through a combination of theoretical material, technical demonstrations, and hands-on practice. The results of the activity showed that participants were able to produce product promotion videos that were creative, informative, and in accordance with the characteristics of their respective businesses. Documentation of the activity shows the high enthusiasm of the participants, which reflects the need and interest in digital marketing skills. Despite obstacles such as limited tools and limited training time, this activity had a positive impact on improving the digital skills of MSME players, especially in the aspects of branding and promotion. This training is the first step in supporting the digital transformation of local MSMEs to expand market access and improve competitiveness in the digital economy era. Keywords: community service, MSMEs, videography, digital promotion, Gunung Putri Village
PELATIHAN VIDEOGRAFI UNTUK PENINGKATAN KAPASITAS SDM UMKM DI DESA GUNUNG PUTRI Bambang Wardoyo; Moch. Sarif Hasyim; Don Gusti Rao; Adi Masliardi; Doni Mardiyanto; Calvin Pradigta; Tasya Chaerani
Surakarta Abdimas Journal Vol 4, No 1 (2025): Juli 2025
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity was carried out in Gunung Putri Village, Bogor Regency, with the aim of increasing the digital capacity of Micro, Small and Medium Enterprises (MSMEs) through videography training. A total of 25 MSME players participated in the two-day training which included a basic introduction to videography, practice in making promotional videos, and presentation of the participants' work. The training method was conducted in a participatory manner through a combination of theoretical material, technical demonstrations, and hands-on practice. The results of the activity showed that participants were able to produce product promotion videos that were creative, informative, and in accordance with the characteristics of their respective businesses. Documentation of the activity shows the high enthusiasm of the participants, which reflects the need and interest in digital marketing skills. Despite obstacles such as limited tools and limited training time, this activity had a positive impact on improving the digital skills of MSME players, especially in the aspects of branding and promotion. This training is the first step in supporting the digital transformation of local MSMEs to expand market access and improve competitiveness in the digital economy era.
PENGARUH STRES KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DENGAN EMPLOYEE ENGAGEMENT SEBAGAI INTERVENING Muhammad Ramadhan; Moch. Sarif Hasyim; Doni Mardiyanto
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19504

Abstract

In modern organizations, human resources, specifically the people within an organization, are one of the primary means of creating competitive advantage, as the way we manage people directly impacts their performance. One of the critical challenges facing leaders is how to improve employee performance. This study aims to determine the effect of work stress and work discipline on employee performance, using Employee Engagement as an intervention for employees at the Directorate of Binalemlatvok, Ministry of Manpower, using a sample of 60 employees. Data analysis methods used descriptive analysis and SEM-PLS analysis with the assistance of SmartPLS 4.0 software. The results of the hypothesis testing prove: Work stress does not affect employee performance. Work discipline has a positive and significant effect on employee performance. Work stress has a negative and significant effect on employee engagement. Work discipline has a positive and significant effect on employee engagement. Employee engagement has a positive and significant effect on employee performance. Work stress does not affect employee performance through employee engagement. Work discipline affects employee performance through employee engagement. Keywords: Work Stress, Work Discipline, Employee Engagement, Employee Performance
Co-Authors Adi Masliardi Bambang Wardoyo Calvin Pradigta Mardiyanto, Doni Muhammad Ramadhan Tasya Chaerani