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All Journal Journal of Politics and Policy (JPPOL) Journal of Social Research
Eddyono , Aryo Subarkah
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Trajektori Branding Politik di Indonesia: dari Kampanye Konvensional ke Politik Performatif di Media Sosial Adila, Isma; Eddyono , Aryo Subarkah
Journal of Politics and Policy Vol. 7 No. 1 (2025)
Publisher : Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jppol.2025.7.1.2

Abstract

Indonesia’s political branding has undergone significant shifts as social media emerges as a dominant force in political communication. No longer limited to message distribution, platforms like Facebook, Twitter (X), Instagram, official websites, and TikTok have become spaces where political identities are constructed, narratives are shaped, and emotional bonds with voters are cultivated. This study analyzes five presidential election cycles (2009–2024) using Andreas Hepp’s theory of deep mediatization, which highlights how media reshape political logic and everyday communicative structures. Social media has evolved into a stage for political performance, where algorithmic visibility, affective narratives, and participatory trends are central to political appeal. Particularly on TikTok, political campaigns increasingly rely on influencers, memes, and emotional storytelling to generate virality and simulate proximity with voters.
Exploring The Management Of Community Radio In The Digital Era: A Case Study Of Radio Bamba Fudholi, Ata; Eddyono , Aryo Subarkah
Journal of Social Research Vol. 4 No. 9 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i9.2785

Abstract

Amid the pressure of digitalization and a lack of structural support, community radio in Indonesia is struggling to survive as a voice space for citizens. This study examines the sustainability strategy of community radio that is still active and adaptive in the midst of the challenges of the times, namely Radio Bamba (Balaraja). Radio Bamba is a representation of an alternative form of community-based media that relies on the values of participation, solidarity, and local culture. Through a qualitative approach with in-depth interview techniques with managers, broadcasters, active listeners, and representatives of the Indonesian Community Radio Network (JRKI), this study found that adaptation to social media was carried out in a contextual and gradual manner. Radio Bamba, with its network of young managers and a digital entertainment approach, leverages channels such as YouTube and WhatsApp to expand participation. Regulatory pressures and limited resources have led to the emergence of defensive strategies that are informal, but still ethical according to community standards. These findings show that the resilience of community radio is not only in its technological capacity, but in its social power and long-term commitment that grows from affective relationships with citizens. By placing social media as a bridge, not a destination, community radio still has a meaningful living space amidst an increasingly automated media landscape.
Co-Authors Fudholi, Ata Isma Adila, Isma