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All Journal International Journal of Business Studies Journal of Sustainable Community Development (JSCD) Apollo: Journal of Tourism and Business Salus Publica
DC Ethan Samuel
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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The Internalities & Externalities on the MSMEs in Indonesia as a Commitment on Organizational Development Timotius Agus Rachmat; Irma M Nawangwulan; DC Ethan Samuel; Abdul Haris Lahuddin; Daniella CE Samuel; Anantadjaya, Samuel PD; Mohammad Wahiddudin; Sasotya Pratama
Salus Publica: Journal of Community Service Vol. 3 No. 1 (2025): April 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v3i1.419

Abstract

 Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are vital to economic development but face challenges from internal and external factors. This study investigates how (1) internalities, such as; leadership and innovation capacity, and (2) externalities, such as; government policies and market competition, influence MSMEs’ commitment to organizational development. Data were gathered from 16 MSMEs in Sulawesi Barat, Sulawesi Selatan, Sulawesi Tenggara, and Eastern Java through surveys and interviews. Results indicate that strong internal and external factors (entrepreneurial orientation, dynamic capabilities, operational efficiency, market orientation, digital transformation, policy support, market environment, and collaborative network). This training really encouraged a collaborative learning process and strengthening networks between MSMEs. This activity showed that a practice-based training approach to ensure the best internalities and externalities of organizational commitment. However, access to technology and capital remains a critical barrier. The study highlights the need for targeted policy interventions and capacity-building programs to align internal strengths with external opportunities. By proposing a framework for sustainable organizational development, this research contributes to the literature on MSMEs and offers practical recommendations for stakeholders in Indonesia’s economic ecosystem
The Presence of CPM (Asia) in the Indonesian MSMEs: A Qualitative Study for Firm, Macroeconomic, Market vs MSME Growth DC Ethan Samuel; Irma M Nawangwulan; Samuel PD Anantadjaya; Timotius A Rachmat; Brian McNerney; Daniella CE Samuel; Karen McNerney
Journal of Sustainable Community Development (JSCD) Vol. 8 (2026): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v8i1.150

Abstract

Micro, Small, and Medium Enterprises (MSMEs) account for more than 60 percent of national GDP in Indonesia and employ the highest number of workers, yet these enterprises still face fundamental barriers for growth. Limited marketing knowledge, fragmented distribution channels, and no consumer insight system have made it impossible for MSMEs to compete with large companies and to enter the modern retail ecosystem. This condition indicates the opportunity for MSMEs to find external partners to get professionalized marketing solutions, modernized sales, and retail mechanisms that make it possible for them to grow sustainably. The degree of CPM (Asia) is a region-leading outsourced sales and marketing merchandising service and hence provides a strategic model for filling those gaps. By deploying field salesforces, implementing standardized merchandising practices, and leveraging data-driven consumer insights, CPM (Asia) ensures that enterprises can strengthen market visibility and consumer engagement. Such collaboration provides a path for Indonesian MSMEs to enhance their competitiveness without incurring the huge cost of building internal sales and marketing infrastructures. Additionally, the regional presence of CPM (Asia) will enable the transfer of best practices from the other Asian markets-particularly in terms of digital retail activation and omnichannel strategies-to Indonesia's evolving business landscape. Integration of the capabilities of CPM (Asia) and MSME development agendas will have firm-level and macroeconomic outcomes. At the enterprise level, MSMEs are enabled to have increased market accessibility, professionalized brand execution systems, and adaptive strategies to meet consumer demand. At the national level, such partnerships add value to Indonesia's policy priorities of inclusive growth, digital transformation (Bahtiar et al., 2025), and employment creation. The case of CPM (Asia) strongly advocates outsourcing not only as an efficiency mechanism but also as a strategic driver of innovation and competitiveness in emerging markets. CPM (Asia), in conclusion, is a good strategic partner to empower Indonesian MSMEs to overcome barriers to growth, harmonize with modern supply chains, and secure sustainable performance in the highly competitive regional economy.
Indonesian-Version of the Micro, Small & Medium Enterprises with Layth Matthews During His Visit in IPMI Institute Iqbal Surya; Samuel PD Anantadjaya; Irma M Nawangwulan; Timotius A Rachmat; DC Ethan Samuel; Daniella CE Samuel
Journal of Sustainable Community Development (JSCD) Vol. 8 (2026): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v8i1.154

Abstract

Micro, Small, and Medium Enterprises (MSMEs) constitute the backbone of Indonesia’s economy, representing 99% of all business units and contributing more than 60% to national gross domestic product. Despite their pivotal role in fostering inclusive growth and employment, MSMEs continue to face systemic challenges, including limited access to finance, uneven digital adoption, branding difficulties, and managerial capacity gaps. Addressing these issues requires collaborative interventions that integrate practical business support with academic insights. This manuscript reports on a community service program conducted by IPMI Institute in collaboration with Dr. Layth Matthews, a global expert in leadership, financial literacy, and mindful decision-making. The program, held on August 5, 2025, combined knowledge-sharing sessions with a structured Focus Group Discussion (FGD) involving MSME practitioners, faculty members, and students. Qualitative data were analyzed using NVivo software, employing thematic coding and case classification to capture stakeholder perspectives and identify strategic pathways for MSME empowerment. Findings reveal divergent priorities across stakeholder groups: MSME practitioners emphasized operational challenges such as financing, digitalization, and branding, while lecturers highlighted curriculum integration, applied research, and service-learning as strategic contributions. Convergence was observed in areas of managerial capacity building, mentorship programs, and collaborative forums, underscoring the potential for multi-stakeholder partnerships. The integration of global perspectives situates Indonesia’s MSME challenges within broader emerging economy discourse, highlighting common structural barriers while recognizing Indonesia’s distinctive socio-cultural and geographic context. The study concludes that academic institutions play a critical role in bridging theory and practice, fostering MSME resilience through knowledge transfer, applied research, and community engagement. Recommendations include embedding MSME issues into curricula, expanding mentorship initiatives, and institutionalizing collaborative platforms such as annual MSME forums. By aligning academic missions with practitioner needs, the IPMI–Layth Matthews collaboration exemplifies how universities can contribute meaningfully to inclusive economic growth and socio-economic transformation in Indonesia.
Adapting Human Factor toward Well-Being and Performance: A Case Study of Ergonomics on Hybrid Work Environment Samuel PD Anantadjaya; Timotius Agus Rachmat; Irma M Nawangwulan; DC Ethan Samuel; Pramudhio RA Widyatmoko; Waraney Dendeng; Daniella CE Samuel
Apollo: Journal of Tourism and Business Vol. 4 No. 2 (2026): May 2026
Publisher : Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v4i2.502

Abstract

This qualitative literature-based study explores the application of ergonomics, also known as human factors engineering, in contemporary hybrid work environments to optimize employee well-being and performance. Drawing on a systematic thematic analysis of 52 peer-reviewed publications (2024–2025) using NVivo software, the research consolidates knowledge across the International Ergonomics Association’s 3 core domains: physical, cognitive, and organizational ergonomics. Findings reveal that hybrid work has intensified ergonomic risks: improvised home workstations frequently lead to musculoskeletal disorders and fatigue (physical domain); constant digital connectivity and poorly designed interfaces drive technostress, cognitive overload, and burnout (cognitive domain); while inadequate organizational policies, leadership support, and communication structures exacerbate disengagement and blurred work–life boundaries (organizational domain). Crucially, the domains are highly interdependent: physical discomfort amplifies cognitive load, organizational decisions shape both physical and cognitive demands, and holistic interventions addressing all three domains yield the strongest outcomes. Supported by visual and quantitative analyses (word clouds, tree-maps, cluster maps, and dendrograms), the study confirms that ergonomics in hybrid settings must move beyond isolated physical adjustments to become a strategic, integrated system. Organizations that embed supportive policies, provide tangible ergonomic resources, and foster a proactive ergonomic culture achieve measurable gains in employee health, engagement, retention, and productivity. The paper concludes with evidence-based recommendations for employers, employees, and future research, emphasizing that holistic ergonomics is no longer optional but a core driver of sustainable performance and organizational resilience in the era of hybrid work.
TikTok, Instagram and Facebook Impact to the Hotels in the United Kingdom, Ireland and Spain Timotius A Racmat; Irma M Nawangwulan; Samuel PD Anantadjaya; Deby C Borosi; Pikat AR Muqaddasah; DC Ethan Samuel; Daniella CE Samuel; Brian McNerney
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.407

Abstract

This study examines the influence of 3 major social media platforms—TikTok, Instagram, and Facebook—on hotel selection among Zennial travelers (Millennials and Gen Z) across the UK, Ireland, and Spain. As tourism in these regions becomes increasingly shaped by digital engagement, social media has evolved into a central driver of travel inspiration, evaluation, and booking behavior. Using the Theory of Planned Behavior (TPB), this study explores how attitudes (shaped by visual appeal and influencer credibility), subjective norms (driven by peer interactions, likes, shares, and group discussions), and perceived behavioral control (influenced by accessible booking links, price transparency, and informational clarity) contribute to travelers’ booking intentions. The findings reveal that TikTok primarily drives initial desire and discovery, Instagram strengthens emotional connection and expectation-setting, and Facebook provides informational security that supports final booking decisions. Collectively, these platforms form an interconnected digital pathway that guides travelers from inspiration to confirmation across the UK, Ireland, and Spain. The research underscores the need for hospitality marketers to adopt cross-platform strategies that integrate authenticity, visual storytelling, and community-based trust to effectively influence the modern travel consumer.
High School Students to IPMI Institute: A Campus Tour & InnoHub Brian McNerney; Samuel PD Anantadjaya; Irma M Nawangwulan; DC Ethan Samuel; Daniella CE Samuel; Iqbal Surya
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 2 (2025): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i2.151

Abstract

This manuscript provides a structured analysis of a community development initiative conducted by students of IPMI Institute, employing a mixed-method evaluative framework grounded in Shared Value theory, Corporate Social Responsibility principles, and Social Capital Theory. The program engaged a local orphanage through targeted interventions, provision of essential goods, structured educational interactions, and operational support, designed to enhance community welfare while strengthening student competencies relevant to contemporary business practice. Methodologically, the initiative was assessed using qualitative observation, stakeholder feedback interviews, and basic output metrics (for instance, beneficiary reach, resource distribution efficiency, and engagement intensity). Findings demonstrate significant gains in students’ applied leadership, cross-functional coordination, and impact assessment capabilities, illustrating the pedagogical effectiveness of experiential social engagement within business education. On the community side, the program contributed to incremental capacity-building, improved resource accessibility, and strengthened relational networks consistent with Social Capital development. The results underscore the strategic value of embedding community-oriented initiatives within business curricula to generate dual outcomes: enhanced student readiness for impact-driven organizational environments and measurable community-level benefits aligned with sustainable development objectives.
Higher Education as a Catalyst for Sustainable Development: A Unified Perspective on Service-Learning, Entrepreneurship, and Community Empowerment Samuel PD Anantadjaya; Amelia Naim Indrajaya; Abdul Haris Lahuddin; Irma M Nawangwulan; Timotius A Rachmat; DC Ethan Samuel; Daniella CE Samuel
Salus Publica: Journal of Community Service Vol. 4 No. 3 (2026): December 2026
Publisher : Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v4i3.660

Abstract

Community service in higher education has evolved into a central pedagogical strategy that integrates academic learning with societal engagement, fostering innovation, cultural preservation, and economic resilience. This study of three student groups, focused on MSME development, entrepreneurial education, and service-learning in higher education, illustrates how universities act as catalysts for sustainable community transformation. Guided by experiential learning theory and service-learning pedagogy, student-led projects addressed challenges in MSME competitiveness, entrepreneurial innovation, and cultural heritage preservation. Faculty mentorship by Dr. Samuel PD Anantadjaya, Abdul Haris Lahuddin, MT, and Dr. Amelia Naim Indrajaya ensured academic rigor and societal relevance, transforming classroom exercises into impactful initiatives. Outcomes highlight enhanced student competencies in critical thinking, empathy, and problem-solving; strengthened community ties through culturally sensitive and economically viable interventions; and institutional advancement in embedding social innovation and sustainability into curricula. Collectively, these findings underscore that higher education, when integrating service-learning, social entrepreneurship, and experiential education, not only prepares graduates for global citizenship but also empowers communities through inclusive development, digital expansion, and cultural revitalization.
Co-Authors ABDUL HARIS LAHUDDIN Abdul Haris Lahuddin Amelia Naim Indrajaya Anantadjaya, Samuel PD Brian McNerney Daniella CE Samuel Daniella CE Samuel Deby C Borosi Iqbal Surya Iqbal Surya Irma M Nawangwulan Irma M Nawangwulan Karen McNerney Mohammad Wahiddudin Pikat AR Muqaddasah Pramudhio RA Widyatmoko Samuel PD Anantadjaya Samuel PD Anantadjaya Sasotya Pratama Timotius A Rachmat Timotius A Rachmat Timotius A Racmat Timotius Agus Rachmat Timotius Agus Rachmat Waraney Dendeng