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Entrepreneurship & Community Involvement Project with IPMI Institute Students Anantadjaya, Samuel PD; Samuel, Daniella CE; Irma M Nawangwulan; Abdul Haris Lahuddin; Sasotya Pratama; DC Ethan Samuel; Poetry Ken Savitri; Hari Ara Hariandja; Brian McNerney
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 2 (2025): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i2.146

Abstract

This explores the intersection of entrepreneurship and the Community Involvement Project (CIP) at IPMI Institute, focusing on the seminar held on May 23, 2025, where student groups presented solutions to community challenges, enhancing their analytical, collaborative, and public speaking skills. By examining the structure, objectives, and outcomes of the CIP, this highlights how IPMI’s approach bridges academic learning with societal impact, preparing students for leadership in national and international business contexts. The CIP is a cornerstone of IPMI’s curriculum, designed to empower students to apply entrepreneurial principles to address real world social challenges. In the CIP seminar showcased two student groups—Bank Sampah Group and Avoy Farm Group—who developed innovative solutions aligned with the United Nations Sustainable Development Goals (SDGs). By integrating market analysis, resource allocation, and impact assessment, the CIP fosters an entrepreneurial mindset, encouraging students to view challenges as opportunities for innovation and growth. The seminar provided a platform for students to refine their public speaking skills, presenting their findings to peers, lecturers, and industry professionals, thereby enhancing their ability to communicate complex ideas effectively. The CIP at IPMI Institute serves as a dynamic platform for fostering entrepreneurship and leadership through hands-on, community-focused initiatives. The seminar demonstrated the power of integrating academic rigor with practical application, as students tackled pressing social issues while honing their public speaking and analytical skills. By fostering collaboration, innovation, and effective communication, IPMI Institute prepares students to become impactful leaders in the global business arena. The success of projects like those presented by the Bank Sampah and Avoy Farm Groups highlights the potential of entrepreneurship to drive sustainable change. In addition, there are 3 more stands; the Amour de Cookies, HaZe Fragrance, and the Teboe ID. As IPMI Institute continues to refine its curriculum and expand its global partnerships, the CIP remains a vital tool for shaping future entrepreneurs who are not only business-savvy but also socially conscious and adept at engaging diverse audiences.
The Presence of CPM (Asia) in the Indonesian MSMEs: A Qualitative Study for Firm, Macroeconomic, Market vs MSME Growth DC Ethan Samuel; Irma M Nawangwulan; Samuel PD Anantadjaya; Timotius A Rachmat; Brian McNerney; Daniella CE Samuel; Karen McNerney
Journal of Sustainable Community Development (JSCD) Vol. 8 (2026): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v8i1.150

Abstract

Micro, Small, and Medium Enterprises (MSMEs) account for more than 60 percent of national GDP in Indonesia and employ the highest number of workers, yet these enterprises still face fundamental barriers for growth. Limited marketing knowledge, fragmented distribution channels, and no consumer insight system have made it impossible for MSMEs to compete with large companies and to enter the modern retail ecosystem. This condition indicates the opportunity for MSMEs to find external partners to get professionalized marketing solutions, modernized sales, and retail mechanisms that make it possible for them to grow sustainably. The degree of CPM (Asia) is a region-leading outsourced sales and marketing merchandising service and hence provides a strategic model for filling those gaps. By deploying field salesforces, implementing standardized merchandising practices, and leveraging data-driven consumer insights, CPM (Asia) ensures that enterprises can strengthen market visibility and consumer engagement. Such collaboration provides a path for Indonesian MSMEs to enhance their competitiveness without incurring the huge cost of building internal sales and marketing infrastructures. Additionally, the regional presence of CPM (Asia) will enable the transfer of best practices from the other Asian markets-particularly in terms of digital retail activation and omnichannel strategies-to Indonesia's evolving business landscape. Integration of the capabilities of CPM (Asia) and MSME development agendas will have firm-level and macroeconomic outcomes. At the enterprise level, MSMEs are enabled to have increased market accessibility, professionalized brand execution systems, and adaptive strategies to meet consumer demand. At the national level, such partnerships add value to Indonesia's policy priorities of inclusive growth, digital transformation (Bahtiar et al., 2025), and employment creation. The case of CPM (Asia) strongly advocates outsourcing not only as an efficiency mechanism but also as a strategic driver of innovation and competitiveness in emerging markets. CPM (Asia), in conclusion, is a good strategic partner to empower Indonesian MSMEs to overcome barriers to growth, harmonize with modern supply chains, and secure sustainable performance in the highly competitive regional economy.