Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal of Business Studies Journal of Sustainable Community Development (JSCD)
Brian McNerney
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Presence of CPM (Asia) in the Indonesian MSMEs: A Qualitative Study for Firm, Macroeconomic, Market vs MSME Growth DC Ethan Samuel; Irma M Nawangwulan; Samuel PD Anantadjaya; Timotius A Rachmat; Brian McNerney; Daniella CE Samuel; Karen McNerney
Journal of Sustainable Community Development (JSCD) Vol. 8 (2026): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v8i1.150

Abstract

Micro, Small, and Medium Enterprises (MSMEs) account for more than 60 percent of national GDP in Indonesia and employ the highest number of workers, yet these enterprises still face fundamental barriers for growth. Limited marketing knowledge, fragmented distribution channels, and no consumer insight system have made it impossible for MSMEs to compete with large companies and to enter the modern retail ecosystem. This condition indicates the opportunity for MSMEs to find external partners to get professionalized marketing solutions, modernized sales, and retail mechanisms that make it possible for them to grow sustainably. The degree of CPM (Asia) is a region-leading outsourced sales and marketing merchandising service and hence provides a strategic model for filling those gaps. By deploying field salesforces, implementing standardized merchandising practices, and leveraging data-driven consumer insights, CPM (Asia) ensures that enterprises can strengthen market visibility and consumer engagement. Such collaboration provides a path for Indonesian MSMEs to enhance their competitiveness without incurring the huge cost of building internal sales and marketing infrastructures. Additionally, the regional presence of CPM (Asia) will enable the transfer of best practices from the other Asian markets-particularly in terms of digital retail activation and omnichannel strategies-to Indonesia's evolving business landscape. Integration of the capabilities of CPM (Asia) and MSME development agendas will have firm-level and macroeconomic outcomes. At the enterprise level, MSMEs are enabled to have increased market accessibility, professionalized brand execution systems, and adaptive strategies to meet consumer demand. At the national level, such partnerships add value to Indonesia's policy priorities of inclusive growth, digital transformation (Bahtiar et al., 2025), and employment creation. The case of CPM (Asia) strongly advocates outsourcing not only as an efficiency mechanism but also as a strategic driver of innovation and competitiveness in emerging markets. CPM (Asia), in conclusion, is a good strategic partner to empower Indonesian MSMEs to overcome barriers to growth, harmonize with modern supply chains, and secure sustainable performance in the highly competitive regional economy.
TikTok, Instagram and Facebook Impact to the Hotels in the United Kingdom, Ireland and Spain Timotius A Racmat; Irma M Nawangwulan; Samuel PD Anantadjaya; Deby C Borosi; Pikat AR Muqaddasah; DC Ethan Samuel; Daniella CE Samuel; Brian McNerney
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.407

Abstract

This study examines the influence of 3 major social media platforms—TikTok, Instagram, and Facebook—on hotel selection among Zennial travelers (Millennials and Gen Z) across the UK, Ireland, and Spain. As tourism in these regions becomes increasingly shaped by digital engagement, social media has evolved into a central driver of travel inspiration, evaluation, and booking behavior. Using the Theory of Planned Behavior (TPB), this study explores how attitudes (shaped by visual appeal and influencer credibility), subjective norms (driven by peer interactions, likes, shares, and group discussions), and perceived behavioral control (influenced by accessible booking links, price transparency, and informational clarity) contribute to travelers’ booking intentions. The findings reveal that TikTok primarily drives initial desire and discovery, Instagram strengthens emotional connection and expectation-setting, and Facebook provides informational security that supports final booking decisions. Collectively, these platforms form an interconnected digital pathway that guides travelers from inspiration to confirmation across the UK, Ireland, and Spain. The research underscores the need for hospitality marketers to adopt cross-platform strategies that integrate authenticity, visual storytelling, and community-based trust to effectively influence the modern travel consumer.
High School Students to IPMI Institute: A Campus Tour & InnoHub Brian McNerney; Samuel PD Anantadjaya; Irma M Nawangwulan; DC Ethan Samuel; Daniella CE Samuel; Iqbal Surya
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 2 (2025): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i2.151

Abstract

This manuscript provides a structured analysis of a community development initiative conducted by students of IPMI Institute, employing a mixed-method evaluative framework grounded in Shared Value theory, Corporate Social Responsibility principles, and Social Capital Theory. The program engaged a local orphanage through targeted interventions, provision of essential goods, structured educational interactions, and operational support, designed to enhance community welfare while strengthening student competencies relevant to contemporary business practice. Methodologically, the initiative was assessed using qualitative observation, stakeholder feedback interviews, and basic output metrics (for instance, beneficiary reach, resource distribution efficiency, and engagement intensity). Findings demonstrate significant gains in students’ applied leadership, cross-functional coordination, and impact assessment capabilities, illustrating the pedagogical effectiveness of experiential social engagement within business education. On the community side, the program contributed to incremental capacity-building, improved resource accessibility, and strengthened relational networks consistent with Social Capital development. The results underscore the strategic value of embedding community-oriented initiatives within business curricula to generate dual outcomes: enhanced student readiness for impact-driven organizational environments and measurable community-level benefits aligned with sustainable development objectives.
Co-Authors Daniella CE Samuel Daniella CE Samuel DC Ethan Samuel Deby C Borosi Iqbal Surya Irma M Nawangwulan Irma M Nawangwulan Karen McNerney Pikat AR Muqaddasah Samuel PD Anantadjaya Timotius A Rachmat Timotius A Racmat