<![CDATA[This study examines the influence of Artificial Intelligence (AI) utilization and self-efficacy on students' creativity, with learning innovation positioned as a mediating variable, among students at Universitas Islam Negeri Maulana Malik Ibrahim Malang. A quantitative explanatory approach was employed. Data were collected through a closed-ended questionnaire distributed to 134 respondents selected through random sampling, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4. The convergent validity test showed that all indicators had outer loading values above 0.70 (range 0.715–0.824), while the reliability test confirmed adequate internal consistency across constructs. Hypothesis testing revealed that AI utilization had a significant direct effect on students' creativity (t = 1.968; p = 0.049) but not on learning innovation (t = 1.197; p = 0.231). Self-efficacy significantly influenced both learning innovation (t = 7.708; p = 0.000) and creativity (t = 3.512; p = 0.000), while learning innovation significantly affected creativity (t = 3.873; p = 0.000). Mediation analysis indicated that learning innovation did not mediate the relationship between AI and creativity (t = 1.070; p = 0.285), but partially mediated the relationship between self-efficacy and creativity (t = 3.497; p = 0.000). These findings suggest that strengthening students' self-efficacy plays a strategic role in fostering both innovative learning behavior and creativity in the era of digital transformation Penelitian ini bertujuan menganalisis pengaruh pemanfaatan Artificial Intelligence (AI) dan efikasi diri terhadap kreativitas mahasiswa, dengan inovasi belajar sebagai variabel mediasi, pada mahasiswa Universitas Islam Negeri Maulana Malik Ibrahim Malang. Penelitian menggunakan pendekatan kuantitatif eksplanatif. Data dikumpulkan melalui kuesioner tertutup yang disebarkan kepada 134 responden dengan teknik random sampling, kemudian dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) berbantuan perangkat lunak SmartPLS 4. Hasil uji validitas konvergen menunjukkan seluruh indikator memiliki nilai outer loading di atas 0,70 (rentang 0,715–0,824), sedangkan uji reliabilitas menunjukkan konsistensi internal yang memadai pada seluruh konstruk. Pengujian hipotesis menunjukkan bahwa AI berpengaruh signifikan secara langsung terhadap kreativitas mahasiswa (t = 1,968; p = 0,049), namun tidak signifikan terhadap inovasi belajar (t = 1,197; p = 0,231). Efikasi diri berpengaruh signifikan terhadap inovasi belajar (t = 7,708; p = 0,000) maupun kreativitas mahasiswa (t = 3,512; p = 0,000), sementara inovasi belajar juga berpengaruh signifikan terhadap kreativitas (t = 3,873; p = 0,000). Hasil analisis mediasi menunjukkan bahwa inovasi belajar tidak memediasi hubungan antara AI dan kreativitas (t = 1,070; p = 0,285), tetapi memediasi secara parsial hubungan antara efikasi diri dan kreativitas (t = 3,497; p = 0,000). Temuan ini menegaskan bahwa penguatan efikasi diri mahasiswa memiliki peran strategis dalam mendorong perilaku belajar yang inovatif sekaligus kreatif di era transformasi digital.]]>
